As a seasoned strategic Cross-Functional Creative Leader, partnering with Marketing, Sales + PR, teams, Managers and Directors I have led multiple projects consecutively, lifecycle 3 mos-2 yrs, from vision-to-implementation for B2B + B2C global brands, digital & print. Management inc: creative agencies + freelancers and in-house studios, as well as, production vendors, photo studios and supervising staff.PROJECT TYPES: Line ext, campaign roll outs + rebrands > Social/Email - seasonal 3 pushes per wk + 1 email/SMS text per brand. Web inc: 12 annual pushes - CMS, site builds from ground up + rebranding. A/B testing, analytics (inc CRO, SEO, KPI's, Google) throughout. Mobile + Desktop. Print inc: packaging, direct mail, mags & trade show materials, PR Kits, environmental.Since 2021, I have remotely managed multiple creative studio teams work on Method Products, Mrs Meyers, Babyganics for SCJ's Lifestyle Global Brands, SanFran studio. Teams inc: Dig Dir/Mgrs, UX & print designers, copywriters, animators & videographers, 15 influencers, agency JUV. Focus: seasonal digital campaigns, monthly content creation for social, email marketing + web. Weekly stand ups, monthly creative kick offs. Text - emails + vid - YouTube, social, email were incorporated weekly + ads for Pinterest, Google, Insta.Over the course of 2023, I co-managed with Marketing, Dev agency partner Arctic Leaf, a major redesign/rebrand and new build of methodproducts.com (US/CND/UK sites) on to Big Commerce, in tandem I led the year long rebranding of 2 AMZ stores for Omni Channel. Loyalty Program, Customer Reviews incorporated. Social + email designs for rebrands were optimized into digital templates, as well. _PM ABILITIES: build budgets, tracking tools, schedules, RFP's, Creative Briefs, asset/proof management systems, process innovation. Legal compliance is a top-priority. Able to pivot quickly, as needed. Highly adept building project plans in Workfront & Asana + Excel.BRAND MANAGEMENT: Tool kits, brand boards / guides, Sharepoint sites, producer of in-studio + on location shoots and managing vendors on color correction process post shoot. I bring 7 years experience as a corporate retail Art Director for national brands.BRAND RESEARCH: Attended focus groups, across multiple US regions, for a decade, inc agency-led research. As a result, I have deepened my understanding on brand building, with the consumer experience in mind.SOFT SKILLS: Strong Communicator • Problem Solver • Empathy • Passionate Achiever • CollaboratorLoves - Hiking / Mt Biking • Yoga • Art/Design/Travel
