Laura Machado Email & Phone Number

São Paulo, Brazil

As a freelance SEO and Content professional, I bring a unique blend of expertise and international experience to every project I collaborate on.That is because my freelance journey has not only allowed me to contribute effectively to the success of projects across various industries but it has also provided me with the opportunity to live in New Zealand for a few months and immerse myself in a different culture while studying English. Demonstrating my commitment to excellence, I… Show more As a freelance SEO and Content professional, I bring a unique blend of expertise and international experience to every project I collaborate on.That is because my freelance journey has not only allowed me to contribute effectively to the success of projects across various industries but it has also provided me with the opportunity to live in New Zealand for a few months and immerse myself in a different culture while studying English. Demonstrating my commitment to excellence, I undertook the IELTS test and achieved an impressive score of 8 out of 9, highlighting my proficiency in the English language.Having worked on numerous SEO and Content projects, I possess a deep understanding of digital marketing strategies and I'm eager to contribute with my skills and experiences to deliver exceptional results for your next SEO endeavor. Show less

São Paulo, Brasil

São Paulo, Brazil

AMARO is an omnichannel fashion company. As a senior SEO analyst, I was able to be involved in the entire process, from planning to supervising execution, including technical SEO, On-Page SEO and ASO. Here are some of my main responsabilites:

São Paulo, Brazil

iProspect is a global, award-winning marketing agency. As a senior SEO analyst, I was able to contribute to the development of organic visibility strategies for brands such as Nivea and Viasat.On a daily basis, my activities involved:• Keyword research;• Optimization of titles and meta descriptions;• Structured data markup;• Technical SEO audit and roadmap definition;• Metrics analysis using Google Analytics and Google Search Console;• Development of reports… Show more iProspect is a global, award-winning marketing agency. As a senior SEO analyst, I was able to contribute to the development of organic visibility strategies for brands such as Nivea and Viasat.On a daily basis, my activities involved:• Keyword research;• Optimization of titles and meta descriptions;• Structured data markup;• Technical SEO audit and roadmap definition;• Metrics analysis using Google Analytics and Google Search Console;• Development of reports in Portuguese and English;• Monthly results meetings in Portuguese and English;• Editorial calendar planning.To perform these and other activities effectively, I used tools such as Google Analytics, Google Search Console, SEMRush, and Screaming Frog. Show less

São Paulo, Brazil

Zoly is an agency specialized in digital acquisition and sales. As a SEO analyst, I had the opportunity to work with clients such as C&A, Sephora, Minuto Seguros, Veloe, among others.Some of my responsibilities included:• Planning and defining blog calendars;• Writing and optimizating blog content;• Content optimization for product and category pages;• Blog post review and editing;• Link building;• Performance analysis and report production;•… Show more Zoly is an agency specialized in digital acquisition and sales. As a SEO analyst, I had the opportunity to work with clients such as C&A, Sephora, Minuto Seguros, Veloe, among others.Some of my responsibilities included:• Planning and defining blog calendars;• Writing and optimizating blog content;• Content optimization for product and category pages;• Blog post review and editing;• Link building;• Performance analysis and report production;• Participation in proposals for prospects;• Creation of keyword studies;• Development of documents for technical optimizations;• Website audits and roadmap definition.Tools used: WordPress, SEMrush, Moz, Screaming Frog, Google Analytics, Google Search Console. Show less

São Paulo, Brazil

DIWE is a Brazilian marketing, technology and innovation holding. As a SEO and content analyst, my role was focused on SEO and content strategies and planning for Inbound Marketing projects. Some of the activities performed were:• Keyword research using SEMrush;• Editorial calendar planning with blog posts and rich materials;• Building personas and buying journeys;• Collaborating in new optimization proposals for clients;• Participation in setting goals for the… Show more DIWE is a Brazilian marketing, technology and innovation holding. As a SEO and content analyst, my role was focused on SEO and content strategies and planning for Inbound Marketing projects. Some of the activities performed were:• Keyword research using SEMrush;• Editorial calendar planning with blog posts and rich materials;• Building personas and buying journeys;• Collaborating in new optimization proposals for clients;• Participation in setting goals for the area;• KPI monitoring and analysis;• Contributing to team and partner management;• Blog post and rich material review;• Content optimization.Clients: Terra Empresas, Weber quartzolit, Brasilit, Placo, Isover, SuporTI, Catho Empresas, CTE, among others. Show less

São Paulo, Brazil

Viva Decora is a platform for content, inspiration, services, and community related to architecture, design and decoration. As a junior content analyst and later, after a promotion, in a more senior role, I worked on content production and also on some strategy and analysis activities.The main activities performed were:• SEO writing;• SEO text optimization;• Keyword research;• Assistance in content planning;• KPI monitoring;• Monthly results… Show more Viva Decora is a platform for content, inspiration, services, and community related to architecture, design and decoration. As a junior content analyst and later, after a promotion, in a more senior role, I worked on content production and also on some strategy and analysis activities.The main activities performed were:• SEO writing;• SEO text optimization;• Keyword research;• Assistance in content planning;• KPI monitoring;• Monthly results presentation;• Internal link building;• Topic research for Pinterest and YouTube. Show less

São Paulo, Brazil

São Paulo, Brazil

Agência Mestre is a a leading digital marketing agency specializing in SEO and Inbound Marketing. As a junior content analyst, I was able to collaborate on SEO and Inbound Marketing projects for clients such as Netshoes, Saraiva, Oi, Deca, Barba de Respeito, Giuliana Flores, among others.Some of my main activities were:• Blog post writing;• Ebook writing;• Content optimization;• Writing for product and category page descriptions;• Text review and editing;•… Show more Agência Mestre is a a leading digital marketing agency specializing in SEO and Inbound Marketing. As a junior content analyst, I was able to collaborate on SEO and Inbound Marketing projects for clients such as Netshoes, Saraiva, Oi, Deca, Barba de Respeito, Giuliana Flores, among others.Some of my main activities were:• Blog post writing;• Ebook writing;• Content optimization;• Writing for product and category page descriptions;• Text review and editing;• Scheduling and publishing texts using WordPress;• Meetings with the team and clients. Show less

Goiânia, Brazil

Katon was a digital marketing agency focused on high-impact solutions through communication and technology. In my role as a writer and social media manager, I was responsible for planning and managing of all social media accounts for the agency's clientele.Some of the main activities performed were:• Monthly strategies and campaign planning for social media platforms;• Writing for social media posts, blog posts and e-mail marketing;• Social media management;• Monthly… Show more Katon was a digital marketing agency focused on high-impact solutions through communication and technology. In my role as a writer and social media manager, I was responsible for planning and managing of all social media accounts for the agency's clientele.Some of the main activities performed were:• Monthly strategies and campaign planning for social media platforms;• Writing for social media posts, blog posts and e-mail marketing;• Social media management;• Monthly reports for social media monitoring.The agency's clients were from various sectors, such as restaurants (Dororó), construction companies (Viga Engenharia and Loft Construtora), construction materials stores (Viga Materiais para Construção), nutrition and supplementation stores (Via Nut), radio and TV stations (Fonte FM and Fonte TV), among others. Show less