Laura Petrecca

Laura Petrecca Email and Phone Number

Chief Content Officer @ DiGennaro Communications
New York, NY, US
Laura Petrecca's Location
New York, New York, United States, United States
Laura Petrecca's Contact Details

Laura Petrecca personal email

n/a
About Laura Petrecca

Writer. Editor. Content Strategist. Creativity Catalyst.Journalism chops burnished at the nation’s largest newsrooms.Clients seek me out for high-quality content and strategic consulting that achieves business goals.🔶 My forte: Transforming creative ideas and nuanced concepts into engaging articles, blog posts, webinars, newsletters, website copy, and books.🔶 My street cred: Award-winning journalist. Columbia Business School fellow. USA Today business editor and NYC bureau chief. Seasoned speaker, panel moderator, and webinar host. Contributor to CNBC, Kiplinger, Real Simple, Crain's New York Business, Adweek, AdAge, and AARP The Magazine. TV appearances include Good Morning America, the Today show, Inside Edition, and Access Hollywood. Want to learn more? Email me at Laura@LauraPetrecca.com.🔶 Notable achievements:• Conceived and created hundreds of content pieces across a variety of storytelling formats, including news stories, feature articles, videos, infographics, and books. • Managed and motivated dozens of journalists while fostering an inclusive, collaborative work environment. • Hosted informative webinars, panels, and livestream videos, such as a Facebook Live series on Super Bowl ads that garnered 2.4 million views and a presidential election night video that earned 2.6 million views. • Provided insights and analysis to millions of TV viewers on programs including the Today show, Good Morning America, Inside Edition, Access Hollywood, and CNN.🔶 Skills include: • Content strategy and editorial project management• Multimedia content creation, content marketing, digital communications, freelance writing, freelance editing, storytelling, interviewing• Book planning and coaching for aspiring authors• Team building, coaching, managing, training• Public speaking, radio and TV commentary, video hosting, panel moderation.Let's chat! Laura@LauraPetrecca.com

Laura Petrecca's Current Company Details
DiGennaro Communications

Digennaro Communications

View
Chief Content Officer
New York, NY, US
Employees:
34
Laura Petrecca Work Experience Details
  • Digennaro Communications
    Chief Content Officer
    Digennaro Communications
    New York, Ny, Us
  • Verita Media
    Founder/Editorial Director/Content Strategist
    Verita Media 2018 - Present
    New York, Us
    Provide editing, writing, project management, and editorial advisory services to help companies bolster engagement, expand audiences, and increase revenue. Recent project examples:• Served as editor-in-chief for a national personal finance site. Produced articles, edited video scripts, and provided POVs on partner content. Assembled and managed a top-notch team of writers and editors. • Assisted an international bank with the launch of a new microsite. Recruited and trained a managing editor. Provided success benchmarks. Co-created an editorial calendar and overarching content plan.• Wrote and edited high-profile content for a national foundation’s new website. Created compelling case studies, briefs, and a leadership profile on a tight deadline. Took on project management duties. • Collaborated with a major events company on the launch of an e-learning initiative. Provided editorial guidance on website content and curriculum. Wrote copy. Recruited and oversaw a team of video editors.• Hosted virtual panel discussions for a business news site. Created scripts with timely, thought-provoking interview questions. Facilitated informative, engaging conversations among panelists.
  • Usa Today
    Manager/Editor/Writer
    Usa Today 2005 - 2018
    Mclean, Va, Us
    Part of the leadership team that transformed USA TODAY into a top digital news operation by setting, tracking, and achieving business goals. Fostered a digital-first mindset and strengthened the journalism produced. Implemented systems, structure, and productivity-enhancing initiatives. Consistently promoted to higher-level roles. New York City Bureau Chief: 2014 - 2018, Senior Editor of Special Projects: 2016 - 2018, Money Section Editor: 2015 - 2016, Breaking News and Business Reporter: 2005 - 2015• Produced hundreds of pieces of content, including news stories, analysis, feature packages, interactive maps, videos, blog items, social media posts, and infographics. • Managed daily digital and print operations and set long-term strategy for the Money section. • Edited stories and video scripts. Used SEO and social media to boost content visibility. • Supported and coached dozens of journalists. Fostered an inclusive work environment. • Implemented training in areas such as SEO, data analytics, and video production.• Played a key role in the launch of New York City video operations.• Collaborated with marketing and events teams to produce revenue-generating products.
  • City University Of New York, William Paterson University
    Adjunct Journalism Professor
    City University Of New York, William Paterson University 2010 - 2014
    Shared tips, tools and techniques related to the craft of journalism. • Taught undergraduate and graduate students the basics of reporting, writing, and research.• Led classroom discussions on diversity, ethics, balanced reporting, and analytical thinking.• Introduced students to a wide range of digital storytelling tools.
  • New York Post
    Sunday Business Editor
    New York Post 2004 - 2005
    New York, New York, Us
    Supervised all aspects of the Sunday business section, overseeing the creation and publication of 12 to 15 stories each week. • Assigned articles to staff and freelancers, edited content, selected photos, packaged stories, and approved headlines.• Covered topics such as media, economics, retail, white-collar crime, and financial markets.• Recruited and built a team of high-caliber freelance writers.
  • Prevention Magazine
    Senior Editor
    Prevention Magazine 2002 - 2004
    Worked with top editors to set the mission and achieve audience goals for a health publication with a circulation of 3M+. (The most widely read wellness magazine in the U.S. at the time.)• Assigned, edited, and wrote stories on topics such as diet, fitness, and healthy relationships.• Pitched ideas and executed strategies to enhance reader engagement.• Conducted a major investigation into prescription drugs bought through illicit means.
  • Columbia University In The City Of New York
    Fellow
    Columbia University In The City Of New York 2001 - 2002
    New York, Ny, Us
    Selected for Columbia University’s Knight-Bagehot Fellowship, a highly regarded, full-time graduate program that provides rigorous coursework in economics and finance. • Earned one of 10 annual spots to study at Columbia Business School and Columbia School of Journalism. • Took classes in areas such as accounting, retail, marketing, business strategy, and journalism law. • Regularly met with corporate executives, economists, and academics to exchange ideas.

Laura Petrecca Skills

Journalism Editing Social Media Blogging Breaking News Multimedia Writing Digital Media Online Journalism Video Strategic Communications Media Relations Editorial Storytelling Content Strategy Copy Editing Magazines Digital Journalism Ap Style Public Speaking Teaching Management Headline Writing Seo New Media Ap Stylebook On Camera Talent Search Engine Positioning Video Shooting Multimedia Communications Moderating Project Management Mentoring Education Training Social Web Project Management Leadership Team Management Strategic Planning Strategic Leadership Feature Writing Investigation Fact Checking Content Strategist Web Content Writing Social Media Marketing Content Marketing

Laura Petrecca Education Details

  • Columbia University - Graduate School Of Journalism
    Columbia University - Graduate School Of Journalism
    Journalism
  • Columbia Business School
    Columbia Business School
    Marketing And Accounting
  • University Of Maryland
    University Of Maryland
    Journalism

Frequently Asked Questions about Laura Petrecca

What company does Laura Petrecca work for?

Laura Petrecca works for Digennaro Communications

What is Laura Petrecca's role at the current company?

Laura Petrecca's current role is Chief Content Officer.

What is Laura Petrecca's email address?

Laura Petrecca's email address is la****@****edia.es

What is Laura Petrecca's direct phone number?

Laura Petrecca's direct phone number is +178176*****

What schools did Laura Petrecca attend?

Laura Petrecca attended Columbia University - Graduate School Of Journalism, Columbia Business School, University Of Maryland.

What skills is Laura Petrecca known for?

Laura Petrecca has skills like Journalism, Editing, Social Media, Blogging, Breaking News, Multimedia, Writing, Digital Media, Online Journalism, Video, Strategic Communications, Media Relations.

Who are Laura Petrecca's colleagues?

Laura Petrecca's colleagues are Elé Howell, Christine Galetto, Sara V., Samantha Digennaro, Alyssa Alexander, Melanie Capruso, Aeriel Pearson.

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