Laura Pinkstone Email & Phone Number

Bradford-on-Avon, England, United Kingdom

Bradford-on-Avon, England, United Kingdom

Bradford On Avon

Bournemouth, United Kingdom

• Manage and conduct user profiling, user journey mapping and wireframe workshops
• Conduct expert evaluations and competitor benchmarking reviews
• Produce low fidelity / detailed and high fidelity wireframes to turn into working prototypes to support testing and development
• Lead, plan, design and conduct usability testing sessions on a variety of devices depending on client objectives
• Conduct usability research using eye tracking software to gather usability issues
• Produce detailed reports and presentations to explain findings and solutions to key stakeholders

Bournemouth, United Kingdom

• Research and create User Profiles to build a picture of the users who would be using the website, looking at their goals, attitude and motivations.
• Defining Site Structures and Information Architecture
• Wireframing / Page Layout and functionality definition using Axure
• Conduct recorded face to face Usability Testing interviews using Morae software.
• Produce detailed finding and recommendations reports for clients with sample video clips of the interviews via Morae software
• Produce user experience evaluations and competitor reviews to present to client and use as discussion points in meetings.

Downton

• Investigate, design and create wire frames for new portals and multiple page project releases for www.helpforheroes.org.uk, which has over 1000 pages and 180,000 visitors per month. I provide this service to the 150.
• I have been part of the steering team for the complete re-design of the website; I have been instrumental in creating a new user centred approach to the designs, with a new CSS.
• I have been involved in many workshops and meetings to define the new information architecture for the new site which will be released next year.
• Due to a Newsnight episode I was tasked with leading the project to change the information architecture and create a specific user experience using the web pages to address the public’s concerns on an extremely tight.
• Focus on updating navigation, layout and design of the e-commerce trading website www.helpforheroes.org.uk/shop, including creating graphic and social media banners. Also code a Facebook app page to mimic our shop.
• Designed and project managed the go-live of the Mobile version of www.bmycharity.com website which has a through-put of £18 million per year, currently valued at £5 million.

• Develop relationships with business owners/senior management to understand business requirements which I use to develop website.
• Provide consultative support to businesses in helping them to understand what they want to achieve from their websites considering what is achievable within budget and time constraints.
• Produce wireframe designs to present to the client to show the layout concepts.
• Research competitor designs ensuring my design enables a competitive advantage for the user experience.
• Proactive and thought provoking approach when producing mock up designs for client.
• Ensure best practice of the user experience, information architecture and design principles.

Blandford Camp

• Using a range of software to providing e-learning, design & multimedia solutions for training material for the denfence sector.
• Produce 3D Models, marketing material, E-learning emulations and hand out documentation for a military communication project to aid military students to use the new equipment.
• I used brainstorming & storyboarding techniques to present training concepts and the user experience to client. This was then implemented using Captivate, Flash and Actionscript 3 to develop the interactive e-learning.
• Due to time constraints I had a very time pressured job to produce the interactive training material for the beginning of training so time management played a big part in this role.
• Project managed and designed training material ready for the start of training and continually changing training material to keep up with updates to the military equipment.
• Maintained and developed new clients by liaising and consulting with military personal to improve training material to work well in the military environment.

King Stag

• Hags Play is a playground company that designers and installs playgrounds, skate parks, ball-courts across the country for councils, schools and private clients.
• Produced 3D design concepts using 3D Studio Max of playgrounds, skate parks and ball-courts across the country for councils, schools and the private sector.
• Research new techniques in 3d studio Max to set designs apart from other companies.
• Trained team of 4 people to use3d Studio Max software while creating playground concepts.
• I had to work to strict timelines with high pressure deadlines to meet
• Visited potential clients Sales Representatives to improve working relations with accounts and to deliver and understand exactly what was key to making them satisfied or gaining job.