Laura Roehl Email & Phone Number

Saint Paul, Mn, Us

Wayzata, Minnesota, Us

Hope Chest was founded under the idea that no one should go through cancer alone. The organization has distributed over $2.5 million in emergency assistance grants to over 5,700 breast cancer patients since the founding of Hope Chest in 2001. Patients throughout Minnesota receive assistance for groceries, car repairs, childcare, house repairs, financial dollars, and more to help lighten the burden of medical expenses. As Director of Development & Partnerships is responsible for the areas of marketing, sponsorships, company partnerships which generate revenue and exposure for the Foundation. DONOR DEVELOPMENTCultivate donor relationships, secure financial support from individuals and family foundations. Manages annual giving campaigns. SPONSORSHIPS Maintains and attracts sponsors for the events and programs. Secures the yearly investment packages with active sponsors - meeting with organizations and outlining the investment opportunities. Analyze participation and annual monetary contributions to determine next steps. MARKETINGWorks with the marketing and event managers with the goal to significantly broaden the donor base for overall visibility of the programs. Develops and sustains a network of broad local support through networking, attending events, and building relationships with organization and individuals who can support the work of Hope Chest.

The Dakota County Regional Chamber of Commerce, with nearly 500 members, is the influential regional voice that champions promotion and improvement of the business environment, cultivating vibrant regional and local communities. The Chamber serves the cities of Eagan, Empire, Farmington, Lilydale, Mendota, Mendota Heights, Rosemount, Sunfish Lake, and West St. Paul, along with Castle Rock, Eureka, and Hampton Townships. As Vice President Partnerships & Growth, I am responsible for marketing the Chamber, obtaining and retention of membership, partnerships, and securing sponsorships. Direct the development and implementation of sales, marketing, and communication strategies to meet and support the business plan. Review/create content to be used in promotional materials, enhancement of the website, partnership packages, program flyers, sponsorship booklet, and other communication efforts. Contributes content topics for the newsletters, video production, and social media efforts. Executes the brand’s image, personality, and voice to build relevance, by maintaining the reputation of the company and its stakeholders. Develops new business relationships to increase membership and engagement. Retains membership through interaction and business building efforts. Responsible for maintaining and attracting sponsors for the events, programs, and foundation initiatives. Facilitate programs including the Chamber’s Ambassadors, sub-committees, and regional partner programs. Develop business strategies with the Chamber President.

London, Gb

OVERVIEWExecutive-level marketing and member engagement professional with documented achievements in various industries. Strategic leader committed to providing effective programs and results, utilizing my in-depth experiences to enhance a company’s business plans. Business Accomplishments: - Managed budgets exceeding $6.2M annually. - Led national and local marketing campaigns resulting in increased attendance and market awareness for 28 children entertainment/family arcades in 12 states. - Developed expansion and market penetration plans for 8 new markets nationwide. - Build an event department for 2 casinos producing 40+ large-audience events, concerts, and promotions attracting over 300,000 guests and generating $47M in annual sales. - Created the assortment and distribution plans as retail buyer for 525 stores nationwide. - Led marketing strategies for 28 national entertainment centers in conjunction with casino partners. - Executed sales initiatives to gain and retain 700+ members. KEY AREAS OF WORKBuilding Relationships / Member EngagementBrand Marketing and Business Management Communication Entrepreneurial Minded Budget ManagementAnalysis and Evaluation Training and Staff Development

Minneapolis, Mn, Us

ORGANIZATIONThe Minneapolis Regional Chamber (merged with the TwinWest Chamber) is a regional chamber with 14 metro cities in its footprint. There are 2,000+ members ranging from entrepreneurs, small businesses, to large corporate contributors. This position is a member of the leadership team reporting directly to the Executive Vice President; overseeing two divisions o the chamber: the Events & Programming division and the Membership division. Principal AccountabilitiesDirect the development and implementation of membership, events, and programming strategies to meet and support the business plan. Develop strong relations with business members to create successful and profitable programs related to membership and sponsorship opportunities.Participate on the Leadership Team to build functional excellence across the chamber organization and support the business goals. Be an active member of smaller chamber teams, including the Communications Team, Program/Events Team, Membership Team, and Public Policy/Advocacy Team.Provide guidance, motivation, and timely communication to members of the team, giving them the necessary tools to be successful. Collaboratively work with the Chamber team to sell annual sponsorships and review annual dues with selected business members. Responsible for ensuring the execution of the annual budget, building timelines and accountability measures, while working with the Executive VP on adjustments and reforecasting assumptions.Effectively work with the Communications Team to provide timely event/program information, member news and programming, etc. for communication vehicles used to interact with the members; including the weekly e-newsletter, social media, within the website, and member e-blasts.

The TwinWest Chamber of Commerce is an advocate for business, a voice in government, and they strive to improve communities. TwinWest’s members represent a variety of businesses and industries (650 businesses and 3,000 business leaders), ranging from national and internationally renowned corporations and manufacturers, to home-based businesses and companies involved in the service and professional sectors.June 1, 2019 - September 14, 2020VP of Marketing & Member Engagement Principal responsibilities include:♦ Oversee the Director of Events and Programs♦ Oversee the Director of Member Relations ♦ Lead the Communications Strategy Committee: meeting with five outside companies regarding image, messaging and video production♦ Secure sponsorship contributions for events and programs ♦ Member Engagement: - Build lasting relationships with members; support members' efforts and events; conduct retention meetings- Ambassadors program - facilitate the meetings and organize the Chamber Mentors, Pop-Ins, sub-committees, and purposeful networking events - Result Drivers and Executive Sounding Board groups - manage new additions and overview of the programs- Chamber 101 orientation meeting - oversee the monthly program- Young Professionals group - creating a new expanded program- Attend professional networking groups in the metro area♦ Network and cultivate new members for the Chamber♦ As part of the Executive Team, partner with the President, Director of Public Policy, and VP of Talent & Workforce to build functional excellence across the chamber organization and support the business goalsJanuary 2018 - May 2019As Director of Member Relations plans and executes programs, practices and strategies to promote membership growth and increase membership retention levels.

Multi-Channel Marketing, Program Development, Business RelationshipsExecutive with documented achievements in marketing, communications, sales, training/employee engagement, leadership, and business relationships. Strategic leader committed to providing effective programs and results, utilizing my in-depth experiences to enhance a company’s business growth. Extensive experience in children/family entertainment, retail, events/promotions, and consumer-based industries.- Medical Sourcer in Customer Service Division for Wright Medical Group (contract position) - Source medical needs to cover surgeries. - Obtained Mini MBA Marketing from University of St. Thomas - October 2017- Temp positions at companies: Health Care Compliance Association (HCCA), Capstone Publishing, Holiday Companies, L&L Management, and PsyBar

GTRE Commercial offers commercial appraisals, tax abatement, eminent domain, partial interest ownership, expert witness testimony, litigation support, feasibility studies, and real estate value consulting, concentrating in the upper Midwest. ♦ Marketing - oversaw the marketing efforts including communication methods, website and LinkedIn updates, development of marketing materials. ♦ Developed apartment rent studies for three major regions in MN - calling apartment managers, gathering the info, creating Excel spreadsheets, final product a newsletter of final conclusions. ♦ Sales | Business Development - cultivated relationships with bankers, lenders, lawyers, and county entities to get the appraisers on the Approved Appraiser Lists. Met with potential clients, conducted follow-up correspondence, and attended community events to sell GTRE. Worked with WebAppraise, Act!, and CoStar real estate business systems. ♦ Operations - Collaborated with the principals to identify partnerships for the company. Managed Quickbooks and the company bank functions.

Contracts, Consulting Services, and Professional Development: ♦ Marketing Manager - Wilsons Leather (AM Retail Group) - prepared a holiday presentation ♦ Marketing Consultant for Aliqon and Kitchen Reflections - provided input related to strategy, website presence, logo design, marketing materials, display techniques, and media/marketing presentations. Marketing projects for LGI. ♦ Temp positions at Capstone, Holiday Companies, L&L Management, Wilderson & Hegna, LGI♦ Professional Development: Mini MBA Business Program through the University of St. Thomas. Our team was winner of the Leadership Team Member and Z-Class Business Simulation. Microsoft® Project for Program and Project Managers – University of St. Thomas.♦ Courses: Gained additional knowledge by attending a full-day LinkedIn class and community education LinkedIn class, a Power Point class at the Science Museum education division, and StrengthsFinder sessions.

Plymouth, Mn, Us

Led the marketing and brand identity programs for Kids Quest (nation's largest children's entertainment centers) and Cyber Quest (non-violent arcades) located in 12 states with 28 locations. ♦ Promoted from Director of Marketing to VP of Marketing.♦ Managing the Brand - Led strategic branding efforts to deliver a consistent visual identity and company-branded language for 28 properties. Integrated marketing efforts with the casino partners. ♦ Content is Key - Provided copy content and creative direction for the digital marketing, social media, email blast campaigns, newsletters, and print materials. Guided video production used for company presentations, on YouTube, Facebook, and Twitter. Revitalized the website to refresh the look and make it more interactive.♦ New Markets - Developed marketing strategies to create broader brand awareness to drive traffic, loyalty, and retention in 8 new markets. This included developed of marketing initiatives from 8 centers to 28 centers over a 13 year period. Created materials targeted to the Asian and Latino markets.♦ Knowing the Customer - Developed in-depth reports from the database related to the 450,000+ customer accounts to determine effectiveness. Analyzed dashboard results to identify growth strategies, customer segmentation, and new customer acquisition.♦ Business Relationships - Built long-standing relationships with 28 partner executives, initiating positive dialog and open exchange of ideas to enhance business. ♦ Team Success - Guided the retail team to accomplish department goals of $325,000 sales per year.

Saint Paul, Mn, Us

Oversaw the marketing initiatives for membership, promotions, and group sales. Collaborated with the Development Division to ensure sponsorship benefits were executed through promotions and radio support. Responsible for the leadership and management of five direct report employees. Managed the budget for the 3 divisions. Directed the promotional efforts that affected 22K retaining and acquiring members.

Visualized and orchestrated the delivery of events, promotions, concerts, and club incentives for two new casino resorts to thousands of guests and patrons. ♦ Promoted from Director of Events with the addition of another division to Director of Events and Direct Marketing.♦ Events, Promotions, Concerts - Developed a new events department and within two years the team was producing more than 40 large-audience events annually. Designed annual plans incorporating department involvement to deliver events at both properties. Increased awareness within the metropolitan area through 10 annual outdoor and off-site events in partnership with metro sponsors. The concert division delivered up to 13 entertainment acts each year, ranging from country bands to stand-up comedians, in the 5,000-seat amphitheater. ♦ Managing Budgets - Managed six budgets exceeding $6M annually. Designed and implemented concerts, events, and promotions generating $47M in annual sales. Presented budget evaluations to executive-level management. ♦ Teams Drive Success - Team leader with ability to manage, coach, and encourage employees to deliver successful promotions. Initiated a new monthly motivational presentation for 2,300 employees. Launched a new cross-training program for two teams of 20 people, meeting monthly regarding marketing processes. ♦ Membership / Players Club - Directed incentive benefits and programs for 470K preferred Club members, while managing direct mail production, special offers, and incentives.

Led one of the men's outerwear divisions that provided affordable leather outerwear for 525 retail stores nationwide.

Mini Mba Business Program, Business Administration And Management, General

Marketing