Laura Pakenham Email & Phone Number

Dublin City, County Dublin, Ireland

Dublin, County Dublin, Ireland

Dublin City, County Dublin, Ireland

Greater Dublin

Formerly the Irish Stock Exchange. Developed and implemented complex communications plans informing customers of their new compliance requirements, management of follow up and queries. Digital fundraising, event planning , management and promotion as Chair of the Charity Committee, creating internal communication marcoms including email campaigns.Website content updates and management for key business areas in line with SEO strategy. Advised on social media strategy for IPO Ready… Show more Formerly the Irish Stock Exchange. Developed and implemented complex communications plans informing customers of their new compliance requirements, management of follow up and queries. Digital fundraising, event planning , management and promotion as Chair of the Charity Committee, creating internal communication marcoms including email campaigns.Website content updates and management for key business areas in line with SEO strategy. Advised on social media strategy for IPO Ready Programme 2019 campaign. Show less

County Dublin, Ireland

Created and actioned multi-channel online campaigns on social media and digital channels, Instagram, Facebook and Pinterest. Developed digital marketing and communications plans with clearly defined goals and created metrics, driven by analytics to measure these in line with the business' KPIs. A recent campaign driving conversion by 35%. Successful campaign optimisation through insights gained from reviewing campaign performance reports & channel insights.Developed the company website… Show more Created and actioned multi-channel online campaigns on social media and digital channels, Instagram, Facebook and Pinterest. Developed digital marketing and communications plans with clearly defined goals and created metrics, driven by analytics to measure these in line with the business' KPIs. A recent campaign driving conversion by 35%. Successful campaign optimisation through insights gained from reviewing campaign performance reports & channel insights.Developed the company website on Shopify, with organic SEO keyword strategy. Built effective brand reputation through effective brand strategy, featured on wedding blog industry leader, OneFabDay.com (550k monthly readership.) Show less

Dublin

Designed children's clothing, trend direction, product development and design of graphics, prints and garment shape for Irish, European and US markets. A pivotal moment was selecting and styling my designs for social media Instagram posts. This project inspired me to pursue a career in digital marketing.

Dublin

Children's wear design for the Irish market, including product styling for marketing campaigns, both online and offline. Other elements of the role included brand identity development, trend direction and competitor analysis.

Dublin

• Managed email databases and executed marketing email campaigns.• Advised and collaborated with clients on their invitations designs.• Created personalised designs for customers during meetings at the show room and trade shows.• Merchandised the product display.

Bachelor Of Business In Digital Marketing & Sales, Digital Marketing, 1St Class Honours Degree

Presented with the Dun Laoghaire-Rathdown Local Entrepreneurship Award, presented by the Local Enterprise Offices.

Bachelor Of Design (Honours) In Textile Design, 1St Class Honours Degree

•2nd place in Laptop Case Design Competition for Pigsback, 2009 •1st round finalist for Sustainable Textile Design in the Society.

Leaving Certificate