Laura Saksela personal email
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Outperforming competitors and driving business growth requires more than just ideas — it demands innovation that leads to new services and attracts customers. My expertise lies in turning customer needs into business opportunities, delivering data-driven strategies that drive measurable growth.Over the past 10+ years, I have helped businesses in ICT, FinTech, SaaS, and E-commerce stay ahead of the competition by blending strategic marketing with data science and digital innovation. I'm passionate about solving complex business problems and continuously improving customer experience to ensure sustained growth.Key Strengths:• Strategic Marketing & Brand Development: Building powerful brands and creating winning go-to-market strategies.• Customer Insights & Market Research: Utilizing data-driven analysis, benchmarking, and research to uncover customer needs.• Digital Marketing & Automation: Expertise in SEO, SEM, social media, email, and mobile app marketing. Proficient in marketing automation platforms like HubSpot and Salesforce.• Data & Analytics: Advanced skills in SQL, Excel, R, Tableau, and Python for data-driven decision-making and data science projects.• AI design:Use of Midjourney, HeyGen, Photoshop and Premiere Pro as key tools in my creative processes • Front-End Development: Hands-on experience with front-end technologies to drive web and app optimization.• Team Leadership: Collaborative leader who builds and mentors high-performing teams.Interested in discussing how I can help your business grow? Feel free to connect with me here on LinkedIn or reach out at laura.saksela@gmail.com or: 0408686005.#headofmarketing #marketingdirector #CMO #AItools #AImarketing #teamleader #marketing #digitalmarketing #python #mobileappmarketing #AI #SQL #Excel #R #branding #inboundmarketing #growthmarketing #midjourney #growthhacking #salesfunnel #socialmedia #design #customerjourney #empathy #humanbehaviour
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Chief Digital Officer (Cdo)Bitapps Group Dec 2022 - Oct 2024FinlandMOBILE APPLICATION LAUNCH• Lead marketing initiatives focused on sustainable land resource management through advanced technologies such as satellite monitoring and GIS maps.• Successfully launched WoodsApp in Germany, crafting the go-to-market strategy in collaboration with the local team.• Develop sales and marketing plan and tracked spending against budget.• Implemented new technology (GA4 and Data analytics) to facilitate monthly reporting.• Ensure market differentiation by aligning promises, USPs, and offerings across all channels with company goals and target audiences. -
Product And Growth Marketing Manager For SweepbankMultitude Dec 2020 - Dec 2022FinlandLOAN PRODUCT GROWTH & STRATEGY• Achieved a user base growth from 0 to 40,000 within six months, surpassing initial targets by 20%. • Led the development and execution of the go-to-market strategy for the newly launched SweepBank brand and banking app.• Led the growth of the Prime loan product, driving consistent expansion and contributing to the development of a new banking app offering multiple credit products. • Conducted market research, developed brand guidelines, and executed communication and marketing campaigns for targeted customer acquisition.• Managed CRM and reported performance metrics to senior leadership, working closely with external partners and internal teams to innovate processes and improve workflows. -
Partner ManagerQred Ab Jun 2019 - Nov 2020Helsinki Area, FinlandSTRATEGIC PARTNERSHIP DEVELOPMENT• Built a network of strategic partnerships around Qred, including collaborations with POS systems and accountants.• Negotiated with industry leaders to establish mutually beneficial commercial partnerships.• Managed long-term relationships with multiple stakeholders and contributed to the development of new products and features to enhance sales.• Successfully expanded the financing platform, driving sales growth through entirely new channels on the websites of complementary partners. -
Digital Marketing Lead FinlandQred Ab Mar 2017 - Jun 2019Helsinki Area, FinlandSTARTUP SUCCESS• Led the marketing strategy, resulting in rapid growth of new clients, loan volumes, and disbursed amounts. Qred became the market leader in Finland within a few years after.• Developed all marketing collateral, ensured consistent company tone of voice, and managed public relations and external communications.• Focused on risk management and responsible financing throughout the expansion.• Managed a marketing a six figure monthly marketing budget.
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Store Owner And ManagerNeuf Jun 2013 - Mar 2017HelsinkiMY OWN BUSINESS• Selected and sourced fashion collections from Paris, ensuring high-quality offerings for the store.• Planned and executed marketing strategy, PR, ads, customer communication, and newsletters.• Managed all store operations, including accounting, customer service, marketing, and website management.• Achieved notable recognition, with the store’s clothing featured on the covers of women’s magazines.• Adapted to challenging economic conditions in Finland, and closed the physical store but continued with the online store for several years. -
Front End Developers' Team LeadMeetic Group (An Iac Company) Mar 2009 - Dec 2012Paris Area, FranceLEADERSHIP & PROJECT MANAGEMENT• Managed a team of 10 Front End developers and 5 additional professional across Europe at Meetic Group (Match.com), Europe’s largest online dating service.• Oversaw team performance, motivation, training, recruitment, and other managerial responsibilities.• Continuously updated tools and processes to improve efficiency and outcomes.• Ensured alignment on team progress and project objectives. Reported weekly to the CTO. -
Front End Developer And WebdesignerFreelance Sep 2004 - Feb 2009Paris Area, FranceHTML/CSS WEB DEVELOPMENT & DESIGN PROJECTSBefore the advent of WordPress, my starting point was often a blank HTML page. My assignments included work for Lagardère Digital, L'Oréal, Brandt, the Town Hall of Saint-Ouen, as well as various restaurants, bars, and artists.While the selection here may seem a bit extensive, each project is significant and reflects the breadth and depth of my work from the time I lived and worked in Paris. Here are some of the highlights:
Laura Saksela Skills
Laura Saksela Education Details
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Université De Paris IiCommunication, Journalism -
Human Sciences (French Philology)
Frequently Asked Questions about Laura Saksela
What is Laura Saksela's role at the current company?
Laura Saksela's current role is Chief Digital Officer | Head of Marketing | 10+ Years in FinTech, E-commerce, SaaS, Startups | Digital Transformation & Growth Strategy | AI Design & Midjourney Visual Creator.
What is Laura Saksela's email address?
Laura Saksela's email address is la****@****hoo.com
What schools did Laura Saksela attend?
Laura Saksela attended Université De Paris Ii, University Of Helsinki.
What skills is Laura Saksela known for?
Laura Saksela has skills like Web Project Management, Online Advertising, E Commerce, Project Management, Management, Social Media, Marketing, Business Strategy, Seo, Social Media Marketing, Digital Marketing, Marketing Strategy.
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