Laura Pomerson Email & Phone Number

United States

Washington, Dc

In my role as the Event Manager at the Museum, I am entrusted with the comprehensive management and leadership of on-site events, serving as the prominent representative of the institution. My primary objective is to ensure seamless events that exceed clients' expectations. This encompasses a diverse range of responsibilities, from welcoming guests and coordinating with caterers and event companies to facilitating load-in and load-out processes. I handle client needs, provide basic A/V support, and collaborate closely with security and guest services to guarantee a smooth flow and space access. Additionally, I serve as a liaison overseeing cleaning staff efficiency and ensuring the security of museum property. As the central communicator, I orchestrate collaboration among all parties involved in creating the event, ensuring its success from start to finish.

National

I have a proven track record of forging over a dozen impactful partnerships with theatrical presenters and venues for the successful launch of AT THIS STAGE (ATS), a pioneering virtual arts education program. As the main point of contact for ATS at Camp Broadway, I've established these collaborations by transforming relationships into an affiliate model, allowing partners to offer the program under their own umbrella. A clear and seamless communicator, I've played a vital role in identifying program content, expanding marketing outreach, enhancing technical operations, securing copyrights, and identifying future partners and affiliates. My multifaceted contributions have been instrumental in the growth and success of ATS.

Washington D.C. Metro Area

As a senior leader at the Union Station sales and information kiosk, I serve as the enthusiastic "face" of the Festival for visitors passing through the station. My role involves providing detailed information on official Festival events and offerings within The District. Additionally, I manage sales and inventory for the official merchandise location, ensuring a seamless shopping experience for patrons. I also play a key role in supporting special events and artist appearances, contributing to the overall success of the Festival. Furthermore, I provide thoughtful instruction and direction for kiosk volunteers, fostering a positive and collaborative environment. My dedication to customer service and community engagement has been instrumental in enhancing the visitor experience at Union Station.

Washington D.C. Metro Area

Hands-on direct management and execution of all ticketed events for the Nation’s annual celebration. Processed single and group tickets for the annual Cherry Blossom Festival Parade attended by 10,000 people. Oversaw ticket admissions for all consumers, VIP's, sponsor, etc. of the Festival's opening ceremonies at the historic Warner Theatre

Washington D.C. Metro Area

Align Event Cinema company closely with local presenters of Broadway tours and LORT Theatres around the country to leverage the powerhouses of their network of Broadway audiences to enhance ticket sales and provide additional benefits to live theatrical local subscribers. Brand ambassador to Broadway Near You's presence in live performance halls with broadcasts in venues beyond commercial cinemas.

Pomerson RoadMarketing is committed to delivering dynamic, effective and thorough marketing campaigns for your market, event, or your show. As a senior executive, I offer services including long and short term strategic planning, advertising, public and community relations, social and digital media marketing, publications, relationship building, customer retention, staff management, budgeting and forecasting, brand design and management. Specific experience is in commercial touring Broadway show management and marketing.

Washington, Dc

Served as member of Senior Staff and oversaw a marketing team of six with responsibilities that included all aspects of marketing, communications, and sales for the theatre. Such responsibilities included oversight of advertising, graphic design, publications, social and digital media, web content, promotions, publicity, community relations, box office and front of house management, pricing strategies, long and short term strategic planning, budgeting and forecasting. Also provided marketing support to development and education departments to bolster community outreach and fundraising opportunities. Responsible for all front-of-house activity for multi-theatre venue often producing multiple events on the same date. Exceeded yearly subscription targets. Designed marketing campaign that resulted in the company's most successful play in its 24-year history.

Washington D.C. Metro Area

Served as point person for every engagement of the national tour of Wicked throughout the BAA network. Assured success of advance marketing and group sales events working directly with the producers of Wicked and the local marketing teams. Interfaced with Wicked’s advertising agency to ensure BAA capabilities are fully utilized. Worked directly with producer’s office and local BAA teams to ensure proper and successful implementation of web presence, pricing, pre-sales, group sales, promotions, press and inventory management strategies. Shared resources and successes across the BAA network to provide for efficient, effective, and successful engagement management.

Managed key local relationships in the promotion of Mary Poppins at the Kennedy center. Supervising partnership with Destination DC who is offering a series of events and marketing strategies to promote the engagement of the show. Also managing and consulting in the administration of street team and grass roots marketing with Pierce Promotions including experiential programs and activation. In addition working on other special events and promotions designed to heighten awareness of Mary Poppins.

Washington D.C. Metro Area

After serving in several capacities for BAA: from ticketing, community relations, and educational programming to marketing, sponsorship and management for Broadway in Columbus, assigned to become a member of BAA National Marketing Team overseeing marketing strategies and functions for the companies' 43-market touring network which presents over 290 productions annually serving over 5.6 million ticket holders. Vital marketing liaison on select national Broadway mega tours such as Wicked and Spring Awakening to harness brand management within the network and ensure BAA capabilities are fully realized locally. Served as member of BAA’s Internet Marketing Team, which managed eCLUB database of over 1.8 million. Formulated initiatives such as online-speaker series and social marketing initiatives including the successful launch and management of BAA’s mobile marketing strategy. Team member on BAA Branding Project Team charged with preserving brand, guest experience, and customer loyalty. Served as leader of BAA’s national network of Public Relations Directors, administering effective communication tools and acting as national liaison to touring shows. Consultant on national initiatives for BAA’s National Group Sales across the country and in NYC. Developed and managed national BAA Tony® Award annual nationwide sweepstakes. Responsible for dynamic management of many of BAA’s strategic national intra-industry partnerships including TicketMaster, The Broadway League and Audience Rewards. Assisted in creating national sponsorship promotion opportunities and helped facilitate program fulfillment at the national and local market level. Lead ongoing development of secondary ticket market awareness campaign to improve consumers’ experience and address operational challenges.

Led all aspects of event planning, scheduling, and execution, working with performers, production details, invitations, merchandising, hotel bookings, and conference programming. Participated in and served as decision maker for event creative and themes. Ensured policy, procedure, and regulatory compliance by coordinating site inspections, itineraries, transportation, third-party vendor negotiations, hotel liaison, and entertainment. Directly responsible for managing half million-dollar budget to create a three day event for over 250 of Broadway’s most influential industry elite. Directed design of all creative and themes, secured all performers overseeing production details, managed invitation list and merchandise, oversaw hotel bookings, and led the flow of all conference programs. Coordinated all on-site and off-site itineraries, transportation, and entertainment, which included: daily sessions, speakers and round tables; break-out meetings; live performances and showcases from Broadway’s top shows and legendary personalities; VIP services and hospitality; luncheons, cocktail parties and dinners.

Broadened the scope of marketing, public relations, fundraising, grant writing, booking, board development and office administration for nationally acclaimed modern dance company.

Seattle, Washington

Worked information desk and prepared daily activity schedules. Informed passengers of tours options and led passengers on shore excursions. Entertained passengers with evening live shows, Captain’s, and cocktail parties. Performed instruction on emergency procedures and ship fam tours. Gave port talks on destination stops.

Bachelor Of Arts - Ba, Communication

Master Of Arts - Ma, Arts Administration

Master Of Arts - Ma, Business Administration And Management, General

Associate Of Arts - Aa, Communication, General