Laura Saccani Email & Phone Number

Milan, It

Milano

Milano

-Definition and implementation of CRM strategies and campaigns, monitoring main KPIs;-Customer base analysis and cluster identification according to brand goals, customer purchasing behaviours and contact plan strategies;-Data management and CRM database analysis using tools such as SAS, Qlik, SQL Big Query;-Defining and managing contact plan strategy and direct marketing calendar, according to commercial campaigns, e-commerce website and loyalty program;-Management of email campaign process (using Mapp): target identification; HTML setting; scheduling campaigns; A/B testing activities; -Defining CRM and marketing strategy; monitoring and analyzing performance;-Research and analysis of new relevant market trends and monitoring competitor activities-Support in design, implementation and coordination of loyalty program

Milano, Italia

Area: Corporate CommunicationMainly involved in press office activities:◦ Drafting press releases;◦ Management of relations with clients, media and journalists;◦ Daily, weekly, monthly reports for clients;◦ Monitoring main KPIs, media coverage, web/social reputation of clients activities;◦ Influencer Marketing activities;◦ Research, build and maintain media contact lists;◦ Research, write and pitch news stories to traditional and digital media;◦ Support the PR manager in Power Point presentation and Excel reports◦ Track news coverage and develop monitoring reports;◦ CSR and crisis management activities;◦ Research and analysis

Milano, Italia

Settore Spettacolo, Ufficio Cinema e MultimediaRole: Public RelationMain Activities:◦ Management of relations with cultural operators and journalists;◦ Research, development and verification of cultural projects contents;◦ Creation of reports, communication and administrative materials;◦ Research and analysis

Master Of Science - Msc, Marketing Management - Cimo (Comunicazione Per L'Impresa, I Media E Le Organizzazioni Complesse), 110 Cum Laude

Tesi: Strategie di Omnichannel Marketing a supporto della Customer Loyalty: un'analisi comparata tra luxury brand e clienti Votazione: 110.

Exchange Program, Grado En Comunicación Audiovisual

Courses Attended: Màrketing Internacional; Comunicación Publicitaria y Corporativa; Comunicación Interactiva; Advanced Spanish Language

Bachelor'S Degree, Business Administration And Management Of Art, Culture And Entertainment, 107/110

Tesi: "La gestione e l'artificazione del brand nel settore luxury: il caso LVMH" Principali esami e argomenti trattati: economia.

Education record