Laura Paciano Email and Phone Number
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Laura Paciano personal email
Driven revenue leader with 20+ years experience in brand, product and partnership marketing, category creation, sales, customer success, and business development in both B2B and B2C. Experienced leading teams in hyper-growth environments and executing revenue tactics at every stage – from guerrilla campaigns to Super Bowl commercials. Extensive expertise in strategic and tactical marketing plan development to drive awareness, preference, and revenue. Innovative company evangelist that develops new revenue channels and global relationships to propel the brand story.Specialties: Category Creation • Product Marketing • Demand Generation • Brand Marketing & Marketecture • Storytelling & Copywriting • Partner Recruitment & Relationship Management • Consumer Insights & Research • Business Development • Contract Negotiation • Key Spokesperson & Brand Steward • International Expansion • Channel & Retail Marketing
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Senior Vice President, GrowthTestfit Oct 2023 - PresentDallas, Texas, UsLeading revenue at TestFit (Sales, Marketing, Customer Success, and Business Development) -
Vice President MarketingTestfit Aug 2022 - Oct 2023Dallas, Texas, Us -
Chief MemberChief Jan 2022 - PresentNew York, Ny, UsChief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and effect change from the top down. -
Vice President, MarketingNewmetrix Nov 2020 - Jul 2022Cambridge, Ma, UsA pioneering SaaS risk management platform start-up built with the industry’s first AI computer vision and predictive model, trained and built specifically for construction. Reporting into the Founder/CEO, established and grew all functions of marketing from the foundation, including a full rebrand (FKA Smartvid.io) of the company, resulting in 3X YOY ARR growth. Company was acquired by Oracle to be a key component of their Construction Intelligence Cloud. -
Head Of Partner MarketingProcore Technologies May 2018 - Nov 2020Carpinteria, Ca, UsProcore is a leading SaaS construction management platform connecting all stakeholders on complex projects. Architected the partner program from scratch, resulting in the reason for win in 30% of deals, reduced existing customer churn by 8x, and influenced over $10M in pipeline while delivering 6% of total sales within the first year of the program. During my tenure, the partner program helped grow Procore from $10M to $400M, driving Procore to a $3B valuation and successful IPO. -
Director, Product MarketingProcore Technologies Apr 2016 - May 2018Carpinteria, Ca, UsAs one of the first product marketers at the start-up, drove the go-to-market global platform launch and brand positioning to transition of Procore as a single product to a new multi-product platform strategy, exceeding 80% YOY growth. -
Sr. Manager, Global Product MarketingSonos, Inc. Aug 2013 - Apr 2016Santa Barbara, Ca, UsSonos is one of the hottest consumer electronics and music brands. As one of the first marketing hires, helped grow Sonos from a 30-person start-up to a 1400-person growth company with a successful IPO. Oversaw product marketing programs, including the first-ever limited edition product that surpassed quarterly sales goals within the first hour of going live. -
Sr. Manager, Global Partnership MarketingSonos, Inc. Dec 2011 - Aug 2013Santa Barbara, Ca, UsDeveloped, launched, and nurtured a company-wide global partnership program to drive brand awareness and revenue through co-branded marketing efforts. Recruited and fostered 60 music streaming services to the platform including a co-marketing program with Blue Note Records that drove more traffic to our website in a single day than our SuperBowl commercial. -
Manager, Consumer MarketingSonos, Inc. Oct 2005 - Dec 2011Santa Barbara, Ca, UsDirected the development of all direct-to-consumer branding and led team responsible for marketing campaigns and demand generation, increasing ad performance by over 10x during my tenure. -
Marketing ManagerHispanic Business Inc. 2004 - 2005Santa Barbara, Ca, UsDeveloped tactical marketing and branding programs for a specialty print magazine.
Laura Paciano Skills
Laura Paciano Education Details
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University Of OregonEconomics -
Uc Santa BarbaraMarketing
Frequently Asked Questions about Laura Paciano
What company does Laura Paciano work for?
Laura Paciano works for Testfit
What is Laura Paciano's role at the current company?
Laura Paciano's current role is Senior Vice President, Growth | Chief Member | 2 IPO's.
What is Laura Paciano's email address?
Laura Paciano's email address is lp****@****tvid.io
What schools did Laura Paciano attend?
Laura Paciano attended University Of Oregon, Uc Santa Barbara.
What skills is Laura Paciano known for?
Laura Paciano has skills like Online Advertising, Digital Marketing, Marketing, Marketing Strategy, Business Development, Management, Start Ups, Social Media Marketing, Product Marketing, Analytics, Social Media, Market Research.
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