Laura is a data-driven social media and cultural strategist with a knack for influencer marketing and integrated media campaigns. She embeds herself in social platforms to learn best practices and consumer habits, collaborating with a handful of stakeholders along the way. Her expertise in analytics, strategy and cross-platform execution helps clients successfully translate goals into practical implementations. From raising awareness of campaign launches to maximizing clicks from influencer stories to capitalizing on the latest trends often and early, Laura is versatile and effective in leveraging organic, paid and owned tactics to drive and optimize results. And she has a keen eye for detail when it comes to large-scale projects with highly complex logistics. Laura has extensive experience with social strategy development and execution across consumer, non-profit, healthcare and government clients. Her specialties include: influencer campaign strategy and creative development, social media playbook development, social tone and voice development and execution, owned and competitor content analysis, content strategy development and execution, and working closely with creative, strategy, earned and analytics teams to bring internal and external stakeholders’ visions to life. In addition to her everyday social media and influencer strategy work, Laura is Weber Shandwick’s TikTok platform lead, advising brands on their platform launch and content strategies, creator partnerships, and paid media campaigns. She regularly keeps internal teams and clients up to date on platform trends and updates.