Laura Paunonen Email & Phone Number

Helsinki, Fi

Vantaa, Southern Finland, Finland

Brand management:Strategic brand management of the biggest tour operator in Finland, building brand equity and driving continuous growth within target audience.Developing and maintaining brand guidelines to ensure consistent brand messaging and identity across all touchpoints.Developing and executing brand marketing campaigns across various channels, including digital, social media, and traditional media.Planning and organizing photo shoots abroad, both destination and brand photography to align with relevant topics and support brand differentiation from competitors.Budget planning and management of all brand related actions.Social media:Developing and executing social media marketing strategies to engage with target audiences and build brand awareness and loyalty.Influencer marketing:Planning and executing influencer marketing strategy and campaigns to increase brand awareness and loyalty.Sustainability:Planning and executing sustainability marketing and communication activities.Member of the Sustainability Team.Digital content management and leadership:Ensuring high level SEO through brand website.Leading the content management team responsible for digital content in own channels such as website and mobile application.

Vantaa, Finland

Leading a driven team of Content Specialist to ensure search engine and conversion optimized content in all own media channels such as the online store and mobile application. Planning and producing destination photo shoots across the world in order to maintain a unique yet compelling visual look and feel on the website.Managing social media team as well as producing content along the matrix team to increase brand awareness, create strong presence among target audience and boost sales.

Vantaa, Finland

Leading a team of Content Specialists to create search engine and conversion optimized, appealing and engaging digital content to increase sales and customer loyalty.Writing and editing product and marketing copy to support online sales and brand image. Creating and rolling out content strategy including brand tone of voice and imagery guidelines to ensure consistent brand look and feel across customer communication channels

Amsterdam Area, Netherlands

Planning, creating and managing all content for fashion online store and brand website.Initiating and managing online promotions and newsletters in close alliance with Online Merchandise Manager based on demand, stock, and collection buy, to enhance and assure targeted merchandise sell-trough levels.Writing, copyediting and proofreading all editorial content for the online store and brand website.Planning and producing content for social media channels such as Facebook, Instagram and Twitter.Maintaining online content, marketing and promotional calendars.Managing multiple simultaneous projects in a fast-paced, demanding deadline-driven environment with short lead times.Coordinating campaigns between eCommerce, Marketing, Retail, Product and Visual Merchandise departments to ensure the best brand exposure and unified brand identity.Maintaining a consistent look and feel throughout all web properties.Managing online store catalog and site standards together with technical team in regards to new site development.

Amsterdam Area, Netherlands

Briefing marketing and communications department for creation of all required communication tools.Managing loyal customer dialogue through monthly newsletters and reporting their performance.Coordinating and managing third parties for production and logistics of mailings as well as target group selections.Monitoring and reporting competitor CRM activities.Managing all communication towards countries and store staff.Briefing and training call centre personnel and coordinating third line support for them.Coordinating the rollout process of new stores participating in the customer loyalty programme.Supporting the CRM Coordinator and Manager in creating and analysing KPI reports and creating and executing the communication plan of the customer loyalty programme.

Helsinki, Finland

Assisting the SAS Revenue Accounting team in warranty postings into SAP.Performing Profit Centre Corrections, Mobile Enhancement Business Unit and Material Return Centre manual postings into SAP.

Master Of Business Administration - Mba

Fashion Marketing, Marketing

Bachelor Of Business Administration, International Business And Management

A Double Degree Programme, conducted with a partnership institution Metropolia Business School (formerly known as EVTEK/Mercuria), located.

Bachelor Of Business Administration, European Business Administration

A Double Degree Programme, conducted with a partnership institution Inholland University of Applied Sciences, located in Diemen.

Upper Secondary Graduate

Exchange year in Cuenca, Ecuador 2003-2004 Colegio Benigno Malo