Who is Laura Fernanda Rodriguez? Overview
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Quick answer
Laura Fernanda Rodriguez is listed as Marketing Manager Colombia at Lattafa, based in Bogota, D.C., Colombia. AeroLeads shows a matched LinkedIn profile for Laura Fernanda Rodriguez.
Laura Fernanda Rodriguez previously worked as Digital Trade Marketing at Organización Corona and Marketing Manager South America, Central America and the Caribbean at Mcgraw Hill. Laura Fernanda Rodriguez holds Master Digital Marketing from Eude Business School.
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Lattafa
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Profile bio
About Laura Fernanda Rodriguez
Digital marketing leader with 9 years of experience in: e-commerce, social media, online positioning, SEO-SEM, online advertising and commercial marketing strategies.I have a Master in Administration (MBA) a Master in Digital Marketing and I am a professional in Social Communication, Bilingual B2 (English - Spanish).I have developed my knowledge in marketing, communications and digital marketing.I have extensive experience in companies from different sectors, multinationals and startups, in the development and growth of products, using data management, insights and digital strategies; I lead and monitor projects, brand management and sales strategies, achieving the commercial and brand objectives of organizations.My strengths are focused on digital marketing, performance, growth, inbound marketing and corporate innovation. I am innovative and lead teams with enthusiasm and positive energy.
Listed skills include Community Development, Strategic Communications, Social Media Communications, Creative Writing, and 33 others.
Current workplace
Laura Fernanda Rodriguez's current company
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9 roles
Laura Fernanda Rodriguez work experience
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Digital Trade Marketing
Current-Responsable de los marketplaces: Falabella, Mercado Libre, Linio.-Líder del desarrollo y crecimiento en ventas del portafolio de Corona en los canales digitales de detallistas, constructores, mayoristas.-Responsable y estratega de la implementación de campañas digitales transversales como lanzamientos, aniversarios y ferias.-Encargada de la Academia.
Aug 2023 - Present
Marketing Manager South America, Central America And The Caribbean
- Funciones: Responsable de todo el marketing de surámerica y su e-commerce.
- Desarrollo y ejecución de estrategias de marketing para apoyar al equipo comercial de LATAM.
- Marketing perfomance y B2B.
- Líder de un equipo altamente calificado en planificación, presupuesto, enfoque en el cliente, ejecución de programas y campañas, adquisición y crecimiento de talento.
- Apoyo a la estrategia, el crecimiento y los procesos de la organización.
- Implementación de estrategias digitales.
Jul 2022 - Jul 2023
Marketing Manager
Jun 2022 - Jul 2022
Marketing Digital Coordinator
- Funciones y logros:
- Coordiné las estrategias digitales de la organización en Colombia y Sur América.
- Definí las estrategias de comunicaciones digitales en los medios.
- Creé y monitoreé los planes de contenido para la divulgación en diferentes medio digitales.
- Redacté artículos que son publicados en diferentes medios nacionales e internacionales.
- Desarollé estrategias digitales para el e-commerce que lograron el incremento de las ventas online.
Sep 2020 - Jun 2022
Marketing Leader
- Funciones y logros:
- Creé y realicé estrategias de marketing digital para la organización.
- Administré el presupuesto de comunicación y mercadeo.
- Coordiné y definí el contenido de las publicaciones y pautas en los medios regionales y nacionales.
- Garanticé el uso adecuado de la imagen corporativa como estrategia de comunicación y mercadeo.
- Coordiné la realización de eventos.
Dec 2019 - Sep 2020
Communications Analyst
- Funciones y logros:
- Líder de la comunicación de la organización a nivel nacional.
- Responsable de las estrategias de comunicación corporativa.
Dec 2016 - Dec 2019
Community Manager
- Dirigí y fortalecí el entorno digital de la organización, basado en estrategias de comunicación, mercadeo y ventas.
- Lideré cuentas en el ámbito de las campañas PPC/SEM, con especial énfasis en todo las composiciones y optimizaciones de google Adwords.
- Encargada del Email Marketing.
Aug 2016 - Jan 2017
Marketing Intern
Aug 2015 - Feb 2016
5 education records
Laura Fernanda Rodriguez education
Master Digital Marketing
Mba - Master Of Business Administration
Relaciones Públicas, Public Relations, Advertising, And Applied Communication
Social Communication
Comunicadora Social, Comunicación Organizacional, General
FAQ
Frequently asked questions about Laura Fernanda Rodriguez
Quick answers generated from the profile data available on this page.
What company does Laura Fernanda Rodriguez work for?
Laura Fernanda Rodriguez works for Lattafa.
What is Laura Fernanda Rodriguez's role at Lattafa?
Laura Fernanda Rodriguez is listed as Marketing Manager Colombia at Lattafa.
Where is Laura Fernanda Rodriguez based?
Laura Fernanda Rodriguez is based in Bogota, D.C., Colombia while working with Lattafa.
What companies has Laura Fernanda Rodriguez worked for?
Laura Fernanda Rodriguez has worked for Lattafa, Organización Corona, Mcgraw Hill, Darnel Group, and Clip Centro Logístico Industrial Del Pacifico.
How can I contact Laura Fernanda Rodriguez?
You can use AeroLeads to view verified contact signals for Laura Fernanda Rodriguez at Lattafa, including work email, phone, and LinkedIn data when available.
What schools did Laura Fernanda Rodriguez attend?
Laura Fernanda Rodriguez holds Master Digital Marketing from Eude Business School.
What skills is Laura Fernanda Rodriguez known for?
Laura Fernanda Rodriguez is listed with skills including Community Development, Strategic Communications, Social Media Communications, Creative Writing, Digital Journalism, Microsoft Powerpoint, Microsoft Excel, and Escritura Creativa.
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