Laura Pinkstone Email & Phone Number

Bradford-On-Avon, England, United Kingdom

Bradford-On-Avon, England, United Kingdom

Bradford On Avon

Bournemouth, United Kingdom

• Manage and conduct user profiling, user journey mapping and wireframe workshops• Conduct expert evaluations and competitor benchmarking reviews • Produce low fidelity / detailed and high fidelity wireframes to turn into working prototypes to support testing and development • Lead, plan, design and conduct usability testing sessions on a variety of devices depending on client objectives• Conduct usability research using eye tracking software to gather usability issues• Produce detailed reports and presentations to explain findings and solutions to key stakeholders• Conduct and observe agile usability testing to then lead affinity diagramming workshops with key stakeholders

Bournemouth, United Kingdom

• Research and create User Profiles to build a picture of the users who would be using the website, looking at their goals, attitude and motivations.• Defining Site Structures and Information Architecture• Wireframing / Page Layout and functionality definition using Axure• Conduct recorded face to face Usability Testing interviews using Morae software.• Produce detailed finding and recommendations reports for clients with sample video clips of the interviews via Morae software• Produce user experience evaluations and competitor reviews to present to client and use as discussion points in meetings.• Presenting user experience deliverables to client• Facilitating user experience brainstorms and discussions with client • Interpretation of website analytics and other user-centred data • Writing functional specification documents to maximise appropriateness of solutions for the user• Supporting new business pitches and proposal writing

Downton

• Investigate, design and create wire frames for new portals and multiple page project releases for www.helpforheroes.org.uk, which has over 1000 pages and 180,000 visitors per month. I provide this service to the 150 people spread between different teams.• I have been part of the steering team for the complete re-design of the website; I have been instrumental in creating a new user centred approach to the designs, with a new CSS. • I have been involved in many workshops and meetings to define the new information architecture for the new site which will be released next year. • Due to a Newsnight episode I was tasked with leading the project to change the information architecture and create a specific user experience using the web pages to address the public’s concerns on an extremely tight time scale. As part of the user experience I coded newsletters and public announcements.• Focus on updating navigation, layout and design of the e-commerce trading website www.helpforheroes.org.uk/shop, including creating graphic and social media banners. Also code a Facebook app page to mimic our shop layout for continuity of brand.• Designed and project managed the go-live of the Mobile version of www.bmycharity.com website which has a through-put of £18 million per year, currently valued at £5 million.• Used pattern libraries, to develop the new Help for Heroes members portal focussing on their user journey.

• Develop relationships with business owners/senior management to understand business requirements which I use to develop website.• Provide consultative support to businesses in helping them to understand what they want to achieve from their websites considering what is achievable within budget and time constraints.• Produce wireframe designs to present to the client to show the layout concepts.• Research competitor designs ensuring my design enables a competitive advantage for the user experience.• Proactive and thought provoking approach when producing mock up designs for client.• Ensure best practice of the user experience, information architecture and design principles.• Listening to customer requirements whilst ensuring most effective outcome of the project.• On-going management of numerous websites.• I have been working with the Forest Inn for 7 years designing email campaigns, business cards, leaflets and flyers to complete user experience with brand.

Blandford Camp

Using a range of software to providing e-learning, design & multimedia solutions for training material for the denfence sector.• Produce 3D Models, marketing material, E-learning emulations and hand out documentation for a military communication project to aid military students to use the new equipment.• I used brainstorming & storyboarding techniques to present training concepts and the user experience to client. This was then implemented using Captivate, Flash and Actionscript 3 to develop the interactive e-learning training.• Due to time constraints I had a very time pressured job to produce the interactive training material for the beginning of training so time management played a big part in this role. • Project managed and designed training material ready for the start of training and continually changing training material to keep up with updates to the military equipment.• Maintained and developed new clients by liaising and consulting with military personal to improve training material to work well in the military environment.

King Stag

Hags Play is a playground company that designers and installs playgrounds, skate parks, ball-courts across the country for councils, schools and private clients.• Produced 3D design concepts using 3D Studio Max of playgrounds, skate parks and ball-courts across the country for councils, schools and the private sector.• Research new techniques in 3d studio Max to set designs apart from other companies.• Trained team of 4 people to use3d Studio Max software while creating playground concepts.• I had to work to strict timelines with high pressure deadlines to meet • Visited potential clients Sales Representatives to improve working relations with accounts and to deliver and understand exactly what was key to making them satisfied or gaining job. • Designed the winning tender at Cornwall council competing against 5 other playground design agencies. The contract was worth £1.7 million, we won the tender due to innovative design and meeting their key criteria.