Laura Paciano

Laura Paciano Email and Phone Number

Senior Vice President, Growth | Chief Member | 2 IPO's @ TestFit
Laura Paciano's Location
Santa Barbara, California, United States, United States
Laura Paciano's Contact Details

Laura Paciano personal email

n/a
About Laura Paciano

Driven revenue leader with 20+ years experience in brand, product and partnership marketing, category creation, sales, customer success, and business development in both B2B and B2C. Experienced leading teams in hyper-growth environments and executing revenue tactics at every stage – from guerrilla campaigns to Super Bowl commercials. Extensive expertise in strategic and tactical marketing plan development to drive awareness, preference, and revenue. Innovative company evangelist that develops new revenue channels and global relationships to propel the brand story.Specialties: Category Creation • Product Marketing • Demand Generation • Brand Marketing & Marketecture • Storytelling & Copywriting • Partner Recruitment & Relationship Management • Consumer Insights & Research • Business Development • Contract Negotiation • Key Spokesperson & Brand Steward • International Expansion • Channel & Retail Marketing

Laura Paciano's Current Company Details
TestFit

Testfit

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Senior Vice President, Growth | Chief Member | 2 IPO's
Laura Paciano Work Experience Details
  • Testfit
    Senior Vice President, Growth
    Testfit Oct 2023 - Present
    Dallas, Texas, Us
    Leading revenue at TestFit (Sales, Marketing, Customer Success, and Business Development)
  • Testfit
    Vice President Marketing
    Testfit Aug 2022 - Oct 2023
    Dallas, Texas, Us
  • Chief
    Chief Member
    Chief Jan 2022 - Present
    New York, Ny, Us
    Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and effect change from the top down.
  • Newmetrix
    Vice President, Marketing
    Newmetrix Nov 2020 - Jul 2022
    Cambridge, Ma, Us
    A pioneering SaaS risk management platform start-up built with the industry’s first AI computer vision and predictive model, trained and built specifically for construction. Reporting into the Founder/CEO, established and grew all functions of marketing from the foundation, including a full rebrand (FKA Smartvid.io) of the company, resulting in 3X YOY ARR growth. Company was acquired by Oracle to be a key component of their Construction Intelligence Cloud.
  • Procore Technologies
    Head Of Partner Marketing
    Procore Technologies May 2018 - Nov 2020
    Carpinteria, Ca, Us
    Procore is a leading SaaS construction management platform connecting all stakeholders on complex projects. Architected the partner program from scratch, resulting in the reason for win in 30% of deals, reduced existing customer churn by 8x, and influenced over $10M in pipeline while delivering 6% of total sales within the first year of the program. During my tenure, the partner program helped grow Procore from $10M to $400M, driving Procore to a $3B valuation and successful IPO.
  • Procore Technologies
    Director, Product Marketing
    Procore Technologies Apr 2016 - May 2018
    Carpinteria, Ca, Us
    As one of the first product marketers at the start-up, drove the go-to-market global platform launch and brand positioning to transition of Procore as a single product to a new multi-product platform strategy, exceeding 80% YOY growth.
  • Sonos, Inc.
    Sr. Manager, Global Product Marketing
    Sonos, Inc. Aug 2013 - Apr 2016
    Santa Barbara, Ca, Us
    Sonos is one of the hottest consumer electronics and music brands. As one of the first marketing hires, helped grow Sonos from a 30-person start-up to a 1400-person growth company with a successful IPO. Oversaw product marketing programs, including the first-ever limited edition product that surpassed quarterly sales goals within the first hour of going live.
  • Sonos, Inc.
    Sr. Manager, Global Partnership Marketing
    Sonos, Inc. Dec 2011 - Aug 2013
    Santa Barbara, Ca, Us
    Developed, launched, and nurtured a company-wide global partnership program to drive brand awareness and revenue through co-branded marketing efforts. Recruited and fostered 60 music streaming services to the platform including a co-marketing program with Blue Note Records that drove more traffic to our website in a single day than our SuperBowl commercial.
  • Sonos, Inc.
    Manager, Consumer Marketing
    Sonos, Inc. Oct 2005 - Dec 2011
    Santa Barbara, Ca, Us
    Directed the development of all direct-to-consumer branding and led team responsible for marketing campaigns and demand generation, increasing ad performance by over 10x during my tenure.
  • Hispanic Business Inc.
    Marketing Manager
    Hispanic Business Inc. 2004 - 2005
    Santa Barbara, Ca, Us
    Developed tactical marketing and branding programs for a specialty print magazine.

Laura Paciano Skills

Online Advertising Digital Marketing Marketing Marketing Strategy Business Development Management Start Ups Social Media Marketing Product Marketing Analytics Social Media Market Research Advertising Marketing Research Program Management Direct Marketing Brand Management Marketing Communications

Laura Paciano Education Details

  • University Of Oregon
    University Of Oregon
    Economics
  • Uc Santa Barbara
    Uc Santa Barbara
    Marketing

Frequently Asked Questions about Laura Paciano

What company does Laura Paciano work for?

Laura Paciano works for Testfit

What is Laura Paciano's role at the current company?

Laura Paciano's current role is Senior Vice President, Growth | Chief Member | 2 IPO's.

What is Laura Paciano's email address?

Laura Paciano's email address is lp****@****tvid.io

What schools did Laura Paciano attend?

Laura Paciano attended University Of Oregon, Uc Santa Barbara.

What skills is Laura Paciano known for?

Laura Paciano has skills like Online Advertising, Digital Marketing, Marketing, Marketing Strategy, Business Development, Management, Start Ups, Social Media Marketing, Product Marketing, Analytics, Social Media, Market Research.

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