Laura R. Goddard Email & Phone Number

Franklin Township, Nj, Us

My role primarily consists of supporting members of the Weight Watcher community by emphasizing the importance of establishing healthy eating, exercise, and lifestyle habits.

Independent consultant offering a wide range of marketing, branding, and communications solutions to a diverse client base.♦ Significantly increased participation in state-sponsored meeting to educate local residents on flood prone zones.♦ Developed engaging Facebook content for an audiology firm in order to increase engagement among customers.♦ Achieved noticeable increase in brand awareness for an interior design consultancy by designing email newsletters.

Somerset, Nj

In this position, I served in a key leadership role for a company offering hearing aid options. This involved managing all event planning, marketing, direct mail/email marketing, content marketing, social media, and print/newspaper advertising for the business.♦ Spearheaded the development and implementation of a highly successful customer loyalty program for the company. ● Increased customer satisfaction by 9% in first 6 months, drove year-over-year growth, and supported 3% product price increase.♦ Contributed significantly to generating 43% of corporate revenue by effectively managing up to 200 events a month.♦ Successfully introduced segment marketing initiates by mining CRM databases.♦ Created reports to assist in analyzing key performance indicators and return-on-investment metrics.

I worked with the executive team to provide direction, oversee and execute marketing plans with the goal of expanding the brand's presence and generating high-value leads. This included website design, content development, and marketing collateral creation.♦ Partnered with the COO to plan, organize, and manage the launch of a new Caribbean-based medical school. ● Achieved 1300+% growth in new student enrollment (22 students to 300 students) following successful plan launch.♦ Assisted the CEO of a digital healthcare records start-up seek out venture capita funding for a healthcare portal. ● Performed market research to inform the development of a business plan and marketing strategy.♦ Contracted by the Association of Interior Design Professionals to improve membership growth and retention. ● Achieved 27% membership increase by redesigning the website and launching impactful email campaigns.

North Brunswick, Nj

High profile Director of Marketing who oversaw the B2C marketing directives for an international medical and veterinary university held by DeVry, Inc. Developed and managed strategy and branding initiatives across all media, including direct mail, email, web, print, video, public relations and trade shows. Managed 3 direct reports.·

Managed cross-organizational teams that devised and delivered cutting edge Internet-based process automation solutions that included a customer service extranet portal, knowledge management databases, automated email response systems, Internet-based virtual customer service agents (avatars), multimedia quick tours, and web-based tutorials. 5 direct reports.

District Manager recruited to administrate dissemination of corporate information by formulating and implementing content management strategies that support AT&T’s intranet sales, marketing portal and extranet customer portal. Supervised 6 direct reports and 18 contractors.

Promoted to improve sales forecasting by developing, delivering and maintaining a web-based sales force automation tool and metrics reporting structure

Increased revenue by selling and implementing complex data communication solutions to Fortune 1000 companies, with emphasis on Private Line, Frame Relay and ATM services

Ba

Ms, Reading Education

Courses Completed For Marketing Mba