Laura Samper

Laura Samper Email and Phone Number

Enterprise Growth Marketing @ Aligned Marketplace
Nashville, TN, US
Laura Samper's Location
Nashville, Tennessee, United States, United States
Laura Samper's Contact Details

Laura Samper work email

Laura Samper personal email

n/a
About Laura Samper

Laura Samper is a Enterprise Growth Marketing at Aligned Marketplace. They is proficient in English.

Laura Samper's Current Company Details
Aligned Marketplace

Aligned Marketplace

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Enterprise Growth Marketing
Nashville, TN, US
Website:
alignedmarketplace.com
Employees:
20
Laura Samper Work Experience Details
  • Aligned Marketplace
    Enterprise Growth Marketing
    Aligned Marketplace
    Nashville, Tn, Us
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  • Fuoco
    Vice President Of Marketing & Head Of Client Services
    Fuoco Feb 2024 - Present
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  • Fuoco
    Senior Director, Integrated Marketing And Client Delivery Lead
    Fuoco Oct 2022 - Feb 2024
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  • Premise Health
    Director Member Engagement Strategy
    Premise Health Aug 2021 - Oct 2022
    Highlights: Led member engagement for the virtual primary care product launch during COVID-19, collaborating with operations and clinical leadership to drive journey mapping and optimize key experience touch points.Developed a pilot communications framework for onsite implementations, driving a new member engagement strategy that led to scaled adoption across multiple clients.
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  • Premise Health
    Digital Lead, Member Engagement
    Premise Health Oct 2020 - Oct 2022
    Highlights:Led the full implementation of the marketing technology stack for member engagement, including tech identification, enterprise stakeholder buy-in, and team adoption.Developed a comprehensive approach to track and measure member engagement campaigns, including a data integration initiative that involved collaboration with senior leaders in legal, compliance, and data & analytics—securing buy-in and leading the implementation to completion.
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  • Revive
    Vice President, Integrated Marketing
    Revive May 2019 - Oct 2020
    Nashville Area, Tn
    Highlights:Led marketing strategy for priority service lines within large health system clients (B2C) Led activations for brand and service line campaigns Specialties: journey mapping, channel strategy, measurement planning, brand campaign activation, analytics, digital strategy
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  • Revivehealth
    Director Of Digital Engagement
    Revivehealth May 2017 - May 2019
    Nashville Area, Tn
    Highlights: Led digital strategy across multiple health system clients (B2C) Led team of digital strategists (UX, SEM, SEO) Selected by executive team to participate in agency mentorship program, providing guidance to junior level members of the agency Developed lead generation campaigns for health tech and health service companies (B2B, B2B2C) Specialties: SEO, SEM, measurement planning, Google analytics, Google tag manager, website optimization, A/B testing, content analysis, marketing automation, CRM
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  • Authentic Digital Agency
    Senior Marketing Strategist
    Authentic Digital Agency Oct 2015 - May 2017
    Richmond, Virginia
    Highlights: Developed a lead generation strategy for a technology company (cloud database platform) that resulted in a 60% increase in downloads for the B2C audience and a substantial 110% increase in B2B lead generation over a 6 month period.Developed and implemented an enterprise SEO strategy framework on behalf of the agency, including a roadmap for keyword optimization, tracking, and technical issue resolution. Successfully applied this framework to agency's largest client, resulting in a 75% month-over-month increase in organic lead generation over a 12 month period.
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  • Genworth Financial
    Digital Marketing Manager
    Genworth Financial Dec 2012 - Oct 2015
    Richmond, Virginia Area
    Highlights: Successfully led the acquisition of a privately held LLC, resulting in the development of a scaled organic leads program critical to expanding the retail leads portfolio for long term care insurance.
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  • Icf
    Digital Strategist
    Icf May 2008 - Dec 2012
    Conducted research, analysis, and insights to drive business growth across clients implementing software, systems, websites, portals, and mobile applications. Demonstrated the ability to learn quickly in a dynamic environment, resulting in multiple promotions over four years.
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  • Genworth
    Corporate Communications-Public Relations
    Genworth May 2007 - May 2008
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Laura Samper Education Details

Frequently Asked Questions about Laura Samper

What company does Laura Samper work for?

Laura Samper works for Aligned Marketplace

What is Laura Samper's role at the current company?

Laura Samper's current role is Enterprise Growth Marketing.

What is Laura Samper's email address?

Laura Samper's email address is la****@****oco.com

What schools did Laura Samper attend?

Laura Samper attended Virginia Commonwealth University.

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