Laura Prunty Email & Phone Number

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Sydney, Australia

o Yield and Inventory Management. Creating box office potentials and budgets in line with promoter/producer requirements. Creating and managing the roll out of direct to consumer offers, marketing campaigns, ticket releases and presales. Dynamic pricing recommendations and implementation of revised pricing, barrier flexing in line with show forecasts. o Event Sales Analysis. Reviewing and analysing sales data in order to help drive and increase ticket sales across multiple events. Analysing historical and current sales data in order to make appropriate pricing recommendations.o Sales Reporting. Creating comprehensive sales reports to clients and stakeholders on a weekly and daily basis. Reports include dynamic pricing registers, sale wraps, projections, 12 week out averages, exploration of price barriers and inventory management reporting.o Settlement Management. Working with the ticketing agencies on providing all settlement reporting requirements.

Meadowbank

Ticketing Manager for the Australian productions of School of Rock The Musical, Aladdin The Musical, Les Miserables, Fawlty Towers. Ticketing Manager & Touring Ticketing Manager for Mrs. Browns Boys 2014, 2016 AND 2018 Australian/NZ tourso Event Build Management. Managing the ticketing build with ticketing agencies from brief through to event settlement. Creation and management of hold types, price types and qualifiers.o Box Office Management. Managing all box office staff and resource planning for event days. Duties include managing staffing system and technology requirements. Providing effective customer service to patrons including handling complaints, seating changes, third party ticketing provider issues and any other customer requests.o Event Day Operations. Ensuring all scanners and event day casual staff are briefed and operating effectively. o Artist Credential Management. Managing and collating all artist, crew, and guest credentials. Distributing all passes and media packs as required, along with managing all artist meet and greets on ground.o Management of Event Pages/Websites. Working with marketing and ticketing companies to ensure all ticketing and event information is presented in a clear and concise manner.o Ticket Marketing Campaigns. Working closely with media agencies and creative agencies in the planning and rollout of all marketing campaigns. Includes proofing eDM’s and ticketing pages, ensuring all terms and conditions are adhering to Australian Consumer Law and ensuring all call to actions are clear and concise. o Holds & Complimentary Ticket Management. Liaising with producers, promoters, artists and media agencies to ensure all holds and complimentary ticket requirements are executed. o Opening Night Ticketing. Liaising with producers, promoters, artists and media agencies to allocate and ticket opening night performances in each Australian city.

o Budget and Forecasting. Annual sales and revenue budgeting, monthly sales and revenue forecasting. Budgeting for casual staff.o Client Management. Work closely with the Venues, Sporting Bodies and Entertainment Promoters to discuss build requirements, timeframes and responsibilities to then delivery timely, accurate and concise event builds and reporting.o Commercial. Responsible for contract management and KPI compliance.o Business Development. Work with the Head of Client Services to provide further value-added services and solutions to clients that increase the occupancy and yield outcomes of events.o Customer Service. Call outs to customers for relocates, exchanges, refund requests and event changes. Conflict resolution o Event Marketing Promotions. Closely working with promoters and venues to plan and execute marketing campaigns. Work with various stakeholders to ensure any marketing and promotional strategies are implemented and executed effectively.o Event Operations. Box office management including all staff and technological requirements. Planning for all travel required by staff and collection of money. o Event Builds. Building all events in the ticketing system, placing holds, creating ticket heads and all event information to call centre staff. Maintaining and actioning complimentary ticket requests. Also required to perform event build checks and manage GP on sale calls.o Event Page Information. Ensuring the correct press release and ticketing details are visible on all ticketing web pages.o Reporting. Providing venues and promoters with comprehensive ticket reporting on a daily and weekly basis. Providing clients with end of show reporting and settlements.

New Years Eve at the Zoo Producer, AGB Events | 2012-2013Key Responsibilities:o Collecting quotations from event vendors. Responsible for engaging event vendors and managing the budget for lighting and other production elements. Duties also included ensuring all invoices were accounted for and paid within agreed timeframes. o Contracts. Responsible for ensuring all artist contracts were signed and executed prior to the event. Liaising with artists and their management to ensure all rider elements were taken care of and all event artist packs were issued.o Creation of Reports, schedules and manuals. Creating the production schedule and having all relevant parties sign off on all details. Responsible for creating a comprehensive event manual for all parties involved including the venue and artists, plus volunteers. o Event Operations. Responsible for completing all site visits, risk assessment walk-throughs, coordinating volunteers, managing bump in/out, stage management of multiple areas including a tight NYE countdown and artist liaison duties.

o Reporting. Regular ticket sales updates and sales reports to international artist management and internal team including the Chairman, CEO and GM of Touring.o Customer Service/Conflict Resolution. Discussing ticketing queries, handling complaints and ad-hoc requests from the general public. Responsibilities also include providing support to customers who require additional help with booking tickets.o Event Build. Briefing ticketing companies with a comprehensive ticket build for all festivals, reserved seated and general admission events. This included ticket header approvals, hold placements for artist and stakeholders, reporting, inventory management and liaising with production staff and venues to ensure appropriate seat kills were in place. Responsibilities also include managing promoter, ticketing and venue web pages to ensure all of the relevant information is displayed.o Promoter and Artist Guest Lists. Responsible for collating and managing all promoter and artist guest lists, including media partners, publicity and competition winners. o On Ground Operations. Responsibilities included box office management of staff and tech requirements, gate management and general information to consumers. Escorting meet and greet winners/photographers to backstage areas when required.o In-House Ticketing. Creating electronic in house ticketing forms and procedures for promoter ticket buys, processing all paid promoter tickets and comps and distributing all tickets to relevant parties. o Venue Avails/Contracting. Responsible for working with venues to place pencils and ‘challenges’ to other promoters. Liaising with venues to pull together availability and tour runs alongside the operations manager.

East Sydney, Nsw Australia

1. Calendar management2. Travel coordination3. Social secretary4. Production matrix management5. Liaised with production and clients on creations of all billboards6. Client fulfilment at all MTV events such as branding, sponsorship activation, talent liaison 7. Drawing competition winners8. Creation of all post presentations for clients

1. Calendar management2. Travel coordination3. Social secretary4. Production matrix management5. Liaised with production and clients on creations of all billboards6. Client fulfilment at all MTV events such as branding, sponsorship activation, talent liaison 7. Drawing competition winners8. Creation of all post presentations for clients

1. All reception duties2. Diary management3. Personal assistant duties to the Managing Director/Owner4. Data entry for all props5. filing6. Office management i.e ordering supplies, maintaining a clean kitchen