Laura Reynolds Email & Phone Number

Greater New York City Area

• Orchestrate world-class virtual and hybrid donor events, campaign events and a distinguished lecture series for the largest private university in New Jersey. • Developing marketing strategy and digital content for a virtual event production slated for June 10, 2021 with a goal of raising $500,000 for student scholarships and including the roll out of a robust digital marketing campaign targetting alumni across the U.S.• Designing a custom mobile giving opportunity during the virtual event using QR Codes that will broaden our reach and increase giving.• Arrange remote and on-site video shoots working closely with our videography and production teams to ensure high-quality footage for use during the virtual production.• Work closely with Alumni Relations to develop strategic engagement opportunities that create meaningful connections, a commitment to the University and increased philanthropy.• Direct the University’s most important fundraising gala that has raised over $11 million for student scholarships.• Led Fairleigh Dickinson University’s inaugural committee in the successful inauguration of its 8th President.• Established a graduate assistant program in 2006 partnering with FDU's International School of Hospitality and Tourism Management to identify and select graduate students to assist in planning and executing events. Mentor students and assist with job placement after graduation.• Negotiate contracts for all vendors and manage events budgets.

San Francisco Bay Area

• Planned and executed over 100 lead-generation events, partner events and conferences across the United States, Europe, Asia and Latin America that generated new prospects and yielded an average of over $500,000 in revenue for this Britain-based telecommunications company. • Worked closely with sales and marketing teams to identify key industry trends and issues and developed effective marketing plans each quarter that included the launching of several key territories.• Developed and managed staff comprised of in-house event coordinators and third-party management teams across the U.S., Europe and Asia.• Designed mission-critical marketing materials, invitations and signage consistent with the company’s sales goals and that ultimately helped generate new prospects at each event.• Identified and secured top-tier speakers and sponsors including Steve Young, former quarterback of the San Francisco 49ers who successfully motivated our sales team to sell during a tough year.• Orchestrated audience acquisition, production, contract negotiation, accommodations, transportation, food and beverage management and registration.

San Francisco Bay Area

• Sold and directed over 50 programs for corporate and association groups with 50 to 3,000 attendees that yielded the firm a significant boost in revenue during my tenure with California’s premier event and destination management company.• Developed proposals and marketing tools for high-profile corporate clients seeking destination management services. • Defined timelines to accurately track individual events from start to finish. • Managed all event logistics which included the hiring of event staff and coordinating staff and vehicles to arrange for large group shuttles to and from the airport from hotels and the Moscone Convention Center.

San Francisco Bay Area

• Managed event logistic, budgets and provided detailed reports to clients for this innovative corporate event planning and destination management company in San Francisco.• Earned the opportunity to manage my own clients and their events shortly after joining the company.• Negotiated hotel and vendor contracts, and established periodic account reviews with vendors to ensure quality at all events. • Implemented a new client filing system that led to new business opportunities for the company.

Greater New York City Area

• Drafted press releases and key messages for tourism clients representing Puerto Rico, Palm Beach County Florida and the Trentino region of Italy for this global public relations agency.• Pitched story ideas to editors of national travel trades, consumer publications, New York media outlets, major networks, and cable broadcast outlets. • Coordinated hospitality events, radio promotions, and retail tie-ins with high-profile resorts and hotels. Overhauled the existing slide and b-roll footage libraries and filing system, resulting in more positive media placements for clients.

Mba, Marketing

Bachelor Of Arts, Communications And Business