Laura Puricelli

Laura Puricelli Email and Phone Number

Founder @ Dress for Good
Milan, IT
Laura Puricelli's Location
Milan, Lombardy, Italy, Italy
Laura Puricelli's Contact Details

Laura Puricelli work email

Laura Puricelli personal email

About Laura Puricelli

Extensive business expertise in the Fashion Luxury industry at the intersection with Technology. I have a holistic view and a track record of more than two decades. I'm an action oriented professional with an advisory and an entrepreneurial background, paired with a deep industry knowledge.In a human-machine collaborative scenario and in an experience driven economy, I design and develop strategies that successfully blend the digital,virtual and physical world, delivering innovative solutions powered by innovative technologies that helps them to grow and scale up.I’m focused on digital innovation and customer engagement across all channels, my main areas of expertise include: eCommerce strategy, Social Strategy, CRM, Customer Experience, Influencer Marketing for Brands and Retailers in Fashion&Luxury, Beauty&Cosmetics,Wine & Food, Watches & Jewelry.International footprint and background, strong C-levels connections and capability to keep up with innovative technologies. Mentor and Board Member in leading fashion tech start-ups, lecturer and keynote speaker about GenZ customer behaviour between digital adoption and cultural value shifts.

Laura Puricelli's Current Company Details
Dress for Good

Dress For Good

View
Founder
Milan, IT
Website:
dressforgood.org
Employees:
1
Laura Puricelli Work Experience Details
  • Dress For Good
    Founder
    Dress For Good
    Milan, It
  • Dress For Good
    Co-Founder And Ceo
    Dress For Good Sep 2021 - Present
    Milan, Lombardy, It
    GenAI powered Luxury-Tech studio. Get in contact with us to organize inspirational and educational workshops, to strategize and co-create your next step into GenAI, Web3 Loyalty and AR space. Our team support you from concept to execution. We are proud of our business partnerships with leading tech-companies.What we do? We dream, create and craft Digital to IRL experiences enabled by innovative technologies for Luxury, Fashion and Retail industry. Our projects are aimed to elevate the brand heritage, creativity and craftsmanship.We support brands to embrace innovation with purpose and a better impact on planet and people.
  • Istituto Marangoni
    Fashion Product Technology Tutor | Im Alumni Member | Mentor
    Istituto Marangoni Feb 2023 - Present
    Milano, It
    In this role I'm teaching Fashion Technologies and how Digital Innovation is impacting the value chain in the Fashion industry. Delivering high-quality lectures and workshops, facilitating engaging discussions and providing guidance to students in their academic and professional development.
  • Prestigier
    Business Advisor
    Prestigier Apr 2022 - Present
  • Pwc
    Director | Digital Strategy And Innovation | Luxury
    Pwc Sep 2016 - Jun 2021
    Gb
    Digital Transformation, Digital Strategy, Customer Experience, Business Model Innovation, Customer Engagement, Digital Marketing,, Data-driven Experience, for Fashion, Luxury, Retail PCG
  • Istituto Europeo Di Design
    Adjunct Professor | Fashion Design | Digital Marketing | Crm | Textile Culture
    Istituto Europeo Di Design Sep 2015 - Feb 2017
    Milan, Milan, It
  • Deloitte Digital
    Director Digital Transformation Practice (Fashion & Luxury)
    Deloitte Digital Jul 2015 - Sep 2016
    Usa, Us
  • Lp - Own Agency
    Founder & Ceo
    Lp - Own Agency Jan 2012 - Aug 2015
    Digital Strategy & Digital PR ( Fashion & Luxury) -Digital Strategy supporting the business growth in going digital maximizing the brand exposure, Brand Key, Digital Marketing, Influencers Marketing and Campaigns - Digital PR : from concept idea to output management - Digital Branding & Positioning through our Global Influencers Network - Social media campaigns- Content Strategy & Marketing - Start-up Advisory and Mentoring
  • Accenture
    Industry Expert Digital Business Fashion & Luxury
    Accenture 2009 - Dec 2011
    Dublin 2, Ie
    Development of Fashion Industry practice and business models Team working on digital customer experience and ecommerce projects for Retail & Fashion and PCG IndustryNetworking building model approach as key asset for alliances and business development
  • Joy'S - A Joyful Womenswear Collection
    Co-Founder & Ceo
    Joy'S - A Joyful Womenswear Collection May 2003 - May 2008
    Launch of Joy's brand, a colourful and Made in Italy high-end collection with a pioneering E-commerce channel. I managed the entire value chain of the brand with 15 people. Worldwide wholesale distribution in 15+ countries and 350+ multibrand top boutiques.
  • Trussardi
    Global Marketing & E-Commerce Director
    Trussardi 2001 - 2003
    It
    Directly responsible for managing global marketing, included web marketingSpecific responsibilities include: - Trade and Retail promotion and support , for multibrand stores and DOS - Communication and image coordination for multi brand e-commerce
  • Etnoteam
    Client Partner Director, E-Business Retail, Fashion & Luxury
    Etnoteam 1998 - 2001
    Milano, It
    - Successfully managed IBPO projects for major company clients in Retail&Fashion Industry,- Developing strong team building and management skills - Successfully managed the digital transformation and e-business model implementation - Partner with pre-sales team in the offering assessment, building effective presentations , yet defining the strategic approach for the target client- Developing and implementing best practices for client interaction, using market trends and networking
  • Otto Group
    Fashion Buyer
    Otto Group 1996 - 1998
    Hamburg, Hamburg, De
    Successfully managed the purchase budget for womenswear and sportswear, exceeding sales and profitability targetsLeading specific initiatives on local markets ( Germany and northern Europe)Supplier sourcing , negotiation, prototype , sampling Sell-out monitoring and reporting

Laura Puricelli Skills

E Commerce Start Ups Blogging Strategic Consulting Social Media Marketing Digital Strategy Negotiation Marketing Communications Strategic Partnerships Business Strategy Online Marketing Business Planning Marketing Management Team Management Marketing Strategic Planning New Business Development Marketing Strategy Strategy Global E Commerce Social Media Deal Structuring Digital Business Development Digital Media Integration Web Strategy Social Media Strategist Social Media Best Practices Digital Trends Management Social Media Roi Fashion Emerging Media Strategy Internet Business Strategy Web Metrics Facebook Fan Page Strategies Fashion Blogging Digital Influence Digital Communication Strategy Buzz Monitoring Social Analytics Trend Researching Online Advertising Social Networking Business Development Marketing Online Social Marketing Public Relations

Laura Puricelli Education Details

  • Fashion Institute Of Technology
    Fashion Institute Of Technology
    Master'S Degree
  • Sda Bocconi
    Sda Bocconi
    General
  • Università Degli Studi Di Milano
    Università Degli Studi Di Milano
    Economics
  • Istituto Marangoni
    Istituto Marangoni
    And Related Support Services
  • Liceo Classico
    Liceo Classico
  • London College Of Fashion, University Of The Arts London
    London College Of Fashion, University Of The Arts London
    Fashion/Apparel Design

Frequently Asked Questions about Laura Puricelli

What company does Laura Puricelli work for?

Laura Puricelli works for Dress For Good

What is Laura Puricelli's role at the current company?

Laura Puricelli's current role is Founder.

What is Laura Puricelli's email address?

Laura Puricelli's email address is la****@****ail.com

What is Laura Puricelli's direct phone number?

Laura Puricelli's direct phone number is +120663*****

What schools did Laura Puricelli attend?

Laura Puricelli attended Fashion Institute Of Technology, Sda Bocconi, Università Degli Studi Di Milano, Istituto Marangoni, Liceo Classico, London College Of Fashion, University Of The Arts London.

What are some of Laura Puricelli's interests?

Laura Puricelli has interest in Children, Fashion, Lifestyle Passionate, Environment, Upcoming Trends Talented, Disaster And Humanitarian Relief, Human Rights, Travel And Arts Enthusiast.

What skills is Laura Puricelli known for?

Laura Puricelli has skills like E Commerce, Start Ups, Blogging, Strategic Consulting, Social Media Marketing, Digital Strategy, Negotiation, Marketing Communications, Strategic Partnerships, Business Strategy, Online Marketing, Business Planning.

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