Laura Rozentals Email and Phone Number
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With an extensive background in entertainment, media, sports, technology, consulting and hospitality, I have a proven track record in providing client satisfaction and increasing organizations’ ROI by launching successful marketing and branding campaigns; upselling new technologies, services and software; identifying and managing client relations and strategic partnerships; while driving profitability and growth.Proactive and positive, I’ve often been described by colleagues and strategic partners as an impactful team player and leader who inspires creativity, collaboration, productivity and client success. Personally and professionally, I thrive on making a difference by mentoring and empowering people to find their happiness. When not working, you will find me volunteering at church, working with animals, or helping feed those in need. Professionally, I seek opportunities to make my team feel valued, seen and heard. When working with clients, I am most passionate about conceptualizing and providing solutions that uniquely benefit their businesses. An out-of-the-box thinker, I see challenges, as opportunities to learn, improve and grow.Additional in-depth experience include: operations, strategy development, client experience, event planning and marketing, ticketing, consulting, sponsorship, audience development, mobile/website/new product launches, project management and building and overseeing e-commerce businesses.
Franchise Marketing Systems
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Chief Operating Officer And Head Of MarketingFranchise Marketing Systems Aug 2021 - PresentAlpharetta, Georgia, UsHired as VP - Marketing, Operations and Client Experience at a franchise management consulting firm. ● Coach entrepreneurs to launch franchises in brand strategy, legal, operations, sales and marketing.● Lead sales, consultants and marketing to implement strategies, align processes and execute deliverables.● Generate revenue by upselling additional sales and marketing services to clients like franchise sales, social media marketing, content creation and website and collateral development. ● Reduce costs by developing new processes that improve efficiencies while delivering projects on time and within budget. -
Sales Promoted To Subject Matter ExpertApple Oct 2019 - Aug 2021Cupertino, California, Us• Exceeded quotas and was leader in business connected revenue, sale of services and new business introductions.• Specialized in problem solving, overcoming objections, storytelling, selling tech products and services and delivering memorable consumer experiences. -
Director Of Americas - Business Development, Marketing And Client SolutionsIntercontinental Hotels Group (Ihg®) Jan 2017 - Jan 2019Windsor, Berkshire, Gb• Championed marketing, business development and client solutions for 9 global hotel brands across Mexico, Canada and South America. Delivered new technologies and programs that exceeded business goals, reduced costs, increased efficiencies and drove profitability. • Directed governance, strategy development and delivery of IHG’s procurement programs (over $900M) and technology, including establishing KPIs, goal setting and developing and coaching its sales, communication and systems teams; exceeded yearly target revenue goals and quotas by over 35% year-over-year.• Defined and sold programs and solutions to qualified client target accounts, set and executed strategic business development and marketing plans and developed marketing collateral (email, social media, video production, trade show event activation and presentations) driving over 75% client adoption of IHG’s programs. -
Consultant - Business Development, Client Solutions, Sales And MarketingVantage Sports Media, Hd Made Agency, Citifyd, Nickelodeon, Vendome Group Apr 2013 - Dec 2016• Developed marketing and business strategies, plans, events and campaigns and prospected for and sold: next-generation analytic/video tools; beacon technology, mobile apps and digital products to sports teams, media companies, venues, hotels, health care publishers and event company, agents and players.• Identified and negotiated deals with media players, technology companies, lead-generation providers, online publishers and advertising companies.
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Head Of New Business - Sales, Marketing And Business DevelopmentBloomberg Lp Sep 2009 - Feb 2013New York, Ny, Us• Introduced to market, drove adoption of and sold next generation video streaming and analytical tools (digital, tablet, mobile) of MLB player and agent business by forging relationships with over 400 MLB players (customers) and top sports agents (Boras, CAA, Reynolds, Beverly Hills Sports) while managing their customer support and communications.• Negotiated contracts with MLB team senior executives and oversaw: sales, strategy development, business operations and product development/launch for three new sports product lines.• Created additional revenue streams by bringing in our two biggest partners and identifying new tech products across different verticals and product lines.• Identified opportunities to drive brand awareness and product sales by strategizing with partners and activating event, influencer and social media marketing campaigns. -
Business Development And Marketing ConsultantEspn May 2007 - May 2009Bristol, Ct, UsAlso consulted for Turner’s women’s lifestyle blog and United Media• Prospected and managed client relationships with partners; leading negotiations for major traffic-driving deals with top blogs, publishers and mass verticals within male and female demo; structuring and closing deals, supporting new partnerships and activating marketing campaigns with partners. • Identified "out of the box" ways to drive traffic by working closely with editorial and high performing websites - through content partnerships and marketing initiatives.• Led site and digital product design and development, supply chain planning and management and e-commerce and m-commerce strategy for EXPN.com and Comics.com. -
Director - Ticketing Systems, Interactive Services And Team Marketing Business OperationsNational Basketball Association Sep 2004 - Mar 2007New York, Ny, Us•Internal consultant/relationship manager to 30 NBA, 13 WNBA & 16 Development League teams and internal constituents in areas of event marketing and activation, ticketing and new technologies. • Conceptualized, developed, branded, positioned and launched a new ticket-sharing website (online community) for team sites to assist in their customer retention and acquisition efforts, increasing package sales by 30%.• Negotiated terms and managed league agreements ($3,000,000+) with technology partners. -
Vp - TicketingMajor League Baseball Advanced Media Apr 2001 - Dec 2003New York, New York, Us• Supervised and built multi-million dollar online ticketing business unit and directed external partners and internal groups in the development of all Internet ticketing marketing efforts for mlb.com and MLB team sites.• Negotiated terms of league agreements ($10,000,000+) with ticketing and technology partners and managed these relationships. • Identified online ticket sponsorship opportunities and assisted in activation of marketing campaigns across new media platforms (sweepstakes, pre-sales, print-at-home tickets, ticket packages, etc.) and baseball League and Team events.
Laura Rozentals Skills
Laura Rozentals Education Details
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Penn State UniversityDigital/Marketing -
University At AlbanyMarketing/Management
Frequently Asked Questions about Laura Rozentals
What company does Laura Rozentals work for?
Laura Rozentals works for Franchise Marketing Systems
What is Laura Rozentals's role at the current company?
Laura Rozentals's current role is COO | Marketing, Sales and Business Development Executive #sales #business development #strategicpartnerships #leader #marketing #operations.
What is Laura Rozentals's email address?
Laura Rozentals's email address is la****@****ail.com
What is Laura Rozentals's direct phone number?
Laura Rozentals's direct phone number is +150340*****
What schools did Laura Rozentals attend?
Laura Rozentals attended Penn State University, University At Albany.
What are some of Laura Rozentals's interests?
Laura Rozentals has interest in Children.
What skills is Laura Rozentals known for?
Laura Rozentals has skills like Web Analytics, Direct Marketing, Multi Channel Marketing, Digital Marketing, Product Marketing, Business Strategy, New Business Development, Business Development, Client Development, Manage Client Relationships, Sales, Salesforce.com.
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