Laura Machado

Laura Machado Email and Phone Number

Analista de SEO Sênior @ Claro Brasil
São Paulo, Brazil
Laura Machado's Location
São Paulo, Brazil, Brazil
Laura Machado's Contact Details

Laura Machado phone numbers

About Laura Machado

With over 7 years of experience in Digital Marketing, I currently work as a freelancer, applying my expertise in SEO and Content across various projects and deliverables such as landing page optimization, creating detailed reports, among others. At AMARO, I made significant contributions to organic traffic growth by implementing optimization strategies for e-commerce, blog and ASO.I am seeking opportunities to join successful projects with a collaborative approach and a focus on tangible results. Some of the tools I am familiar with include Google Analytics, Google Search Console, SEMRush, Moz, Screaming Frog and WordPress. Eager for knowledge, I am prepared for new challenges and to enhance online visibility and my clients' results.

Laura Machado's Current Company Details
Claro Brasil

Claro Brasil

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Analista de SEO Sênior
São Paulo, Brazil
Website:
claro.com.br
Employees:
39923
Laura Machado Work Experience Details
  • Claro Brasil
    Analista De Seo Sênior
    Claro Brasil
    São Paulo, Brazil
  • Freelance
    Freelancer
    Freelance May 2023 - Present
    As a freelance SEO and Content professional, I bring a unique blend of expertise and international experience to every project I collaborate on.That is because my freelance journey has not only allowed me to contribute effectively to the success of projects across various industries but it has also provided me with the opportunity to live in New Zealand for a few months and immerse myself in a different culture while studying English. Demonstrating my commitment to excellence, I… Show more As a freelance SEO and Content professional, I bring a unique blend of expertise and international experience to every project I collaborate on.That is because my freelance journey has not only allowed me to contribute effectively to the success of projects across various industries but it has also provided me with the opportunity to live in New Zealand for a few months and immerse myself in a different culture while studying English. Demonstrating my commitment to excellence, I undertook the IELTS test and achieved an impressive score of 8 out of 9, highlighting my proficiency in the English language.Having worked on numerous SEO and Content projects, I possess a deep understanding of digital marketing strategies and I'm eager to contribute with my skills and experiences to deliver exceptional results for your next SEO endeavor. Show less
  • Cortex
    Content Marketing Analyst
    Cortex Jun 2024 - Nov 2024
    São Paulo, Brasil
  • Amaro
    Senior Seo Analyst
    Amaro Nov 2021 - Mar 2023
    São Paulo, Brazil
    AMARO is an omnichannel fashion company. As a senior SEO analyst, I was able to be involved in the entire process, from planning to supervising execution, including technical SEO, On-Page SEO and ASO. Here are some of my main responsabilites:
  • Iprospect
    Senior Seo Analyst
    Iprospect Apr 2021 - Nov 2021
    São Paulo, Brazil
    iProspect is a global, award-winning marketing agency. As a senior SEO analyst, I was able to contribute to the development of organic visibility strategies for brands such as Nivea and Viasat.On a daily basis, my activities involved:• Keyword research;• Optimization of titles and meta descriptions;• Structured data markup;• Technical SEO audit and roadmap definition;• Metrics analysis using Google Analytics and Google Search Console;• Development of reports… Show more iProspect is a global, award-winning marketing agency. As a senior SEO analyst, I was able to contribute to the development of organic visibility strategies for brands such as Nivea and Viasat.On a daily basis, my activities involved:• Keyword research;• Optimization of titles and meta descriptions;• Structured data markup;• Technical SEO audit and roadmap definition;• Metrics analysis using Google Analytics and Google Search Console;• Development of reports in Portuguese and English;• Monthly results meetings in Portuguese and English;• Editorial calendar planning.To perform these and other activities effectively, I used tools such as Google Analytics, Google Search Console, SEMRush, and Screaming Frog. Show less
  • Zoly
    Seo Analyst
    Zoly Oct 2019 - Apr 2021
    São Paulo, Brazil
    Zoly is an agency specialized in digital acquisition and sales. As a SEO analyst, I had the opportunity to work with clients such as C&A, Sephora, Minuto Seguros, Veloe, among others.Some of my responsibilities included:• Planning and defining blog calendars;• Writing and optimizating blog content;• Content optimization for product and category pages;• Blog post review and editing;• Link building;• Performance analysis and report production;•… Show more Zoly is an agency specialized in digital acquisition and sales. As a SEO analyst, I had the opportunity to work with clients such as C&A, Sephora, Minuto Seguros, Veloe, among others.Some of my responsibilities included:• Planning and defining blog calendars;• Writing and optimizating blog content;• Content optimization for product and category pages;• Blog post review and editing;• Link building;• Performance analysis and report production;• Participation in proposals for prospects;• Creation of keyword studies;• Development of documents for technical optimizations;• Website audits and roadmap definition.Tools used: WordPress, SEMrush, Moz, Screaming Frog, Google Analytics, Google Search Console. Show less
  • Diwe
    Content & Seo Analyst
    Diwe Feb 2019 - Aug 2019
    São Paulo, Brazil
    DIWE is a Brazilian marketing, technology and innovation holding. As a SEO and content analyst, my role was focused on SEO and content strategies and planning for Inbound Marketing projects. Some of the activities performed were:• Keyword research using SEMrush;• Editorial calendar planning with blog posts and rich materials;• Building personas and buying journeys;• Collaborating in new optimization proposals for clients;• Participation in setting goals for the… Show more DIWE is a Brazilian marketing, technology and innovation holding. As a SEO and content analyst, my role was focused on SEO and content strategies and planning for Inbound Marketing projects. Some of the activities performed were:• Keyword research using SEMrush;• Editorial calendar planning with blog posts and rich materials;• Building personas and buying journeys;• Collaborating in new optimization proposals for clients;• Participation in setting goals for the area;• KPI monitoring and analysis;• Contributing to team and partner management;• Blog post and rich material review;• Content optimization.Clients: Terra Empresas, Weber quartzolit, Brasilit, Placo, Isover, SuporTI, Catho Empresas, CTE, among others. Show less
  • Viva Decora
    Content Analyst
    Viva Decora Jan 2019 - Feb 2019
    São Paulo, Brazil
    Viva Decora is a platform for content, inspiration, services, and community related to architecture, design and decoration. As a junior content analyst and later, after a promotion, in a more senior role, I worked on content production and also on some strategy and analysis activities.The main activities performed were:• SEO writing;• SEO text optimization;• Keyword research;• Assistance in content planning;• KPI monitoring;• Monthly results… Show more Viva Decora is a platform for content, inspiration, services, and community related to architecture, design and decoration. As a junior content analyst and later, after a promotion, in a more senior role, I worked on content production and also on some strategy and analysis activities.The main activities performed were:• SEO writing;• SEO text optimization;• Keyword research;• Assistance in content planning;• KPI monitoring;• Monthly results presentation;• Internal link building;• Topic research for Pinterest and YouTube. Show less
  • Viva Decora
    Junior Content Analyst
    Viva Decora Dec 2017 - Dec 2018
    São Paulo, Brazil
  • Agência Mestre
    Junior Content Analyst
    Agência Mestre Feb 2017 - Dec 2017
    São Paulo, Brazil
    Agência Mestre is a a leading digital marketing agency specializing in SEO and Inbound Marketing. As a junior content analyst, I was able to collaborate on SEO and Inbound Marketing projects for clients such as Netshoes, Saraiva, Oi, Deca, Barba de Respeito, Giuliana Flores, among others.Some of my main activities were:• Blog post writing;• Ebook writing;• Content optimization;• Writing for product and category page descriptions;• Text review and editing;•… Show more Agência Mestre is a a leading digital marketing agency specializing in SEO and Inbound Marketing. As a junior content analyst, I was able to collaborate on SEO and Inbound Marketing projects for clients such as Netshoes, Saraiva, Oi, Deca, Barba de Respeito, Giuliana Flores, among others.Some of my main activities were:• Blog post writing;• Ebook writing;• Content optimization;• Writing for product and category page descriptions;• Text review and editing;• Scheduling and publishing texts using WordPress;• Meetings with the team and clients. Show less
  • Katon Agência Digital
    Content Writer/Social Media Manager
    Katon Agência Digital Feb 2016 - Feb 2017
    Goiânia, Brazil
    Katon was a digital marketing agency focused on high-impact solutions through communication and technology. In my role as a writer and social media manager, I was responsible for planning and managing of all social media accounts for the agency's clientele.Some of the main activities performed were:• Monthly strategies and campaign planning for social media platforms;• Writing for social media posts, blog posts and e-mail marketing;• Social media management;• Monthly… Show more Katon was a digital marketing agency focused on high-impact solutions through communication and technology. In my role as a writer and social media manager, I was responsible for planning and managing of all social media accounts for the agency's clientele.Some of the main activities performed were:• Monthly strategies and campaign planning for social media platforms;• Writing for social media posts, blog posts and e-mail marketing;• Social media management;• Monthly reports for social media monitoring.The agency's clients were from various sectors, such as restaurants (Dororó), construction companies (Viga Engenharia and Loft Construtora), construction materials stores (Viga Materiais para Construção), nutrition and supplementation stores (Via Nut), radio and TV stations (Fonte FM and Fonte TV), among others. Show less

Laura Machado Skills

Social Media Jornalismo Jornalismo Online Sony Vegas Indesign Microsoft Office Microsoft Powerpoint Marketing Social Marketing Digital Adobe Photoshop Inbound Marketing

Laura Machado Education Details

Frequently Asked Questions about Laura Machado

What company does Laura Machado work for?

Laura Machado works for Claro Brasil

What is Laura Machado's role at the current company?

Laura Machado's current role is Analista de SEO Sênior.

What is Laura Machado's direct phone number?

Laura Machado's direct phone number is +55 62 98229*****

What schools did Laura Machado attend?

Laura Machado attended Universidade Federal De Goiás.

What are some of Laura Machado's interests?

Laura Machado has interest in Children.

What skills is Laura Machado known for?

Laura Machado has skills like Social Media, Jornalismo, Jornalismo Online, Sony Vegas, Indesign, Microsoft Office, Microsoft Powerpoint, Marketing Social, Marketing Digital, Adobe Photoshop, Inbound Marketing.

Who are Laura Machado's colleagues?

Laura Machado's colleagues are Ronan Rodrigues Silva, Hitalo Vieira, Luciano Duarte, Gracielle Borges, Fernanda Demetrio, Rafael Netto, Istevam Vaz Fernandes.

Not the Laura Machado you were looking for?

  • Laura Machado 🛳️ ✈️

    Analista De Comércio Exterior | Import & Export I Logística Internacional | Customer Service | International Relations I Foreign Trade
    Brazil
  • Laura Machado

    Reporter At The Nd Mais Portal | Postgraduate In Investigative Journalism | Multimedia Journalist
    Florianópolis, Sc
  • Laura Machado

    Student At Puc-Sp | Pontifícia Universidade Católica De São Paulo
    São Paulo, Sp
  • Laura Machado

    Governança | Sistema De Gestão Integrado | Estruturação De Negócios | Pmo | Processos E Padronização
    Piracicaba, Sp
    3
    gmail.com, nimbi.com.br, raizen.com

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