I’m a result-oriented communication and marketing expert with 25 years experience. I love communication challenges and I try to do my best to create campaigns that make sense. I joined MY PR srl in 2000, when it was a startup, contributing to the growth of the agency in the Italian and International market. In MY PR I have been Partner, Director of the Brand Marketing Unit and CEO. After a long and successful experience I launched my own Consulting Company LR&CO in 2019.Particular areas of expertise include fashion, beauty, entertainment, luxury, corporate and security. Over the last 25 years I made a global and Pan European experience thanks to brands as Warner Bros., Crocs, Toms, Adidas, Ray-Ban, Damiani, Erno Laszlo. I have a specific expertise in crisis communication, digital pr, event management and coaching.I’m passionate around consumer technology and I have a deep understanding of the digital evolution scenario.I believe the "team" is always the winning factor because it is more than the sum of its parts. We need great teams at all levels, in business and in life.My personal interest towards coaching and human matters pushes me to help people to reach their goals both in life and in business.I love to communicating and I love writing: writing for work led me to write for passion and the novel “L’alba sulla tua ombra” was the result, my best achievement.Outside of work there is my work : - )Areas of expertise: Media relation & PR - Training - Events - Digital PRPublications: "L'alba sulla tua ombra" - Laura Rigodanza - 2014