Digital marketing specialist driven by the ever changing nature of the digital landscape. Enjoys all things digital and determining how a brand can best utilize the digital space to increase awareness and sales. Services include: Digital MarketingWebsite and eNewsletter ManagementSocial MediaDigital AdvertisingEventsDigital InfluencersBranding

Underground Wine Events was created to introduce small, family owned wineries to wine lovers throughout the United States through events, wine clubs, marketing guidance and more. The events aim to create a community of small wineries and wine lovers with a passion for the unique and interesting wines coming from these small producers.Which wineries will be at the events? Underground Wine Events features 15 to 20 family owned/operated wineries that produce fewer than 10,000 cases per year. Each producer has respect for the land, their community, and their wine. Who can attend? Events are open to the public, members of the press, and select distributors. Due to space constraints, tickets are limited and available on a first-come, first-served basis.

Responsible for all Rodney Strong Wine Estates social media presences (Facebook, Twitter, Instagram, Pinterest, Delectable) including content creation (campaigns, blog, videos, recipes), daily management and monitoring while maintaining and establishing brand identities. Grew Facebook by 300% in first 12 months. Ran all social advertising including budget and creative. Coordinated with partners to take advantage of other online opportunities. Worked directly with internal team to align all messaging and imagery on website, email and press. Led blogger/influencer relationship efforts including building contacts, seasonal outreach, planning and executing “influencer events” (local, traveling).

Client lead for multiple luxury wine and spirit brands. Included short/long-term planning and executing national marketing plans. Acting creative studio manager. Responsible for agency SEM and digital marketing plans. Created strategies for press, consumer, trade and distributors. Consistently delivered significant results under budget.

Managed and planned digital media presences including social media, direct marketing, digital media plans and website updates for six wine-related brands. Daily/weekly/monthly monitoring, plan adjustments and reporting.

Member of central team responsible for strategy and execution of all online marketing channels and maintaining brand identity on all online entities including website, advertising (print and online), social media and email campaigns. Helped create overall plan, produced copy and provided creative direction for each marketing platform and campaign. Maintained content calendar in reflection of the brand strategy/objects and consulted with cross-functional team to execute. Drove sales, traffic and brand awareness online and in store. Presented detailed weekly and monthly reports for executive team including spend, ROI, traffic and next steps.

Owned, implemented and reported on cross-channel marketing initiatives to increase registrations, sales and brand awareness. Led social media initiatives including blogger relation program, Facebook and Twitter presence resulting in increased membership and sales. Launched new member sales to lower activation time and increase LTV. Managed email testing to optimize open and click through rates. Produced weekly metrics reports including traffic, sign-up and sales.