Laura Puricelli work email
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Laura Puricelli personal email
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Extensive business expertise in the Fashion Luxury industry at the intersection with Technology. I have a holistic view and a track record of more than two decades. I'm an action oriented professional with an advisory and an entrepreneurial background, paired with a deep industry knowledge.In a human-machine collaborative scenario and in an experience driven economy, I design and develop strategies that successfully blend the digital,virtual and physical world, delivering innovative solutions powered by innovative technologies that helps them to grow and scale up.I’m focused on digital innovation and customer engagement across all channels, my main areas of expertise include: eCommerce strategy, Social Strategy, CRM, Customer Experience, Influencer Marketing for Brands and Retailers in Fashion&Luxury, Beauty&Cosmetics,Wine & Food, Watches & Jewelry.International footprint and background, strong C-levels connections and capability to keep up with innovative technologies. Mentor and Board Member in leading fashion tech start-ups, lecturer and keynote speaker about GenZ customer behaviour between digital adoption and cultural value shifts.
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FounderDress For GoodMilan, It -
Co-Founder And CeoDress For Good Sep 2021 - PresentMilan, Lombardy, ItGenAI powered Luxury-Tech studio. Get in contact with us to organize inspirational and educational workshops, to strategize and co-create your next step into GenAI, Web3 Loyalty and AR space. Our team support you from concept to execution. We are proud of our business partnerships with leading tech-companies.What we do? We dream, create and craft Digital to IRL experiences enabled by innovative technologies for Luxury, Fashion and Retail industry. Our projects are aimed to elevate the brand heritage, creativity and craftsmanship.We support brands to embrace innovation with purpose and a better impact on planet and people. -
Fashion Product Technology Tutor | Im Alumni Member | MentorIstituto Marangoni Feb 2023 - PresentMilano, ItIn this role I'm teaching Fashion Technologies and how Digital Innovation is impacting the value chain in the Fashion industry. Delivering high-quality lectures and workshops, facilitating engaging discussions and providing guidance to students in their academic and professional development. -
Business AdvisorPrestigier Apr 2022 - Present -
Director | Digital Strategy And Innovation | LuxuryPwc Sep 2016 - Jun 2021GbDigital Transformation, Digital Strategy, Customer Experience, Business Model Innovation, Customer Engagement, Digital Marketing,, Data-driven Experience, for Fashion, Luxury, Retail PCG -
Adjunct Professor | Fashion Design | Digital Marketing | Crm | Textile CultureIstituto Europeo Di Design Sep 2015 - Feb 2017Milan, Milan, It -
Director Digital Transformation Practice (Fashion & Luxury)Deloitte Digital Jul 2015 - Sep 2016Usa, Us -
Founder & CeoLp - Own Agency Jan 2012 - Aug 2015Digital Strategy & Digital PR ( Fashion & Luxury) -Digital Strategy supporting the business growth in going digital maximizing the brand exposure, Brand Key, Digital Marketing, Influencers Marketing and Campaigns - Digital PR : from concept idea to output management - Digital Branding & Positioning through our Global Influencers Network - Social media campaigns- Content Strategy & Marketing - Start-up Advisory and Mentoring -
Industry Expert Digital Business Fashion & LuxuryAccenture 2009 - Dec 2011Dublin 2, IeDevelopment of Fashion Industry practice and business models Team working on digital customer experience and ecommerce projects for Retail & Fashion and PCG IndustryNetworking building model approach as key asset for alliances and business development -
Co-Founder & CeoJoy'S - A Joyful Womenswear Collection May 2003 - May 2008Launch of Joy's brand, a colourful and Made in Italy high-end collection with a pioneering E-commerce channel. I managed the entire value chain of the brand with 15 people. Worldwide wholesale distribution in 15+ countries and 350+ multibrand top boutiques.
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Global Marketing & E-Commerce DirectorTrussardi 2001 - 2003ItDirectly responsible for managing global marketing, included web marketingSpecific responsibilities include: - Trade and Retail promotion and support , for multibrand stores and DOS - Communication and image coordination for multi brand e-commerce -
Client Partner Director, E-Business Retail, Fashion & LuxuryEtnoteam 1998 - 2001Milano, It- Successfully managed IBPO projects for major company clients in Retail&Fashion Industry,- Developing strong team building and management skills - Successfully managed the digital transformation and e-business model implementation - Partner with pre-sales team in the offering assessment, building effective presentations , yet defining the strategic approach for the target client- Developing and implementing best practices for client interaction, using market trends and networking -
Fashion BuyerOtto Group 1996 - 1998Hamburg, Hamburg, DeSuccessfully managed the purchase budget for womenswear and sportswear, exceeding sales and profitability targetsLeading specific initiatives on local markets ( Germany and northern Europe)Supplier sourcing , negotiation, prototype , sampling Sell-out monitoring and reporting
Laura Puricelli Skills
Laura Puricelli Education Details
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Fashion Institute Of TechnologyMaster'S Degree -
Sda BocconiGeneral -
Università Degli Studi Di MilanoEconomics -
Istituto MarangoniAnd Related Support Services -
Liceo Classico -
London College Of Fashion, University Of The Arts LondonFashion/Apparel Design
Frequently Asked Questions about Laura Puricelli
What company does Laura Puricelli work for?
Laura Puricelli works for Dress For Good
What is Laura Puricelli's role at the current company?
Laura Puricelli's current role is Founder.
What is Laura Puricelli's email address?
Laura Puricelli's email address is la****@****ail.com
What is Laura Puricelli's direct phone number?
Laura Puricelli's direct phone number is +120663*****
What schools did Laura Puricelli attend?
Laura Puricelli attended Fashion Institute Of Technology, Sda Bocconi, Università Degli Studi Di Milano, Istituto Marangoni, Liceo Classico, London College Of Fashion, University Of The Arts London.
What are some of Laura Puricelli's interests?
Laura Puricelli has interest in Children, Fashion, Lifestyle Passionate, Environment, Upcoming Trends Talented, Disaster And Humanitarian Relief, Human Rights, Travel And Arts Enthusiast.
What skills is Laura Puricelli known for?
Laura Puricelli has skills like E Commerce, Start Ups, Blogging, Strategic Consulting, Social Media Marketing, Digital Strategy, Negotiation, Marketing Communications, Strategic Partnerships, Business Strategy, Online Marketing, Business Planning.
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