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Curious and scrappy. Entrepreneurial, collaborative, data-driven, roll-up-her-sleeves thought leader with a track record of building teams, collaborating cross-functionally, and developing solutions that reduce friction for users.Skills Summary• Drive business growth by translating consumer engagement, market analysis, and user experience research into Product Design and Product Development.• Define business models, business cases, value propositions, and road map.• Craft data-driven, go-to-market strategies based on consumer insights and buyer journeys.• Own P&L, manage budget and planning cycles, analyze results against key performance indicators, provide metrics and reporting.• Collaborate with stakeholders including Engineering, Business Operations, Sales, Legal, and Finance to plan and prioritize in high-pressure, fast-paced environments.
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Independent ConsultingSelf EmployedOlympia, Wa, Us
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Director, Product MarketingTalend Nov 2021 - Sep 2023San Mateo, California, UsHelping businesses rapidly ingest and maintain healthy data across all on-premises and cloud systems. Talend and Stitch bring it all together for faster answers from data you trust. -
Product Marketing, Product-Led GrowthXmatters, Inc Jan 2021 - Nov 2021San Ramon, Ca, UsHelping DevOps teams assess risk and security, locate impacted people and assets, automate operations workflows to ensure applications are always working, and analyze outcomes to drive continued optimization. -
Product Marketing And Strategy ConsultantAug 2018 - Jan 2021• Collaborating with Sales, Marketing and Product teams to create a curated buyers journey for customers, prospects, and partners• Clients include Microsoft/Microsoft Gold Partners, and Toku Telecom
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Gm, Small BusinessAvalara May 2016 - Jul 2018Durham, Nc, UsTrustFile: Responsible for go-to-market, grew sales for tax filing tool from free trial to paid subscription 3x in two years MyLodgeTax: Exceeded expansion goals by 36% for vacation rentals tax compliance -
Head Of Retail Industry MarketingZendesk Oct 2014 - May 2016San Francisco, California, UsAccelerated acquisition of customers for this machine learning/AI product by over 30% through targeted go-to-market planning, including an app marketplace strategy -
FounderSound Goods Mar 2007 - Sep 2014Seattle, Wa, UsLaunched crowdsourced certification start-up for environmentally sound apparel manufacturing modeled after the U.S Green Building Council’s LEED program• Recognized by American Express as the second most noteworthy small business innovation. • Raised funds from LinkedIn, Reuters and Columbia Business School• Reduced costs 17% for Walmart cotton denim pilot through elimination of packaging, and efficient production, distribution and transportation -
Senior ManagerCapgemini Mar 2004 - Oct 2006Paris, France, Fr• American Express: Led segmentation study for Consumer and Business Platinum card teams• Merrill Lynch: Reported to CMO, led positioning and communication strategies for philanthropy website geared toward high wealth customers.• Walmart.com: Generated 240,000 signups in first three months of video streaming business. Measured value of features for target audience using conjoint study. Led UX/UI research including one-on-one interviews, focus groups, ethnographic fieldwork, live prototyping sessions, and design workshops. • Limited Brands (Victoria’s Secret Parent company): Drove 12% revenue growth and 9% cost reduction through supply chain optimization. Planned and implemented change management. -
DirectorGap, Inc. 1998 - Mar 2004San Francisco, California, Us• Led IT for Gap's NY office, including all desktop support, internet, phones, hardware, and software. Worked closely with corporate HQ Network Operations Center (NOC).• Cut five weeks from nine-month production calendar with New York, Hong Kong, Turkey and San Francisco offices by automating processes through creation of an internal website.
Laura Pappas Skills
Laura Pappas Education Details
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Columbia Business SchoolMba -
Uc San DiegoCommunication
Frequently Asked Questions about Laura Pappas
What company does Laura Pappas work for?
Laura Pappas works for Self Employed
What is Laura Pappas's role at the current company?
Laura Pappas's current role is Independent Consulting.
What is Laura Pappas's email address?
Laura Pappas's email address is lp****@****esk.com
What is Laura Pappas's direct phone number?
Laura Pappas's direct phone number is +121298*****
What schools did Laura Pappas attend?
Laura Pappas attended Columbia Business School, Uc San Diego.
What skills is Laura Pappas known for?
Laura Pappas has skills like Strategy, Digital Marketing, E Commerce, Digital Strategy, Integrated Marketing, Strategic Partnerships, Retail, Management, Leadership, Marketing Strategy, Social Media, Marketing.
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