Laura Patch Email & Phone Number

Walnut Creek, CA, US

- Manage a portfolio of medium and large products to assist with distributed organizing- Improving internal processes and products to facilitate cross-department collaboration- Establishing product roadmaps and maintenance planning- Lead the Accessibility Working Group to incorporate accessibility best practices into digital products

- Assisted in updating and implementing data governance processes and policies, including launching a consent management software- Designed and ran virtual user tests to establish baselines for design changes- Overhauled information architecture of intranet, used by 900+ staff and volunteers to address complaints

San Francisco Bay Area

• Manage a portfolio of medium and large products to assist with distributed organizing across the U.S.
• Design and run virtual user tests to establish baselines for design changes
• Set up Google Data Studio dashboards to help teams track their own analytics
• Coordinated accessibility audit of Sierra Club websites
• Launched an national activist toolkit with dozens of content pages, creation of new Drupal modules, and improved user experience from Google Drive
• Identified product needs for distributed events tool and led project implementation

San Francisco Bay Area

• Consulted on a website redesign project

• Refreshed the digital properties of ChIPs Network
• Led a team of outside developers and ChIPs staff to launch two new websites in 2018
• Updated content strategy for a better user experience

Palo Alto, CA

• Managed digital activation of re-brand, including supervising vendors, coordinatingthe design team’s efforts, collaborating with content contributors, adjusting information architecture, updating CSS across 4 sites.
• Guided user research project with external vendor, resulting in 8 personas and anRFP for a new digital platform
• Managed relationship with external web developer
• Developed and implemented cross-channel digital communications plan for theGrace Hopper Celebration targeting six primary audiences
• Collaborated with design staff to improve UX and UI of external digital properties
• Directed creative briefs for incoming projects

Palo Alto, CA

• Designed and completed a website restructure to improve user experience,including introducing SEO best practices, alternative text for media, and creation of36 pages
• Marketing lead for implementation of new software, including look and feeldecisions, information flow, coding emails, and writing text
• Developed, executed, and managed a system for collecting logos for 400+ sponsors,resulting in a 90% decrease of mistakes
• Managed day-to-day activities of Marketing Intern
• Established new processes for Marketing team, including Teamwork project management, creative briefs, and content plans for the Grace Hopper Celebration

Washington D.C. Metro Area

• Maintained Facebook and Twitter and grew them to over 1,000 followers each
• Improved and updated website, introducing more images and infographics
• Wrote blogs explaining complicated financial and retirement information for low-income women

• Researched journalists who switched papers and mediums during the 2007-2008 period
• Helped develop a coding method to analyze over 400 article written by said journalists

Washington D.C. Metro Area

• Designed migration to a new website that combined 5 departments' information, including navigation design, content writing, and editing (studentliving.gerogetown.edu)
• Oversaw 15 Facebook pages and managed 13 RAs who posted content
• Grew Facebook base by 225% through consistent postings and photo/video contests

Washington D.C. Metro Area

• Managed Facebook and Twitter, which doubled in size
• Outreach for events, including finding speakers for the annual conference
• Promoted publication of bi-annual journal

San Francisco Bay Area

• Improved volunteer program at St. Vincent de Paul of Alameda County and at Opportunity Junction
• Designed social media strategy plan for Opportunity Junction
• Recruited and supervised 225+ volunteers who provided 2,200+ hours of support
• Developed and executed conference for 45 high school students, includingrecruiting 10 speakers, so successful it became an annual event
• Planned and executed a themed appreciation event for 80 volunteers, doublingattendance from previous events
• Conducted staff trainings on supervising volunteers

• Coded British diplomatic documents with regards to the actions of those connected with a Great Power.

Los Angeles, California, United States

• Updated daily Facebook and Twitter accounts for Los Angeles and San Francisco
• Planned and ran a week-long trivia contest for Los Angeles Facebook
• Published weekly articles on Los Angeles website
• Facilitated media events and created media reports afterward

Summers of 2007, 2009, and 2010Description: assisted at social mixers held for potential clients; created a mailing database system; updated the firm's website; updated business profiles on LinkedIn, TAGlaw and other networks

assisted at political fundraising events; helped with logistics and voter registration

assisted with administrative tasks; created a new intranet; aided in technological conversion of library

Master Of Arts (M.A.), Communication, Culture, & Technology

Activities and Societies: Gnovis (student-run publication), Relay for Life (team co-captain)- Studied New Media and Politics, Digital.

Ba, Political Science

Activities and Societies: Bruin Belles Service AssociationGraduated with Honors in Political Science. Focus on Political Communication.

Bachelor Of Arts (Ba), Political Science - American Politics

Studied Political Science for Freshmen and Sophmore years. Overseas Travel Study Program: 4 weeks in Procida, Italy, focus on.

Education record

Activities and Societies: Mock Trial, Public Speaking, Model United NationsHigh school student. Involved in choir all 4 years, public.