I develop and manage the global planning and execution strategy for Grand American Touring as well as the premium Icons and Enthusiast Collections. This includes category and product positioning, consumer targeting, key features, brand creative, and channel executions to achieve global sales targets. I analyze consumer data, insights, and product trends to deliver plans and content that resonate with the target audience. As the product expert on motorcycle creative productions, I ensure content aligns with positioning and provide accurate and relevant product information at national events. I collaborate with cross-functional stakeholders across all business units to ensure full company alignment on category marketing efforts.

As the Campaign Marketing Lead for Harley-Davidson, I am responsible for driving the marketing strategy for specific motorcycle categories. This work includes defining the marketing strategy for new launches based on inputs from Motorcycle Management, global business units, Consumer Insights and key channel owners. Based on these inputs, I develop the go-to-market strategy inclusive of the marketing objectives, consumer target, consumer value proposition, KPIs and channel execution plans. I then insure creative aligns with the strategy and executes on channel needs. I regularly interface with nearly all aspects of the Motor Company from executive leadership to product planning to channel partners and more to ensure all aspects of launch run seamlessly together to achieve the business and marketing objectives.

BUILD Moto is a non-profit organization building trade & life skills through motorcycle fabrication. We are made up of dedicated board members, motorcycle-builder mentors, faculty advisers, local businesses/sponsors, volunteers, and team students & parents.

I am thrilled to be back in the world of experiential motorsports marketing at Road America in beautiful Elkhart Lake! I will be working on the marketing and communications team at America's National Park of Speed handling marketing strategy, execution, and content development to support hundreds of events each year serving over 800,000 spectators.Full calendar can be found here: https://www.roadamerica.com/calendar. See you at the next one!

Laura Russart is the content strategist for Fathom based at the Hartland, Wis. Headquarters, where she develops content for Fathom’s website, email newsletters, social media and press releases. About Fathom // Fathom is one of the largest digital manufacturing platforms offering on-demand manufacturing in North America. With more than 100 large-platform industrial-grade 3D printing machines and a national footprint with more than 225,000 square feet of manufacturing capacity across five facilities, Fathom seamlessly blends in-house capabilities across plastic and metal additive technologies, CNC machining, injection molding & tooling, urethane casting, and design and engineering. Founded more than 35 years ago, Fathom is at the forefront of the Industry 4.0 digital manufacturing revolution serving clients in the technology, defense, aerospace, medical, automotive and IOT sectors. Fathom holds ISO 9001 and AS9100 Rev D certifications and is ITAR registered.  To learn more, visit www.fathommfg.com.

Coordinate brand strategy reconcepting including company vision, mission and unique selling proposition as well as tactical marketing, PR, events and social plans. Execute sales initiatives including price catalogs, marketing brochures, promotional flyers and targeted emails which expanded showroom associate selling power. Drive all social content resulting in consistent month over month increases in engagement which lead to increased showroom satisfaction in marketing efforts.

Overview: Developed marketing launch strategy and content plan with go-to-market, sales, and product development for all new accessories (250+/year) and select motorcycle models (10+) including features/advantages/benefits generation, content creation by channel, marketing and technical key messages, and creative campaigns for global marketing use which lead to reaching and exceeding sales goals by shepherding one consistent global marketing message• Initiated and managed five+ marketing launch strategies per year aligning with sales, supply and product development to promote products with high forecasts or with high inventory to reach and exceed wholesale sales goals and decrease storage costs• Created marketing content including product videos, images, marketing literature like brochures and sell sheets, digital assets like OLA, paid social, and SEM, direct marketing like mailers, postcards, and email as well as dealer training tools to reach and exceed retail sales goals• Worked national consumer and dealer buying events as a product expert for vehicles and parts & accessories to educate consumers and dealers on our products to drive retail visits and wholesale revenue• Managed two marketing budgets from forecasting to reconciling keeping each budget spend within allocated forecasts to ensure budget allocation did not decrease year over year

Marketing Project Manager | 2013-2017Overview: Determined marketing strategy and executed target-specific marketing plans for all Harley-Davidson Museum® business units including Attendance, Membership, Tourism, Factory Tours, Events, and Hospitality (MOTOR Bar & Restaurant and Paid Private Events)• Initiated and managed a new creative campaign fed by consumer research that targeted local Milwaukeeans and resulted in the Museum’s best year-to-date financially • Negotiated all buys directly with the media outlets to eliminate agency costs• Determined off-site marketing presence at national consumer and dealer events, and staffed these events as the product expert to drive out-of-town visitation to Milwaukee• Managed seven marketing budgets from forecasting to reconciling keeping each budget spend within allocated forecasts to ensure budget allocation did not decrease year over yearSr. Marketing Coordinator | 2013Overview: Managed the marketing strategy for young adult (18-34) Museum attendance and executed all marketing tactics while assisting the entire Museum marketing team with daily project management tasks like ad and signage creation, and invoice tracking as well as serving as a Museum ambassador at all eventsMarketing Coordinator | 2012Overview: Assisted the entire Museum marketing team with daily project management tasks like ad and signage creation and invoice tracking as well as serving as a Museum ambassador at all events

• Overview: Developed marketing and content needs for six concert events per season which included concert artwork creation, media buying, website and social updates, program book creation, PR placements, ticket sales, CRM updates, venue management, and volunteer scheduling and management at all events which lead to more than doubling concert attendance, social media engagement and PR placements within the first year

• Write all press releases and develop press relationships• Create all social media and direct to customer messages• Develop website content and provide direction to web developer• Determine strategic marketing and communications plans for destination events• Determine potential marketing audiences on a yearly basis based upon festival talents• Develop marketing messages for print ads and direct mail marketing• Report monthly on marketing and public relations progress to the board• Research customers to determine potential sponsors, advertisers and gala attendees

I started volunteering with Gathering in March. I handle their Myspace, MARN and Linked In pages. I also am assisting with group sales leads and community marketing. I've been working as the liason with Visit Milwaukee to best utilize our membership.

I volunteered at the Oshkosh Humane Society while I was in college so when I moved to Milwaukee I started dog walking down here. I had to take a hiatus when my job at the Pabst become a full time and a part time job but now I'm back in the swing of things. Be a volunteer!

Community Shares of Greater Milwaukee is building a community that ensures social equity and a healthy environment by connecting donors with issues they are passionate about.

• Overview: Executed marketing plans by placing media, nurturing sales leads and managing volunteer support to reach sales and donation targets

• Overview: Managed all community and business outreach resulting in trade partnerships which provided new avenues to promote concerts within the community, and led a 10-person team to promote events and execute all front-of-house management duties for general admission Pabst and Turner Hall events

• Create & modify sales proposals • Staff all special events-golf opens to fundraisers to remotes• Write copy for five to 60 second spots • Book & organize talent for 2005 Client Party-Admiral, Wave, UWM mascots & the Racing Sausages• Distribute mail & order office supplies• Front desk duties-answering & transferring calls, filing, & distributing prizes• Design Christmas cards, business cards, thank you cards, certificates, vouchers, registration signs• Organize & print mailing labels & lists

• Compile three publications-write articles, take pictures, & design layout• Design direct mail & maintain mailing lists & labels• Write press releases/internal announcements & conduct media relations• Design & update 13 brochures• Organize company scrapbook starting in 1961• Staff Welcome Center front desk• Design & implement Welcome Center displays • Write Muzak messages & select music for holding system

• Design print advertisements, posters, & direct mail• Plan & staff business & job expos • Market research & publicity for Dr. Bill McConkey • Recruit new non-traditional students & summer students • Oversee & recruit six market research interns per semester• Manage all office functions