Laura Pfender Email & Phone Number

Murfreesboro, Tn

As a Customer Success Manager, devises and executes customized customer success plans, setting milestones and actionable steps to bolster value and foster long-term loyalty as part of a start-up technology company offering a patented cloud-based firewall solution for cellular data. ➣ Instrumental in increasing new logo and existing regional ARR for three consecutive years, including >25% overall in FY2022 and >130% for a top account in FY23. Exceeded renewal rates by >30% in… Show more As a Customer Success Manager, devises and executes customized customer success plans, setting milestones and actionable steps to bolster value and foster long-term loyalty as part of a start-up technology company offering a patented cloud-based firewall solution for cellular data. ➣ Instrumental in increasing new logo and existing regional ARR for three consecutive years, including >25% overall in FY2022 and >130% for a top account in FY23. Exceeded renewal rates by >30% in FY2023.➣ Established and oversee a renewals program for K-12 accounts, resulting in >$800,000 in annual revenue.➣ Employ strategic portfolio management of key accounts, achieving consistent quarterly revenue growth of >25% via the skillful execution of creative upselling and cross-selling strategies.➣ Proactively address and resolve customer concerns, contributing to a significant increase in customer satisfaction.➣ Manages all >30 days overdue invoices.➣ Support a diverse client base in healthcare, oil and gas, and retail sectors across the US.➣ Harness customer feedback to drive product enhancements, bridging the gap between customers and the development team to ensure transparent communication.➣ Assist with ongoing training, mentoring, and development of new hires and channel partner reps. ➣ Convene regular business reviews with customers to assess performance metrics, pinpoint prospects for enhancement, and harmonize software functionalities with unique goals and aims.➣ Provide comprehensive training and education to customers regarding new features, adeptly simplifying technical terminology for clear comprehension.➣ Provide regular reports and updates to senior leadership on progress, challenges, and opportunities.➣ Refine and optimize business development and channel strategies based on feedback and results.➣ Collaborate weekly with internal teams to ensure alignment of messaging and product positioning. Show less

Shreveport, La

Led efforts in identifying, nurturing, and soliciting corporate sponsorships and individual donations for a non-profit dedicated to building healthier lives free of cardiovascular disease and strokes. Accountable for directing volunteer leadership, committees, and events. Responsible for an annual budget and monthly P&L.➣ Instrumental in leading the 2018 Go Red for Women event, the most successful fundraiser in ten years.➣ Earned commendation for exceeding annual fundraising goals for… Show more Led efforts in identifying, nurturing, and soliciting corporate sponsorships and individual donations for a non-profit dedicated to building healthier lives free of cardiovascular disease and strokes. Accountable for directing volunteer leadership, committees, and events. Responsible for an annual budget and monthly P&L.➣ Instrumental in leading the 2018 Go Red for Women event, the most successful fundraiser in ten years.➣ Earned commendation for exceeding annual fundraising goals for three consecutive years. ➣ Recruited and trained volunteer leadership to plan and oversee multiple projects throughout the year.➣ Furthered the company's mission by orchestrating, overseeing, and executing fundraising events year-round. Developed marketing materials for Northwest Louisiana campaigns. ➣ Identified and enlisted influential, financially robust, and diverse volunteer leaders to promote campaigns.➣ Orchestrated numerous large-scale events, adhering to rigorous timelines, budget constraints, and event protocols. Crafted press releases and social media content to promote events and acknowledge sponsors.➣ Formulated monthly projections, pipelines, and objectives to achieve annual financial targets. Show less

Shreveport, La

Supervised three Membership Coordinators and volunteers for a non-profit organization committed to promoting the culture, preservation, and appreciation of the rose. Led staff hiring, training, and performance management. Conducted comprehensive research to enhance communication with potential donors and members.➣ Conceptualized, developed, and led a new planned giving program allowing for appropriate future financial planning for the organization. ➣ Traveled to national, district,… Show more Supervised three Membership Coordinators and volunteers for a non-profit organization committed to promoting the culture, preservation, and appreciation of the rose. Led staff hiring, training, and performance management. Conducted comprehensive research to enhance communication with potential donors and members.➣ Conceptualized, developed, and led a new planned giving program allowing for appropriate future financial planning for the organization. ➣ Traveled to national, district, and local society events to participate in speaking engagements and foster relationships with current and prospective members and donors.➣ Produced and delivered monthly reports encompassing membership details, annual fund contributions, other donations, and planned giving to the Board members and senior leadership.➣ Devised a monthly budget to track membership dues, deferred payments, and activities expenses.➣ Generated reports to accurately portray the organization's month-to-month cash flow.➣ Implemented automated email renewal procedures for members, streamlining the renewal process.➣ Revamped acknowledgment letters for donors, new members, and renewing members.➣ Crafted and distributed a monthly e-newsletter for lapsed members and the general public.➣ Designed and published fresh marketing materials to bolster brand visibility and mission outreach. Show less

Shreveport, La

Associate Of Science Degree (A.S.), Business Administration

Associate Of Science Degree (A.S.), Early Childhood Education