Laura Moore Email & Phone Number

Charlotte, NC

Lead internal and external communication strategies of Compass Business Excellence (BE) to elevate the visibility of senior leadership initiatives in the marketplace.

Charlotte, North Carolina Area

Lead customer-facing communication, promotions and strategy within Eurest National Accounts to increase sales, customer engagement and client retention at 32 locations within Procter & Gamble, MetLife, University of Phoenix, Electric Boat and Sprint.- Liaison between corporate leaders and unit managers to maximize consistency and compliance - Design.

Charlotte, North Carolina

Manage key account campaigns and serve as the primary liaison between the client, agency creative team and its partners, including media planning and buying, broadcast and digital production and client marketing executives.Define client goals and deliverables to guide multi-million dollar brand and awareness campaigns on TV, radio, print, digital marketing.

Manage marketing, profitability and inventory of the School, Office, Home Office (SOHO) business unit including consumer research, product development, video production, national account presentations, growth strategy and sku rationalization.- Increased sales and margin in mature product category- Presented to national chains including Walmart, Target.

Charlotte, NC

Launched the Innovation Department, a strategic business unit charged with driving incremental sales through developing new-to-market products and creating new product categories. - Wrote RFPs and partnered with agencies and designers to manage projects- Guided corporate growth strategy with consumer research through interviews, focus groups, ethnography.

Charlotte, NC

Launched the sewn goods business unit, a category identified as instrumental to strategic growth- Developed business and marketing plans, competitive edge, product design, pricing, packaging and presentations for a line of backpacks, messenger bags and coolers- Quickly became company expert on manufacturing and printing process outside core competencies

Charlotte, NC

Manage the accuracy, organization and communication of all product data points of $37 million School Business Unit - Wrote presentations and prepared sample materials for sales calls- Analyzed product sales to help determine line recommendations and exit strategy- Identified product trends at retail and tracked competitive pricing, products and promotions.

Charlotte, NC

Project manager of website development, national sales meetings, trade shows and publications- Implemented website strategy including co-registration, contests and banner ads, increasing visitors 100% and database membership to 42,000- Managed national and international trade show exhibits including budget, promotions, advertising, shipping and contracts.

Charlotte, NC

Developed 30-minute segments for a PBS series showcasing the construction of a 'smart home.'- Pre-production ideation established vision and plans to achieve it- Managed location shoots to ensure projects were on time and on budget- Partnered in post-production process including editing, original theme music and graphics

Developed, wrote, edited and shot news stories under daily deadline pressure while maintaining quality, accuracy and fairness- September 11th anniversary: reported live on assignment from NYC - Super Bowl XXXVIII: reported live on assignment from Houston

Wrote and presented daily new reports and anchored/co-produced the weekend newscasts.- Developed a network of news sources built on mutual trust, respect and confidence- Vice Presidential candidates Dick Cheney and Joe Lieberman: one-on-one interviews demonstrated understanding of complex political topics and composure under pressure

Master'S Degree, Broadcast Journalism

Activities and Societies: Northwestern Volunteer Network, Campus Radio, Pi Beta PhiWhat I loved best about Northwestern was all the life.

Bachelor'S Degree, Radio, Television And Film

Activities and Societies: Pi Beta PhiEveryone has a story to tell. On Saturdays I volunteered to visit elderly residents in their homes to.

Education record