I led integrated multi-channel marketing campaigns and content strategies to support our growth objectives and eventual acquisition. (RDC was acquired by Moody's)

Digital content subject matter expert in corporate marketing managing internal and external digital projects; including content development, strategy and review for web and social. Collaborated with internal clients to ensure brand standards were met, that web content best practices were followed in support of business and content marketing goals. Served as content creator and strategist on the social media teams of multiple business units.

Marketing partner for the Northeast and Central sales regions, and the national alternative fuels team. Aligned national campaigns with regional needs and developed and implemented local programs that defined the benefits of Ryder’s fleet management and alternative fuels solutions to prospects and customers. Built collaborative relationships with internal business partners to better articulate the value of marketing in reaching revenue goals.