Laura Coleman Email & Phone Number

Santa Monica, California, United States

• Managed Diabolo marketing activities in over ten states with tools to measure and track accountability; including budget, product and assets inventory.
• Worked closely with Owner, CFO and Vice President and local field sales teams to establish and implement successful marketing programs.
• Alloyed with DIABOLOs distributor partners, to ensure that field marketing activities aligned with sales and distribution initiatives.
• Supported DIABOLO’s marketing plans including: experiential marketing and sampling, event activation, product placement, customer and retail programs.
• Responsible for recruitment, training and management of over 40 independent contractors on sales and marketing initiatives in 16 states.
• Worked with CFO and VP of Sales on monthly and annual budget in addition to territory coverage.

• Responsible for selling a portfolio of brands consisting of Champion Performance, Rainbow Light Nutritional Systems and Sedona Labs.
• Worked in conjunction with territory broker reps to effectively manage their duties for our brands.
• Actively sold into assigned key customer headquarters and independents selling new items and promotions.
• Effectively managed special retail events creating brand awareness and sales lift within natural channel accounts.
• Managed in store demo team for the Champion Performance brand.
• Produced regional sales lift for Sprouts Farmers Market through creative educational, merchandising and sales efforts.

Orange County, California Area

• Ranked highest in year over year growth within first 10 months of employment in the Southern California sales region at 90% and ranking top 4 out of 24 reps in the United States within my first 10 months
• Reached 96% of close to a quarter million dollar quota for Q1, 2014
• Ranked top 3 in Southernwestern region for highest sales achievements
• Grew Vega sales at Whole Foods Market by 136%, Sprouts by 88% and Mothers Market by 34% from prior year
• Achieved extraordinary amount of off shelf sales merchandising placement in major natural grocery store chains including four Whole Foods pallet displays and ten large Sprouts off shelf product displays within the.
• Only account manager to sell five pallets in one week within the company during fiscal year 2014

Orange, San Diego And Riverside County

• Responsible for growing existing and securing new accounts to achieve retail sales goals, focusing on Whole Foods, Wild Oats and independent retail stores totaling approximately 400 plus accounts.
• Ranked #2 in top sales out of all sales representatives in the entire Western Region.
• Managed quota for $2.5 million dollar territory.
• Achieved the highest amount of direct sales within the company’s sales force nationwide in 2011.
• Ensured retail program implementations to achieve profit, volume and shared goals of the company.
• Responsible for new products, promotions, acquiring new accounts for the placement of new display units.

Southern California

• Manage numerous accounts in the Los Angeles and Orange County markets, assisting in improved corporate distribution and sales decisions.
• Organize sample deliveries where sales lack, increasing trial and purchase behavior and increasing sales by 40%.
• Arrange in-store demonstrations, increasing brand recognition and education to target markets.
• Inform corporate of shelf placement deviations compared to direct competitors, correcting the issue and fostering increased brand awareness in addition to sales.
• Develop efficient business relations with branch management, motivating employees of each store to push the company's product with full integrity.
• Diversify sales efforts by reaching a mainstream product market outside of the fitness industry.

Educated the public of the company's products, creating awareness of the products attributes to its targeted marketOperated company's promotional vehicle, expanding the brand's reach beyond promotional eventsMastered a market outreach plan for Southern California on a weekly basis, enabling thorough feedback reports to corporate and regional salesDelivered.

Bachelors In Business Administration, Emphasis In Marketing

Associate Of Arts, Liberal Arts Professional