I’ve believed in the power of customer-centricity since I was nine and needed a compelling value proposition to sell chocolates door-to-door. It’s been the growth theme throughout my career from Motorola, to now, in the growth strategy firm I founded in 1999. In between, I’ve been director of customer marketing and brand strategy, customer relationship manager, customer marketing initiative lead, and customer loyalty architect. Growing 250+ customers. You could say that I’m customer-centricity-passionate. My mission is to inspire and enable all businesses to fully reap the rewards of customer-centricity. To this end, I’ve honed my knowledge transfer skills so I can share my deep expertise, research findings, best practices backed by case studies, and the innovation needed to clear the next customer-centricity bar. Venues include interactive speaking and workshop engagements, award-winning books, peer-reviewed research, executive and BOD advisory services, and an extensive catalog of blogs and white papers. Thought leadership recognition has provided me with new opportunities to achieve my mission.How do I help companies accelerate growth via customer-centricity? Over the course of my career, I’ve found it takes these 4 game changers: 1) better growth strategies, 2) organization-wide implementation of customer-centricity, 3) performance management/measurement, and 4) operational excellence. They are embedded in my "The 4 Game Changers for Every Stage of Growth" keynote and in my most recent award-winning book: Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth. Off the clock, you’ll find me doting on Riley, my toy Aussie, maintaining my butterfly garden, doing hot yoga with my husband, and reenergizing with a long run, part of my triathlete training. To learn more about VisionEdge Marketing or me, message me here on LinkedIn or by email/phone: Laurap@visionedgemarketing.com512-791-6042