Laura Peters Email & Phone Number

San Francisco

CPG CO: SC JOHNSON | LSB Group In-house Creative Studio of 30+ [ San Francisco ] / RemoteGlobal Brands: Method Products • Babyganics • Ecover • Mrs Meyers - 400+ SKUs CROSS FUNCTIONAL LEADERSHIP & CREATIVE MANAGEMENT 👩‍💻Creative Management - Studio Teams: Cross Functional Partner to Sales + Marketing, Omni Channel, Public Relations and IT Digitally Integrated Marketing - Quarterly >- Lifecycle Content Creation - 120 social posts/reels (paid/organic) + 32 emails plus SMS Texts and New Customer plus Loyalty Flows • A/B Testing inc (14) Influencers - Content and Brand Videos • Animation / YouTube Vids + Digital Ads & Banners- Web Monthly Push Management - D2C + AMZ store / +redesigns - Loyalty ProgramsSEO/SEM, CRM, KPI Analysis • Google Analytics & A/B Testing • Website UX OptimizationUX Design Management (Mobile/Desktop) inc Kickoff Mtgs, Creative Brief partner Co-Manager Dev Agency Arctic Leaf on Creative Builds @ Weekly Standups- Brand Redesigns > 💡6 mo full revamp of methodproducts.com US/CND/UK sites • Big Commerce Year long redesigns of AMZ e-stores for method & babyganics Method brand id update - templatizing email + social - fy23/4BGX • Mrs Meyers • ECover - explorations in-process-Process-People Management - Creative OperationsAsset ManagementAsset Site Builds (Sharepoint) Photoshoot Post Production / Studios: Cera • Annabelle BreakeyBrand CommunicationsTool Kits - Sales, Press Kits - Media- Staff Workfront Training • Creative Staff Onboarding ComplianceProject Giddyup - 6 mo Initiative • All Brands - ADA + LegalOngoing Reviews - All Creative • Alignment with Legal

JOLBY [ Portland ] PACKAGING + PRINT Re-Branding - StashTea (100 SKUs) 💡• Cross-Functional Leader for Marketing Team at Stash Tea - Consumer Research Advisor• Co-led Initiative - Photoshoot Producer

Portland, Oregon Metropolitan Area

E-Learning Projects: Honda, MACY’S. 👩‍💻Main Web/Print Client: MLK Community Health Foundation Hospital• Managed local + global art directors, UX/UI designers and developers, plus animators

Greater Seattle Area

CPG CO: HR | Sales + Marketing: B2B+B2C Digital • Print • Packaging • POS / EnvironmentalKrusteaz, Ghirardelli, Cold Stone Creamery | Consumer Research --Partnered with (8) Brand + Marketing Managers to produce packaging + digital across multiple brands.Full brands of 100+ SKU's were touched for Redesigns inc all new photo assets - digital + pkg.DIGITAL 👩‍💻Managed MXM Agency / CMS, *new website buildsCo-managed Agency Havas, major renos UX/UI for desktop + mobile: User Testing + Google Analytics, SEO. CONTENT CREATION 💡• Digital Producer: multi-week shoot of brand revamp, across categories - 100+ SKUs / 5K images • Print: Wellness Program Annual Campaigns - created website stories + posters• Environmental: Produced Imagery Decor & Story telling Videos for Corporate Campus Buildings• POS: AD - new $500K Tradeshow Program - Krusteaz Food ServicePRODUCER | Photography + Animation 🙌Lifestyle • In-situ • Products / Managed Photographers - Stylists - Scouts-COMPLIANCEInsuring Legal requirements are met

Seattle

Creative PM to Kemper Marketing Team / The Bellevue Collection CONTENT MANAGER 💡Website Management of seasonal Fashion Week & 3 websites / On-site signage + campaign banners 🙌 PRODUCER: quarterly seasonal fashion magazine BE

Greater Seattle Area

AD: Photography in-studio with models and on-set with stylists. 🙌B2C: Designed Key Fashion Print Campaigns including Magazines and Marketing collateral

Greater Seattle Area

AD: Photography in-studio + on-location in the PNW + abroad. 🙌B2C, B2B: Designed Key Marketing Campaigns for REI.com, Catalogs, Postcards, Signage Manage: 10 Direct Reports. / Marketing Team of 60

Bs, Psychology + Sociology

Graphic Design

Education record