Laura Good

Laura Good Email and Phone Number

Social & Integrated Media Strategy @ Weber Shandwick
Washington, DC, US
Laura Good's Location
Washington DC-Baltimore Area, United States, United States
Laura Good's Contact Details

Laura Good work email

Laura Good personal email

n/a

Laura Good phone numbers

About Laura Good

Laura is a data-driven social media and cultural strategist with a knack for influencer marketing and integrated media campaigns. She embeds herself in social platforms to learn best practices and consumer habits, collaborating with a handful of stakeholders along the way. Her expertise in analytics, strategy and cross-platform execution helps clients successfully translate goals into practical implementations. From raising awareness of campaign launches to maximizing clicks from influencer stories to capitalizing on the latest trends often and early, Laura is versatile and effective in leveraging organic, paid and owned tactics to drive and optimize results. And she has a keen eye for detail when it comes to large-scale projects with highly complex logistics. Laura has extensive experience with social strategy development and execution across consumer, non-profit, healthcare and government clients. Her specialties include: influencer campaign strategy and creative development, social media playbook development, social tone and voice development and execution, owned and competitor content analysis, content strategy development and execution, and working closely with creative, strategy, earned and analytics teams to bring internal and external stakeholders’ visions to life. In addition to her everyday social media and influencer strategy work, Laura is Weber Shandwick’s TikTok platform lead, advising brands on their platform launch and content strategies, creator partnerships, and paid media campaigns. She regularly keeps internal teams and clients up to date on platform trends and updates.

Laura Good's Current Company Details
Weber Shandwick

Weber Shandwick

View
Social & Integrated Media Strategy
Washington, DC, US
Employees:
4386
Laura Good Work Experience Details
  • Weber Shandwick
    Weber Shandwick
    Washington, Dc, Us
  • Weber Shandwick
    Vice President, Social & Emerging Platform Strategy
    Weber Shandwick Oct 2024 - Present
    New York, Ny, Us
  • Weber Shandwick
    Director, Social & Emerging Platform Strategy
    Weber Shandwick Apr 2022 - Oct 2024
    New York, Ny, Us
    Clients: Pringles, RXBAR, Pure Organic, Cheez-It, Rice Krispies Treats, Pop-TartsWork: Social media strategy, influencer strategy, integrated media
  • Weber Shandwick
    Senior Digital Manager
    Weber Shandwick Oct 2020 - Apr 2022
    New York, Ny, Us
  • Weber Shandwick
    Digital Manager
    Weber Shandwick Apr 2019 - Oct 2020
    New York, Ny, Us
  • Weber Shandwick
    Senior Digital Associate
    Weber Shandwick Feb 2018 - Mar 2019
    New York, Ny, Us
  • Weber Shandwick
    Digital Associate
    Weber Shandwick Jan 2017 - Feb 2018
    New York, Ny, Us
  • Weber Shandwick
    Assistant Digital Associate
    Weber Shandwick Jan 2016 - Jan 2017
    New York, Ny, Us
  • Weber Shandwick
    Digital Communications And Advertising Intern
    Weber Shandwick Sep 2015 - Dec 2015
    New York, Ny, Us
  • National Student Advertising Competition
    Digital Commerce & Communications Chair, Creative Committee, Production Committee (Pizza Hut)
    National Student Advertising Competition Aug 2014 - Apr 2015
  • Fox 5 Dc
    Creative Services Intern
    Fox 5 Dc Jun 2014 - Aug 2014
    Bethesda, Maryland, Us
  • Capital Caring
    Community Development Associate
    Capital Caring Jun 2013 - Aug 2013
    Fairfax County, Virginia, Us

Laura Good Skills

Social Media Social Media Marketing Adobe Creative Suite Research Public Speaking Event Planning Teamwork Advertising Microsoft Office Digital Marketing Powerpoint Marketing Market Research Quantitative Research Qualitative Research Microsoft Excel Microsoft Word Creative Strategy Leadership Social Networking Marketing Strategy Public Relations Marketing Communications Fundraising Facebook Editing Integrated Marketing Photoshop Copywriting Community Outreach

Laura Good Education Details

  • University Of Virginia
    University Of Virginia
    Media Studies & American Studies
  • St. Stephen'S And St. Agnes School
    St. Stephen'S And St. Agnes School

Frequently Asked Questions about Laura Good

What company does Laura Good work for?

Laura Good works for Weber Shandwick

What is Laura Good's role at the current company?

Laura Good's current role is Social & Integrated Media Strategy.

What is Laura Good's email address?

Laura Good's email address is lg****@****ick.com

What is Laura Good's direct phone number?

Laura Good's direct phone number is +170361*****

What schools did Laura Good attend?

Laura Good attended University Of Virginia, St. Stephen's And St. Agnes School.

What are some of Laura Good's interests?

Laura Good has interest in Education.

What skills is Laura Good known for?

Laura Good has skills like Social Media, Social Media Marketing, Adobe Creative Suite, Research, Public Speaking, Event Planning, Teamwork, Advertising, Microsoft Office, Digital Marketing, Powerpoint, Marketing.

Who are Laura Good's colleagues?

Laura Good's colleagues are Francesca Baldini, Louise Macleod (Mcipr), 唐秀文, Dana Frank, Tim Mambort, Leo Lau, 何坤刚.

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