Laura Patock work email
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Results-driven Marketing Director with 20 years of experience across B2B, B2C, and D2C industries. Proven expertise in leading global teams, driving strategic marketing initiatives, and enhancing customer engagement. Skilled in paid media strategies, digital marketing, and integrating sales and marketing activities to accelerate outcomes and deliver measurable impact.Core Competencies:Hard Skills:• Digital Marketing & Analytics: SEO, SEM, Google AdWords, Google Analytics• Paid Media Management: Facebook Ads, Instagram Ads, LinkedIn Campaign Manager• E-commerce Platforms: PrestaShop, Shopify, Squarespace• Project Management: Asana, Basecamp, Smartsheet• CRM & Email Automation: Salesforce, Marketo, Pardot• Content Creation & Graphic Design: Canva, Adobe Lightroom, Adobe Spark• Social Media Management: Hootsuite, Buffer, Later• AI & Data Tools: Zoominfo, 6sense, Rendernet.ai, MidjourneySoft Skills:• Excellent communication and collaboration skills• Strong organizational and time management abilities• Attention to detail• Creative and strategic thinking
Covet Muse
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Creative DirectorCovet MuseSaint Paul, Mn, Us
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Director, Na Growth Marketing, Global Growth Marketing Operations & Marketing EnablementJaggaer Jul 2022 - Jun 2023Durham, Nc, Us• Forged strategic partnerships with sales and product marketing teams, driving a 20% increase in pipeline growth.• Integrated 6sense ABX automation platform to orchestrate intent-driven campaigns.• Managed and approved mid-funnel demand gen campaigns across multiple platforms.• Delivered detailed analysis of marketing's pipeline and revenue contribution. -
Sr Manager, Field Marketing Us & CanadaJaggaer Dec 2021 - Jul 2022Durham, Nc, Us• Executed key digital marketing campaigns, resulting in a 40% increase in lead generation, and provided detailed performance reports to senior leadership.• Identified and managed strategic marketing programs to meet business unit KPIs.• Organized industry-specific marketing events, both virtual and in-person.• Managed the North American marketing budget and supported database management.
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Senior Field Marketing Manager, Us & LatamNilfisk Jan 2020 - Dec 2021Copenhagen Ø, Dk• Led and executed segment-specific campaigns, surpassing organizational goals by 30%.• Managed local marketing teams across LATAM to ensure campaign success.• Developed regional marketing plans and managed activity budgets.• Led multi-channel marketing campaigns to increase awareness and lead generation. -
Field Marketing Manager, AmericasNilfisk Jun 2018 - Jan 2020Copenhagen Ø, Dk• Developed and executed a 12-month strategic calendar for segment-focused campaigns, collaborating with internal teams to analyze competition, customer insights, and buyer personas.• Directed integrated campaign components including social, digital, traditional media, and events; coordinated with marketing communications, digital teams, and vendor partners to ensure cohesive execution and effective lead tracking.• Engaged with sales teams and dealer partners to gather insights, drive field-level activity, and develop comprehensive training materials on segment strategies and campaign launches.• Delivered clear ROI reporting and facilitated campaign debriefs to senior management using Pardot and Salesforce, optimizing future campaign strategies based on detailed performance analysis.
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Marketing ManagerAustin | Fowler Jun 2017 - Jun 2018Minneapolis, Minnesota, Us• Crafted and implemented comprehensive B2C/B2B go-to-market strategies, significantly increasing market penetration.• Led the planning and strategy for the brand's webpage and e-commerce re-launch.• Created the annual content and collateral plan to align with marketing goals.• Proposed and implemented an Influencer/Brand Ambassadors program.• Managed the annual marketing budget to maximize ROI.• Developed comprehensive brand guidelines and ensured consistency across all media. -
Founder & CeoCrisplooks Box Jul 2016 - Dec 2017• Conceptualized and launched the brand, crafting go-to-market messaging and strategy that led to a 50% customer base growth within the first six months.• Created integrated marketing plans with a focus on quantifiable success metrics.• Managed the e-commerce site and social media platforms, achieving significant growth.• Built and nurtured relationships with vendors and cross-functional teams.• Led go-to-market kickoffs and post-mortem debriefs for continuous improvement. -
B2B Marketing Communications & Content ManagerVirgin Pulse Jan 2016 - Jul 2016Providence, Ri, Us• Created compelling content for web, sales materials, and email campaigns, enhancing customer engagement by 20%.• Ensured accuracy and high quality of marketing content through collaboration with internal stakeholders.• Maintained critical cross-functional relationships in a fast-paced environment. -
Strategic Marketing Liaison For Client Engagement – Product & Strategic Marketing (Contract)Prime Therapeutics Jun 2015 - Jan 2016Eagan, Mn, Us• Directed market insights and competitive intelligence initiatives, providing actionable insights that improved client engagement strategies by 25%.• Managed relationships with internal clients and external vendors to deliver market solutions.• Directed key industry intelligence projects from creation to final delivery. -
Marketing Manager - E&I Product & InnovationUnitedhealth Group Mar 2015 - Jun 2015Us• Developed and executed the open enrollment marketing strategy, resulting in a 20% increase in health exchange and Medicaid enrollments.• Developed differentiated marketing messaging and internal communications plans.• Partnered with regional marketing directors to execute local marketing plans. -
Multcultural Marketing Manager - Medicare & RetirementUnitedhealth Group Aug 2011 - Mar 2015Us• Created targeted marketing content that drove a 35% increase in multicultural market engagement and enrollment.• Executed integrated marketing campaigns to drive health plan enrollment.• Managed relationships with service providers, vendors, and internal teams.
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Translation ConsultantStops, Inc. Translation Services Jan 2010 - Aug 2011• Delivered precise Spanish interpretation services for healthcare appointments, ensuring clear communication and patient satisfaction.
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Field Marketing Manager, LatamAlicorp Mar 2007 - May 2009Miraflores, Lima, Pe• Directed and optimized promotional strategies in key LATAM markets, driving a 20% increase in market share.• Managed the creative process for category-specific marketing campaigns.• Developed and nurtured business relationships with promotional agencies. -
Category Marketing Manager, Aquaculture Category, LatamAlicorp Feb 2006 - Mar 2007Miraflores, Lima, Pe• Formulated and executed annual product/category strategies, boosting sales in LATAM by 25%.• Managed marketing budgets and directed the creation of marketing collateral.• Led the brand's participation in international tradeshows.
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Pr & Marketing Communications ConsultantKetchum Apr 2005 - Dec 2005New York City, New York, Us -
Marketing InternAlicorp Jan 2004 - Aug 2004Miraflores, Lima, PeAnimal Nutrition Category
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Tv WriterPanamericana Television Oct 2003 - Jan 2004Lima, Lima, PeScript writer for a television sitcom, “Mil Oficios” -
Promotions ExecutiveIrtp - Tv Perú (Canal 7) Jan 2003 - Jul 2003Promotions Executive – Area of Programming and Promotions
Laura Patock Skills
Laura Patock Education Details
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Universidad San Ignacio De LoyolaMass Communication/Media Studies -
Università BocconiLuxury Fashion Business Management
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Parsons School Of Design - The New SchoolFashion Industry
Frequently Asked Questions about Laura Patock
What company does Laura Patock work for?
Laura Patock works for Covet Muse
What is Laura Patock's role at the current company?
Laura Patock's current role is Creative Director.
What is Laura Patock's email address?
Laura Patock's email address is la****@****ail.com
What is Laura Patock's direct phone number?
Laura Patock's direct phone number is (612) 777*****
What schools did Laura Patock attend?
Laura Patock attended Universidad San Ignacio De Loyola, Università Bocconi, Parsons School Of Design - The New School.
What skills is Laura Patock known for?
Laura Patock has skills like Leadership, Facebook Business Management, Micro, Social Media, Estrategia, Salesforce, Account Management, Mailchimp, Sales, Youtube, Market Intelligence, Market Planning.
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