Laura Saksela Email & Phone Number

Helsinki, Fi

Finland

MOBILE APPLICATION LAUNCH• Lead marketing initiatives focused on sustainable land resource management through advanced technologies such as satellite monitoring and GIS maps.• Successfully launched WoodsApp in Germany, crafting the go-to-market strategy in collaboration with the local team.• Develop sales and marketing plan and tracked spending against budget.• Implemented new technology (GA4 and Data analytics) to facilitate monthly reporting.• Ensure market differentiation by aligning promises, USPs, and offerings across all channels with company goals and target audiences.

Finland

LOAN PRODUCT GROWTH & STRATEGY• Achieved a user base growth from 0 to 40,000 within six months, surpassing initial targets by 20%. • Led the development and execution of the go-to-market strategy for the newly launched SweepBank brand and banking app.• Led the growth of the Prime loan product, driving consistent expansion and contributing to the development of a new banking app offering multiple credit products. • Conducted market research, developed brand guidelines, and executed communication and marketing campaigns for targeted customer acquisition.• Managed CRM and reported performance metrics to senior leadership, working closely with external partners and internal teams to innovate processes and improve workflows.

Helsinki Area, Finland

STRATEGIC PARTNERSHIP DEVELOPMENT• Built a network of strategic partnerships around Qred, including collaborations with POS systems and accountants.• Negotiated with industry leaders to establish mutually beneficial commercial partnerships.• Managed long-term relationships with multiple stakeholders and contributed to the development of new products and features to enhance sales.• Successfully expanded the financing platform, driving sales growth through entirely new channels on the websites of complementary partners.

Helsinki Area, Finland

STARTUP SUCCESS• Led the marketing strategy, resulting in rapid growth of new clients, loan volumes, and disbursed amounts. Qred became the market leader in Finland within a few years after.• Developed all marketing collateral, ensured consistent company tone of voice, and managed public relations and external communications.• Focused on risk management and responsible financing throughout the expansion.• Managed a marketing a six figure monthly marketing budget.

Helsinki

MY OWN BUSINESS• Selected and sourced fashion collections from Paris, ensuring high-quality offerings for the store.• Planned and executed marketing strategy, PR, ads, customer communication, and newsletters.• Managed all store operations, including accounting, customer service, marketing, and website management.• Achieved notable recognition, with the store’s clothing featured on the covers of women’s magazines.• Adapted to challenging economic conditions in Finland, and closed the physical store but continued with the online store for several years.

Paris Area, France

LEADERSHIP & PROJECT MANAGEMENT• Managed a team of 10 Front End developers and 5 additional professional across Europe at Meetic Group (Match.com), Europe’s largest online dating service.• Oversaw team performance, motivation, training, recruitment, and other managerial responsibilities.• Continuously updated tools and processes to improve efficiency and outcomes.• Ensured alignment on team progress and project objectives. Reported weekly to the CTO.

Paris Area, France

HTML/CSS WEB DEVELOPMENT & DESIGN PROJECTSBefore the advent of WordPress, my starting point was often a blank HTML page. My assignments included work for Lagardère Digital, L'Oréal, Brandt, the Town Hall of Saint-Ouen, as well as various restaurants, bars, and artists.While the selection here may seem a bit extensive, each project is significant and reflects the breadth and depth of my work from the time I lived and worked in Paris. Here are some of the highlights:

Bachelor'S Degree, Communication, Journalism

Master'S Degree, Human Sciences (French Philology)