Laura Morrison Email & Phone Number

Denver, Co, Us

Denver, Colorado, United States

Denver, Colorado, United States

Greater Los Angeles Area

• Developed and implemented quarterly revenue forecasts and business strategy for Ad.net's Video, Mobile, and Display department.• Managed Media Operations/Business Development team to achieve and surpass revenue goals.• Identified, executed, and scaled strategic partnerships with video, mobile, and display DSPs, SSPs, and exchanges.• Utilized content publishing expertise to creatively scale business with new and existing partners.

Greater Los Angeles Area

Subsidiary of Ad.net encompassing all O&O digital properties.• Created, launched, and scaled a network of 9 vertical O&O web properties, generating $6.65m / yearin top line revenue.• Hired, trained, and led a team of Web Developers, Content Authors, and AdOps Managers.• Oversaw P&L for all O&O properties - Exceeded quarterly forecasts by 10%-15% while keeping teamlean and maintaining profit margin of 30+%• Identified, negotiated, and onboarded 20+ strategic display… Show more Subsidiary of Ad.net encompassing all O&O digital properties.• Created, launched, and scaled a network of 9 vertical O&O web properties, generating $6.65m / yearin top line revenue.• Hired, trained, and led a team of Web Developers, Content Authors, and AdOps Managers.• Oversaw P&L for all O&O properties - Exceeded quarterly forecasts by 10%-15% while keeping teamlean and maintaining profit margin of 30+%• Identified, negotiated, and onboarded 20+ strategic display, video, native, and incremental demandpartnerships.• Identified, negotiated, and onboarded key 3rd party technology partners including ad servers, CDNpartners, CMSs, traffic quality monitors, and video players/schedulers.• Identified and executed strategic media buys, managing annual ad spend over $2 million to growaudience. Show less

West Hollywood, Ca

• Managed advertising campaigns and budgets to meet and exceed ROI goals• Optimized direct display marketing campaigns on CPA, CPC, CPM and CPL models• Optimized campaigns using all forms of online lead generation programs, including: PPC, e-mail, display, video, and other online media opportunities

Greater Los Angeles Area

• Directly managed display and video Ad Operations and Yield Optimization for 40+ AOR direct publisher relationships.• Collaborated with 50+ direct-sold advertisers to understand KPIs, strategize and launch effective branding and performance campaigns.• Hired and supervised a team of graphic designers & media professionals; ensured development and production• Tested, Q/A’d all incoming and outgoing creative to ensure quality and 100% adherence to spec.

Marina Del Rey, California

• Created and iterated company websites, logos, corporate identity collateral• Managed and tracked media activity, created and edited press material, web copy and collateral, made ad space recommendations, & implemented social media outlets• Assisted in planning, marketing, and coordination of fundraisers, gala events, and conferences for corporate, private, and non-profit clients

B.A., English

Bachelor Of Arts Degree, English & Professional Writing

Activities and Societies: Equestrian Polo

Education record

Education record