Laura Pitlik Email and Phone Number
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Accomplished Marketing Executive with a proven track record of branding and innovation success driving growth across Fortune 500 corporations, middle market private equity-owned companies and privately held start-ups. Data-driven Consumer Packaged Goods Marketer and Innovator with expertise in reinvigorating iconic consumer brands as well as creating and launching new brands and products in established, competitive markets under compressed timelines with limited resourcesDynamic, results-oriented, entrepreneurial leader with outstanding communication skills who builds high-impact teams and strong internal and external partnerships.
Utz Brands, Inc.
View- Website:
- utzsnacks.com
- Employees:
- 1830
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Sr. Brand Director - Utz Brand, Seasonal, And Portfolio MarketingUtz Brands, Inc.Dallas, Tx, Us
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Founder | ConsultantMorningside Strategy & Marketing Apr 2024 - PresentLeveraging more than 20 years of strategic marketing and innovation experience, launched consultancy focused on driving growth for emerging consumer goods brands through consumer & category insights, innovation, marketing and design strategy and execution. -
Chief Marketing OfficerArcadia Biosciences Jul 2021 - Mar 2024Davis, California, UsLed brand development, new product go-to-market strategies, omnichannel marketing and ecommerce for Arcadia’s portfolio of consumer health and wellness brands. With origins as an innovator in enhancing the nutritional value of crops and food ingredients, Arcadia Biosciences has transformed to become a producer and marketer of innovative, plant-based food, beverage and body care brands including GoodWheat™, Zola®, ProVault™, and Soul Spring™. -
Sr. Vice President, Air CareNiteo Products Aug 2019 - Jun 2021Hernando, Mississippi, UsLed the Air Care business for Niteo Products, a private equity-owned manufacturer, distributor and marketer of automotive appearance and maintenance products. Air Care portfolio, the growth focus for the company, includes OZIUM® Air Sanitizer, Glade® (under license from SC Johnson) and Scents™ brands. -
Sr. Vice President, Marketing And Innovation / Insignia Capital Operating TeamCentury Snacks, Llc. Jun 2017 - Aug 2019Commerce, Ca, UsLed Marketing and Innovation/New Product Development for branded, private label and commercial product portfolios of Century Snacks, a portfolio company of Insignia Capital Group. Primary brand focus: Snak Club nuts and trail mix. -
Vice President Of MarketingCentury Snacks, Llc. Feb 2017 - Jun 2017Commerce, Ca, UsLed Marketing for Century Snacks, LLC., a portfolio company of Insignia Capital, manufacturer of seasoned nuts and unique trail mixes, with a focus on the rebrand of SnakClub® and the expansion and support of the Private Brands business for Grocery, Mass, Drug, Convenience and E-Commerce channels.
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Vice President Of Marketing & InnovationTruco Enterprises (Insignia Capital Portfolio Company), Purchased By Utz Brands, December 2020 Sep 2014 - Feb 2017Led Marketing and Innovation strategy for Truco, a leading developer and marketer of tortilla chips, salsa and queso under the On The Border® brand. Truco Enterprises was a portfolio company of Insignia Capital Group from July 2014 until its acquisition by Utz Brands (NYSE: UTZ) in December 2020.
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Senior Director, Brand Marketing & CommunicationsRoom Key Oct 2011 - Sep 2014Charlottesville, Va, UsMember of Leadership Team that launched Roomkey.com, a hotel search engine founded by six of the world’s leading hotel companies – Choice Hotels International, Hilton Worldwide, Hyatt Hotels Corporation, InterContinental Hotels Group, Marriott International and Wyndham Hotel Group - in the Spring of 2012. RoomKey operated as a hotel search engine through June of 2022. -
Director Of Brand MarketingHostess Brands May 2009 - Oct 2011Lenexa, Kansas, UsLed brand marketing and innovation strategy, planning and execution for $720 Million branded and private label Bread business to achieve volume and P&L objectives. Primary focus on Nature's Pride, the first nationally distributed 100% natural line of breads. Established Nature's Pride brand, launched Spring 2009, to create $100 Million business within two years of launch and achieved #3 brand rank in the segment, with 8 share of the category. Nature’s Pride bread was recognized by IRI as #5 among their Top Ten "New Product Pacesetter" brands in 2010. -
Brand Manager, Dr PepperKeurig Dr Pepper Inc. Jun 2007 - May 2009Burlington, Massachusetts, UsLed brand marketing and innovation strategy for the company's largest brand to achieve volume and P&L objectives. -
Brand Manager, Flavors (Sunkist, A&W, Canada Dry, Schweppes)Keurig Dr Pepper Inc. May 2006 - Jun 2007Burlington, Massachusetts, Us
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Associate Brand Manager, Sunkist And A&WKeurig Dr Pepper Inc. Jul 2004 - May 2006Burlington, Massachusetts, Us
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Manager Of Crm; Brand MarketingZale Jewelers Mar 2003 - Jul 2004Irving, Tx, Us -
Manager Of Database Marketing; Customer Database Development & AnalysisZale Jewelers Jun 2001 - Mar 2003Irving, Tx, Us
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Manager Of Partnerships And Business Development; Zales.ComZale Jewelers Oct 2000 - Jun 2001Irving, Tx, Us
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Manager, Internet Business DevelopmentDaimler Chrysler Jun 1999 - Sep 2000Auburn Hills, Mi, Us -
Manager Of New Programs & Partnerships, Event And Corporate MarketingSt. Jude Children'S Research Hospital - Alsac Jul 1997 - Jun 1999Memphis, Tn, Us -
Regional RepresentativeSt. Jude Children'S Research Hospital - Alsac May 1996 - Jul 1997Memphis, Tn, Us
Laura Pitlik Education Details
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Smu Cox School Of BusinessBrand Marketing & Strategy -
Texas Christian UniversityJournalism - Advertising/Pr
Frequently Asked Questions about Laura Pitlik
What company does Laura Pitlik work for?
Laura Pitlik works for Utz Brands, Inc.
What is Laura Pitlik's role at the current company?
Laura Pitlik's current role is Sr. Brand Director - Utz Brand, Seasonal, and Portfolio Marketing.
What is Laura Pitlik's email address?
Laura Pitlik's email address is lp****@****hoo.com
What is Laura Pitlik's direct phone number?
Laura Pitlik's direct phone number is +121473*****
What schools did Laura Pitlik attend?
Laura Pitlik attended Smu Cox School Of Business, Texas Christian University.
Who are Laura Pitlik's colleagues?
Laura Pitlik's colleagues are Eric Rife, Cpa, John Roe, Will Mcqueen, Steve Buchinski, Michael Forbes, Brandon Beiler, Gary Wolf.
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