Serve as part of the 25-seat advisory committee helping to inform Washington state's transportation electrification strategy.

Responsible for upholding AAA Washington’s reputation as a purpose-driven and trusted brand with stakeholders and 1.2M+ members while striving to grow relevancy and connection with new audiences. Part of Executive Leadership team. Provide strategic direction on corporate affairs issues across travel, insurance and automotive.-Built new department from ground-up within 120-year-old company including establishing new ESG function.-Co-lead Diversity, Equity, Inclusion and Belonging strategy together with Chief People Officer.-Pivoted public relations strategy to focus on brand and culture storytelling resulting in the club’s first Best Workplace recognition by the Puget Sound Business Journal and Best Travel Agency in 425 Magazine.-Developed a new strategic framework for Community + Advocacy efforts with a focus on DEI.-Serve as the staff liaison for the Board of Trustees nomination and governance committee.-Regularly present to the Board on ESG, DEI, public affairs and other topics.-Position the club at the go-to local trusted resource for all things EV including media interviews and serving as part of the State’s EV Advisory Committee to help inform Washington’s Transportation Electrification Strategy.

-Directs philanthropic giving and community relations efforts for the largest food co-op in the U.S. (15 current retail locations and two new stores upcoming)-Part of the ESG team, overseeing social impact initiatives supporting sustainable food systems, food access and diverse communities -Member of PCC's cross-departmental Justice, Equity, Diversity and Inclusion (JEDI) team-Develops annual community outreach and giving strategy including hyperlocal and regional reach -Centers justice, equity, diversity and inclusion in all outreach and giving programming-Builds strategic relationships with community partners to further shared Vision, Mission, Values -Tracks and manages giving and outreach programs and budgets including grant administration -Ensures proactive communication of community and giving to the co-op and public-Works with leadership team on issues pertinent to the co-op and its community -Leads and mentors a staff focused on increasing food access and building healthy, vibrant communities

-Along with fellow Board members, support the Head of School on PCS operations focused on enrollment, fundraising and strategic planning.-Chair of the Marketing and Communications Committee.-Provide communications counsel on topics like DEI + Social Justice and COVID-19.-Provide writing support for presentations, annual report, HOS emails, etc.

Contributed to leading global mobile games company’s success by:-Directing integrated communications efforts across the business focused on high-profile, high-impact efforts to build brand. Leading teams and collaborating with cross-functional groups to develop and implement plans.-Providing timely strategic communications counsel to all levels of the organization, including for COVID-19, social justice issues like Black Lives Matter and litigation-related issues management. -Partnered with People and Culture team on Diversity, Equity and Inclusion program communications.-Leading cause marketing campaigns such as #PlayApartTogether with the World Health Organization and Big Fish for a Cause with the National Breast Cancer Foundation.-Driving organic awareness for new games, including for Toy Story Drop!, in collaboration with Pixar and Disney, through high-impact earned media efforts with key placements in Forbes, Parade, Venture Beat, Polygon, GeekWire and more.-Serving among the marketing leadership team, including as interim manager of the six-person social marketing group.

Led PR efforts for the nation’s largest community-owned grocer PCC Community Markets:-Drove preference for PCC in a highly competitive and saturated market by aligning the co-op’s community-driven mission with shopper behavior and preference for healthy and sustainable food.-Developed and refined PCC’s rebrand narrative through messaging focused on community, social and environmental initiatives. -Strategically partnered with nonprofits to further amplify PCC’s message and reach on issues like local farmland preservation, plastic waste reduction, carbon emission reduction and animal welfare standards. -Cultivated media relationships with business/retail, food and environmental writers to secure nearly 700 million impressions for PCC in 2018, up from 40 million in 2017. Packaged content for use in impactful marcom and PR efforts including securing award wins: Seattle Business magazine’s Community Impact, Progressive Grocer Outstanding Independents and Winsight Grocery Business’ Remarkable Independents.-Provided ongoing strategic counsel including social strategy, media training and development of a crisis/issues response plan for the co-op’s corporate and retail operations.

Directed PR efforts for Seattle office of global design firm Perkins+Will:-Kept Perkins+Will top-of-mind with target B2B audiences through an array of storytelling around transformational, sustainably minded high-profile projects like the Allen Institute, UW Life Sciences Building, UW School of Medicine, NorthEdge and 400 Westlake, a Living Building Pilot Project.-Positioned designers as experts on relevant topics for earned editorial and speaking opportunities focused on sustainable design, resilient building and non-toxic materials. -Translated technical design language into consumer-benefit stories for press, awards and marketing collateral; provide ongoing strategic counsel and ghost-write articles for architects and senior leadership.

-Supported firm-wide operations for the leading local PR/PA agency through its ownership transition: pitched and won business to generate revenue for the firm, hired staff and consultants, mentored teams, led strategic planning and marketing efforts, presented professional development topics and grew the firm’s Built Environment + Sustainability Practice. -Client work: American Institute of Architecture Seattle, Essentia, CenturyLink, Perkins+Will, Studio Meng Strazzara, Talking Rain, Vulcan Real Estate, among others.-Provided clients with a range of PR and communications services, including strategic communications planning, KPI development, writing, key messaging, issues management, integrated marketing, content development, thought leadership, social media, earned media, digital media, branding, etc.

Provided PR, comms and marketing support for DiP, primarily for the Seattle Design Festival, the largest design festival in the region. Also supported fundraising efforts through industry donor cultivation.

• Served as the global firm’s interim PR Director during its ownership transition.• Primary duties included media strategy and media relations, PR planning, press release writing, award submission development and event management.

Worked in a senior PR capacity to help launch Xbox’s entrance into the family space with “Kinect for Kids.”• Collaborated with high-profile IP partners—Disney, Disney-Pixar, Sesame Street and NatGeo Wild—on the launch of first-of-its-kind Xbox family experiences.• Worked with PR agency to develop and implement the FY12 Xbox Family PR strategic plan; managed rollout with multi-disciplinary internal teams.• Oversaw PR programs for Blogher, Disney’s D23, and various consumer tech/gaming events.• Part of the core team that developed and executed the global “Kinect for Kids” launch event in New York City.

Communications lead for Seattle's largest public housing redevelopment effort, Yesler Terrace—one of only five HUD Choice Neighborhood grant recipients in the country.• Worked closely with the Communications Director and external agency in the development of a strategic external and internal communications plan. • Created and distributed new releases surrounding key project milestones, including the Environmental Impact Statement (EIS). • Created presentations and other collateral for meetings with key project constituencies, including the Mayor and City Council and Citizen Review Committee.• Developed message points and responses to key issues surrounding the redevelopment. Served as spokesperson when needed.• Developed and maintained content for the Yesler Terrace webpage on SHA.com.

Oversaw global PR activity for the 10 offices comprising NBBJ, one of the world’s largest architecture/design firms. Part of five-member management team for the 35-persons communications and marketing group.• Developed message strategy—targeting design, business and trade audiences—for key building sectors including corporate, commercial, higher education, science, civic and urban planning—with a key focus on sustainability.• Built a PR infrastructure from the ground-up—a first in the firm’s 65-year history—including hiring in-house staff, external consultants, freelance writers; created corporate procedures, processes, tools and brand standards.• Instrumental to the development of various external communications projects including local, national and international media relations, various key award submissions, op eds, video interviews, website launch and book launches.• Provided counsel on issues and crisis communication; worked with partnership, legal team and communication director to develop response strategy and related messaging. • Developed and executed media relations campaigns in conjunction with client PR/communication departments around the world including the Bill & Melinda Gates Foundation, Vulcan Real Estate, Boeing and the Salk Institute in California. • Worked closely with Vulcan to position Alley24—comprising NBBJ’s LEED GOLD office space, 223 Yale—as one of the city’s most successful “green” buildings and model of sustainable, mixed-use urban development for the country. Among its global recognitions: the Business Week / Architectural Record, “Design is Good Business,” NAIOP’s Sustainable Project of the Year and Mixed-Use Development of the Year; case studies in Metropolis magazine, Architectural Record and Urban Land Institute. Also worked with the city to position Alley24 as a hallmark of Seattle’s green building efforts including as a backdrop to the 2000 Conference of Mayors meeting in Seattle.

Account Supervisor for Edelman Seattle's consumer group, driving efforts and serving as point for clients such as Vulcan, Starbucks, REI, Brooks Sports and adidas. Managed six-member account team.• Drove national media relations efforts and orchestrated media events surrounding the grand opening of the world's first Science Fiction Museum and Hall of Fame in Seattle.• Planned and executed the Experience Music Project's grand opening campaign that generated more than one billion international, national and local media impressions; drove attendance to public events; and significantly boosted ticket sales.• Developed award-winning consumer branding programs for Starbucks Coffee Company, including the retail-focused "Match Made Over Coffee" branding campaign and "Strawology" consumer lifestyle campaign and Microsoft Hardware’s "High Tech Feng Shui" Consumer Lifestyle Program and 12-city national broadcast tour.• Via seasonal product launches and consumer awareness programs, work closely with the REI public affairs team to bring the West Coast specialty outdoor retailer to the attention, and preference, of the broad-reach consumer. • Executed public relations programs for companies such as adidas, Brooks Sports, London Fog and Pacific Market International, promoting new product launches, business milestones, advertising campaigns and/or marketing initiatives.