Laura Herrera

Laura Herrera Email and Phone Number

Chief Marketing and Revenue Officer @ Museum of Science and Industry, Chicago
Chicago, IL, US
Laura Herrera's Location
Greater Chicago Area, United States, United States
Laura Herrera's Contact Details
About Laura Herrera

Laura Herrera is a Chief Marketing and Revenue Officer at Museum of Science and Industry, Chicago. She possess expertise in social media marketing, advertising, marketing, marketing communications, social media and 45 more skills. Colleagues describe her as "Over the past two years I have worked closely with Laura at the Chicago History Museum. Her marketing expertise and guidance have been critical in expanding brand awareness of the Museum. She excels at all projects she takes on, including a full website redesign, and the planning and execution of major marketing campaigns for the Museum’s exhibitions, programs and events. Laura’s amazing instincts make her a wonderful colleague and I am so grateful for the time we’ve had working together.", "I worked with Laura during her tenure at The Gettys Group, and I could not be more impressed with her abilities and professionalism; She seamlessly managed all of the brands under the Gettys Group umbrella, brought our social media to new heights, and fearlessly spearheaded new endeavors. Laura was always working to find new ways to expand Getty's reach, and improve every project she touched--no matter how tight the deadline. Laura was also great at making people feel heard, welcomed, and valued. She did this so well, it seemed effortless for her to be both an effective manager and mentor. She gave the same respect to our newest designers that she gave our leadership team, and I have always admired her kind nature and dedication to our work culture. I was fortunate to work with Laura during our time together at The Gettys Group, I know she will bring this same enthusiasm and drive to any position she is offered.", and "Laura is a bright and talented marketing professional with excellent writing skills, and dedicated to excellence in all aspects of her work. Laura approached every project with enthusiasm and creativity. She was a great help to our marketing efforts."

Laura Herrera's Current Company Details
Museum of Science and Industry, Chicago

Museum Of Science And Industry, Chicago

View
Chief Marketing and Revenue Officer
Chicago, IL, US
Website:
msichicago.org
Employees:
423
Laura Herrera Work Experience Details
  • Museum Of Science And Industry, Chicago
    Chief Marketing And Revenue Officer
    Museum Of Science And Industry, Chicago
    Chicago, Il, Us
  • Museum Of Science And Industry, Chicago
    Chief Marketing & Revenue Officer
    Museum Of Science And Industry, Chicago Jan 2024 - Present
    Chicago, Il, Us
  • Museum Of Contemporary Art Chicago
    Chief Marketing, Communications, And Content Officer
    Museum Of Contemporary Art Chicago Sep 2021 - Jan 2024
    Chicago, Illinois, Us
    Advances the museum’s values, mission, and efforts across all digital, interpretive, marketing, press, and publication platforms. Catalyzes the museum’s vision to spark meaningful engagement with art, artists, and ideas, provide forums for new perspectives, and build bridges between people and communities. Focuses on shaping a future MCA audience that reflects the ever-evolving cultural fabric of Chicago while maintaining the museum’s international reputation for featuring influential and emerging artists and defining its work through the lens of diversity, equity, and inclusion.Establishes and executes the MCA's marketing and communications strategy for the MCA. Providing leadership, direction and vision enabling connection audiences digitally and in-person before, during, and after a museum, program, or performance visit. Analyzes audience and industry data to build a path to understanding the museum’s core audience and identify prospective new audiences. Identifies potential barriers to reaching new audiences and mitigating accessibility and outreach roadblocks. Leads the development and execution of the holistic MCA digital strategy designed to engage visitors inside and outside of the museum space including, web, email, social media, online publications, and digital interpretation tools.Develops and manages internal communications strategies that supports increased communications, employee engagement, culture building, transparency, and flow of information.
  • Chicago History Museum
    Director Of Marketing & Communications
    Chicago History Museum Jan 2016 - Sep 2021
    Chicago, Illinois, Us
    Led strategic integrated communications, audience research and data analysis, digital strategy, and content development.Built and mentored an innovative team dedicated to driving the Museum to create authentic customer connections in both digital and physical environments. Spearheaded the redesign of the museum’s brand identity and website as well as new social media initiatives that increased museum admissions, web traffic, and sales profits.Created ‘Chicago History at Home’ social media and content series during the museum's COVID-19 shutdown which increased social media engagement by 83% and monthly website visitors by 35%. Creative efforts included the Chicago Hot Dog Fest and monthly ‘History Happy Hour’ programs which contributed to consistent attendance growth and increased audience participation. Overseeing an integrated brand strategy throughout the pandemic, the Chicago History Museum’s reopening in 2020 exceeded pre-pandemic general attendance numbers.
  • The Gettys Group
    Digital Marketing And Brand Manager
    The Gettys Group Sep 2012 - Feb 2015
    Chicago, Il, Us
    Oversaw global digital marketing and branding performance within a hospitality design firm specializing in interior design, development, branding and procurement. Held accountable for the development and implementation of strategies driving media/public relations, analytics, reporting, advertising, and communications. Accomplishments in this role included: Spearheaded the launch of the firm's brand design department and successfully led the branding process for several boutique lifestyle hotel and restaurant properties.Steered the successful redesign of the organizational website enhancing traffic by 22% and streamlining content. Stimulated a $500K annual increase in profits and 300% improved social media presence. Established an effective inbound marketing strategy and developed CRM marketing and sales components to increase sales database by 25%
  • Nsa Media
    Media Planner
    Nsa Media May 2009 - Oct 2011
    Lisle, Illinois, Us
    Executed effective and high-impact media strategies as well as the negotiations and procurement activities for a media buying and planning agency. Key Accomplishments: Augmented increased back to school sales by 13%. Key contributor to organizational growth overcoming challenges in the promotion of print advertising through the introduction of digital platforms. Strategically negotiated cost-effective make-goods on print-run errors on client behalf driving positive experiences across the client portfolio. Slashed planning time by six hours through the creation of scheduling software efficiencies.
  • Livetext, Inc.
    Marketing Coordinator
    Livetext, Inc. Dec 2007 - May 2009
    Developed and managed the company’s digital marketing strategy, maintaining client database in Salesforce and developing targeted marketing material – including producing graphics and writing copy – for a wide range of B2B and B2C clients, focused on web, print and email campaigns. • Established social media presence, increasing website referral traffic by 18%• Launched email marketing campaigns, increasing client list by 14%• Identified new trade show opportunities, delivering average of 10% new sales leads annually

Laura Herrera Skills

Social Media Marketing Advertising Marketing Marketing Communications Social Media Email Marketing Facebook Digital Marketing Marketing Strategy Microsoft Excel Photoshop Salesforce.com Fundraising Blogging Digital Strategy Public Relations Online Advertising Integrated Marketing Customer Service Indesign Copywriting Creative Direction Newsletters Press Releases Market Research Management Strategy Crm Leadership Microsoft Office Microsoft Word Illustrator Graphic Design Editing Online Marketing Public Speaking Mircosoft Powerpoint Microsoft Publisher Wordpress Html Google Analytics Mri Donorperfect B2b Event Planning Digital Media Media Planning Web Content Writing Twitter

Laura Herrera Education Details

  • Institute Of Design (Id)
    Institute Of Design (Id)
    Master Of Design Methods
  • Columbia College Chicago
    Columbia College Chicago
    Marketing Communications

Frequently Asked Questions about Laura Herrera

What company does Laura Herrera work for?

Laura Herrera works for Museum Of Science And Industry, Chicago

What is Laura Herrera's role at the current company?

Laura Herrera's current role is Chief Marketing and Revenue Officer.

What is Laura Herrera's email address?

Laura Herrera's email address is cu****@****ory.org

What schools did Laura Herrera attend?

Laura Herrera attended Institute Of Design (Id), Columbia College Chicago.

What are some of Laura Herrera's interests?

Laura Herrera has interest in Social Services, Civil Rights And Social Action, Education, Environment, Human Rights, Animal Welfare, Arts And Culture.

What skills is Laura Herrera known for?

Laura Herrera has skills like Social Media Marketing, Advertising, Marketing, Marketing Communications, Social Media, Email Marketing, Facebook, Digital Marketing, Marketing Strategy, Microsoft Excel, Photoshop, Salesforce.com.

Who are Laura Herrera's colleagues?

Laura Herrera's colleagues are John Boyce, Rachel Patterson, Josephine Clarke, Cristal Gonzales, Erica Hasselbach, Jack Caliendo, Paul Erickson.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.