Laura Plugaru Email & Phone Number

Bucharest, Ro

Bucharest, Romania

Marketing & creative content agency born in the automotive world, currently speeding up other sports and industries.

Romania

As member of the organising team of "Alfa Fest" - the national meeting of Alfa Club Romania and "Giulia & Stelvio Owners Annual Meeting", my responsibilities in the team include:• scouting for suitable locations • sketch & agree on the agenda of the event• fundraising (scouting for sponsors, meeting and pitching tailored experiences for them)• sponsors relation management before, during and after the event (communication, branding, product experiences, product… Show more As member of the organising team of "Alfa Fest" - the national meeting of Alfa Club Romania and "Giulia & Stelvio Owners Annual Meeting", my responsibilities in the team include:• scouting for suitable locations • sketch & agree on the agenda of the event• fundraising (scouting for sponsors, meeting and pitching tailored experiences for them)• sponsors relation management before, during and after the event (communication, branding, product experiences, product placement)• PR activities (press releases & media pitching)• Social Media management (Facebook & Instagram)• Supervision of all print & online materials• Event set-up on location • Communication & followup with sponsors & participants• ReportingAlfa Club Romania is the official Alfa Romeo owners club in Romania. The NGO started in 2005 as a manifest for the Italian carmaker, trying to reunite owners and enthusiasts from all over the country. Our community grew and evolved through the years, so today we're not only promoting our love and passion for Alfa Romeo, but also supporting the local importer in sales and advocating for lifestyle brands and automotive services, while promoting our country inside and outside its borders. Show less

Bucharest, Romania

• Define and manage the company's Social Media strategy • Crisis communication in Social Media• Coordinate influencer marketing campaigns• Continuous improvement of KPIs by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information• Work closely with internal stakeholders and all creative, digital and media agencies• Special projects in online media (editorial & content projects)Achievements: 40%… Show more • Define and manage the company's Social Media strategy • Crisis communication in Social Media• Coordinate influencer marketing campaigns• Continuous improvement of KPIs by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information• Work closely with internal stakeholders and all creative, digital and media agencies• Special projects in online media (editorial & content projects)Achievements: 40% growth YoY in reach & engagement; defined, launched and managed George's content & communication strategy in Social Media; got awarded for George at "Webstock 2020" - “Best brand on Instagram” and for the PR strategy launch at "PR Awards 2019"; organized the bank's first interdisciplinary community support team; managed to cover over 1.000 daily requests with the Social Media Taskforce support team during the 2020 lockdown; organized intensive Social Media Workshops for the bank's employees (Scoala de Bani Ambassadors, George Ambassadors, Support Team) and for the active NGOs on Bursa Binelui; enhanced the bank's main projects with out of the box video content strategy (Apple Pay @BCR, Contactless Payments @METROREX, etc), launched the bank's first podcast ("La Bani Marunti") and got awarded for it at "Webstock 2020". Show less

Bucharest, Romania

Romanian Retro Racing is the newest discipline in the Romanian Motorsport Federation (FRAS). The championship was first organized in 2018, and foresaw the birth of the Motorsport Comittee for Historic Cars in Romania. My roles include brand building via PR activities, sponsorship & partnerships, event planning and online content management.

București, România

PR & Communication for the importer of Jeep, Fiat, Fiat Professional, Abarth and Alfa Romeo in Romania.Achievements: boosted the image of Auto Italia and its brands in traditional and online media; provoked positive contexts; increased the online presence via online marketing activities; aligned the Social Media presence for the brands and generated up to 200% more engagement on Facebook and Instagram; placed Alfa Romeo in the National Hillclimb Championship for one full season;… Show more PR & Communication for the importer of Jeep, Fiat, Fiat Professional, Abarth and Alfa Romeo in Romania.Achievements: boosted the image of Auto Italia and its brands in traditional and online media; provoked positive contexts; increased the online presence via online marketing activities; aligned the Social Media presence for the brands and generated up to 200% more engagement on Facebook and Instagram; placed Alfa Romeo in the National Hillclimb Championship for one full season; achieved the Popularity Vote for Giulia in Romania in front of Volvo, Mercedes Benz, Audi and Porsche in Automarket’s Autovot 2017 Competition; featured for the first time a Romanian local project on the international media portal; relaunched and coordinated the editorial content for Emozioni - Auto Italia's print magazine; relaunched the Abarth brand website; reconnected the importer with the local owners clubs (Alfa Club, Fiat Club Romania, Jeep Club Romania) etc.Launch campaigns:2016: Alfa Romeo Giulia2017: Alfa Romeo Stelvio, Jeep Compass Show less

Bucuresti

Marketing & PR for the first Volkswagen & Audi dealership in Romania.• Define and implement an annual strategy for new product launches & tactical events • External and Internal communication management• Strategic partnerships• Create digital strategy according to marketing literature• Develop Social Media campaigns• Social Media management• Create and manage Newsletter campaigns according to Volkswagen and Audi Corporate Identity• Content management and… Show more Marketing & PR for the first Volkswagen & Audi dealership in Romania.• Define and implement an annual strategy for new product launches & tactical events • External and Internal communication management• Strategic partnerships• Create digital strategy according to marketing literature• Develop Social Media campaigns• Social Media management• Create and manage Newsletter campaigns according to Volkswagen and Audi Corporate Identity• Content management and corporate blogging• Copywriting & content writing• Press and media relations• Event management• Research of marketing trends and consumer attitudes in the automotive field• Competition monitoring• Support Marketing and Sales initiatives and projects• Monthly reporting to Porsche RomaniaAchievements: CEE benchmark with the Direct Express campaign - a pilot service program tested by Volkswagen in selected markets before the rollout across Europe; celebrated 75 years of VW Beetle by organising the biggest Beetle caravan in Romania; created from scratch 2 original concepts for summer and autumn “home” events which are still being perpetuated every year (Deja-vw & Graffiti Wroom); planned, launched and managed MIDOCAR App (Volkswagen and Audi’s first mobile app in Romania) and attained 10.000 downloads in the first 6 months organically; went viral with the video for the delivery of the first Golf 7 R in Romania; developed the first interactive Youtube video in the automotive industry for Audi; boosted the image of MIDOCAR and of the brands in traditional and online media. Show less

București, România

• Social Media management• Press and media relations• Newsletters campaigns (account setup, content creation and deployment)• Basic graphic design for Social Media and Newsletters• Cross promotions & partnershipsAccounts: HoReCa, Retail & Shopping, Sports, Events Achievements: for all of our clients I have managed to increase Social Media presence & fanbase, boosted online leads through coherent online campaigns and leveraged brand image via PR activities.

Media relations, Strategic planning, Event management, Copywriting activities, Digital strategy management, Monitoring and reporting, Newbusiness

Copywriting activities, Brainstorming, Press relations

Master Of Arts (Ma), Brand Management & Corporate Communication

Bachelor Of Communication (Public Relations), Communication & Pr