Laura Ray Email & Phone Number

Seattle, WA, US

Seattle, WA, US

Serve as part of the 25-seat advisory committee helping to inform Washington state's transportation electrification strategy.

Bellevue, Washington, US

Responsible for upholding AAA Washington’s reputation as a purpose-driven and trusted brand with stakeholders and 1.2M+ members while striving to grow relevancy and connection with new audiences. Part of Executive Leadership team. Provide strategic direction on corporate affairs issues across travel, insurance and automotive.-Built new department from.

Seattle, Washington, US

-Directs philanthropic giving and community relations efforts for the largest food co-op in the U.S. (15 current retail locations and two new stores upcoming)-Part of the ESG team, overseeing social impact initiatives supporting sustainable food systems, food access and diverse communities -Member of PCC's cross-departmental Justice, Equity, Diversity and.

Seattle, WA, US

-Along with fellow Board members, support the Head of School on PCS operations focused on enrollment, fundraising and strategic planning.-Chair of the Marketing and Communications Committee.-Provide communications counsel on topics like DEI + Social Justice and COVID-19.-Provide writing support for presentations, annual report, HOS emails, etc.

Seattle, Washington, US

Contributed to leading global mobile games company’s success by:-Directing integrated communications efforts across the business focused on high-profile, high-impact efforts to build brand. Leading teams and collaborating with cross-functional groups to develop and implement plans.-Providing timely strategic communications counsel to all levels of the.

Seattle, Washington, US

Led PR efforts for the nation’s largest community-owned grocer PCC Community Markets:-Drove preference for PCC in a highly competitive and saturated market by aligning the co-op’s community-driven mission with shopper behavior and preference for healthy and sustainable food.-Developed and refined PCC’s rebrand narrative through messaging focused on.

Chicago, IL, US

Directed PR efforts for Seattle office of global design firm Perkins+Will:-Kept Perkins+Will top-of-mind with target B2B audiences through an array of storytelling around transformational, sustainably minded high-profile projects like the Allen Institute, UW Life Sciences Building, UW School of Medicine, NorthEdge and 400 Westlake, a Living Building Pilot.

Seattle, WA, US

-Supported firm-wide operations for the leading local PR/PA agency through its ownership transition: pitched and won business to generate revenue for the firm, hired staff and consultants, mentored teams, led strategic planning and marketing efforts, presented professional development topics and grew the firm’s Built Environment + Sustainability Practice..

Seattle, WA, US

Provided PR, comms and marketing support for DiP, primarily for the Seattle Design Festival, the largest design festival in the region. Also supported fundraising efforts through industry donor cultivation.

Amsterdam, NL

• Served as the global firm’s interim PR Director during its ownership transition.
• Primary duties included media strategy and media relations, PR planning, press release writing, award submission development and event management.

Redmond, Washington, US

• Worked in a senior PR capacity to help launch Xbox’s entrance into the family space with “Kinect for Kids.”
• Collaborated with high-profile IP partners—Disney, Disney-Pixar, Sesame Street and NatGeo Wild—on the launch of first-of-its-kind Xbox family experiences.
• Worked with PR agency to develop and implement the FY12 Xbox Family PR strategic plan; managed rollout with multi-disciplinary internal teams.
• Oversaw PR programs for Blogher, Disney’s D23, and various consumer tech/gaming events.
• Part of the core team that developed and executed the global “Kinect for Kids” launch event in New York City.

Seattle, WA, US

• Communications lead for Seattle's largest public housing redevelopment effort, Yesler Terrace—one of only five HUD Choice Neighborhood grant recipients in the country.
• Worked closely with the Communications Director and external agency in the development of a strategic external and internal communications plan.
• Created and distributed new releases surrounding key project milestones, including the Environmental Impact Statement (EIS).
• Created presentations and other collateral for meetings with key project constituencies, including the Mayor and City Council and Citizen Review Committee.
• Developed message points and responses to key issues surrounding the redevelopment. Served as spokesperson when needed.
• Developed and maintained content for the Yesler Terrace webpage on SHA.com.

Seattle, WA, US

• Oversaw global PR activity for the 10 offices comprising NBBJ, one of the world’s largest architecture/design firms. Part of five-member management team for the 35-persons communications and marketing group.
• Developed message strategy—targeting design, business and trade audiences—for key building sectors including corporate, commercial, higher education, science, civic and urban planning—with a key focus on sustainability.
• Built a PR infrastructure from the ground-up—a first in the firm’s 65-year history—including hiring in-house staff, external consultants, freelance writers; created corporate procedures, processes, tools and brand.
• Instrumental to the development of various external communications projects including local, national and international media relations, various key award submissions, op eds, video interviews, website launch and book.
• Provided counsel on issues and crisis communication; worked with partnership, legal team and communication director to develop response strategy and related messaging.
• Developed and executed media relations campaigns in conjunction with client PR/communication departments around the world including the Bill & Melinda Gates Foundation, Vulcan Real Estate, Boeing and the Salk Institute.

New York, NY, US

• Account Supervisor for Edelman Seattle's consumer group, driving efforts and serving as point for clients such as Vulcan, Starbucks, REI, Brooks Sports and adidas. Managed six-member account team.
• Drove national media relations efforts and orchestrated media events surrounding the grand opening of the world's first Science Fiction Museum and Hall of Fame in Seattle.
• Planned and executed the Experience Music Project's grand opening campaign that generated more than one billion international, national and local media impressions; drove attendance to public events; and significantly.
• Developed award-winning consumer branding programs for Starbucks Coffee Company, including the retail-focused "Match Made Over Coffee" branding campaign and "Strawology" consumer lifestyle campaign and Microsoft.
• Via seasonal product launches and consumer awareness programs, work closely with the REI public affairs team to bring the West Coast specialty outdoor retailer to the attention, and preference, of the broad-reach.
• Executed public relations programs for companies such as adidas, Brooks Sports, London Fog and Pacific Market International, promoting new product launches, business milestones, advertising campaigns and/or marketing.

Bachelor Of Arts In Psychology, Bachelor Of Arts In Art History

Master Of Arts, Public Relations, School Of Journalism

Executive Education Workshop, Managing Climate Risks & Capturing New Business Opportunities