Laura Sarao Email & Phone Number

London, United Kingdom

Freelance consultancy, specialising in branding, marketing, social and digital for SMEs in the Beauty, Lifestyle and Wellbeing Industry.Services include:Social Content Creation, Scheduling and ManagementFull Digital Marketing ManagementWebsite BuildCopywritingBranding and Packaging Designwww.foxxandco.com

London, United Kingdom

As an animal lover and advocate for sustainable living, I was inspired to create Wild For Dogs in answer to my own quest for an eco-friendly and truly natural product that would deliver results while working hand-in-hand with a dog's highly sensitive skin and coat.After a decade in the beauty industry I have witnessed the growth in demand for organic, cruelty-free cosmetics, and believe there is a gap in the market in this area within the booming dog grooming market. At Wild For Dogs we aspire to become market leaders at the intersection where sustainability meets organic beauty and the rapidly growing dog industry, with a particular focus on using ethical packaging solutions.

Windsor, Uk

Gatineau is a leading specialist in anti-ageing skincare, founded in 1932 by renowned Parisian skin expert and industry pioneer, Jeanne Gatineau. The Skincare Sanctuary own the sole distribution rights for Gatineau in the UK.Brand Strategy - re-establishing core values and ethos to refresh consumer and industry perception of a brand with more than 85 years on the market. Redefining both verbal and visual communications.Marketing Strategy - strategy and implementation across all retail channels both online and offline, including QVC, M&S, Ecommerce, The Hut Group, 150+ Salon Accounts.PR - responsible for the selection of external PR agency and overseeing all activity in line with overall brand direction and individual marketing initiatives and NPD.Recruitment - responsible for the set up, structure, management and recruitment of full Marketing Department to include Graphic Designer, Marketing Assistant and Executive, and Ecommerce Manager.Internal Communications - challenged with improving interdepartmental communication channels and workflow scheduling.

Windsor

Salon Privé presents automotive style & elegance against the sensational back drop of historic Blenheim Palace in Oxfordshire. It is the UK’s most exclusive automotive Garden Party as well as one of the most glamorous social occasions on the calendar. - Responsible for Marketing and PR strategy and implementation - Print and digital media partnerships, planning and budgets - Management, direction and scheduling of internal design team - Website, customer journey and database management

South Kensington

Feb 2015 – Present | Director of CommunicationsKey Achievements Drove the creation of two distinct sub-brands, Gazelli Skincare and Gazelli House, with the shared DNA and philosophy of Gazelli master brand. Responsible for all external and internal communications from CEO to the team.Directed the launch of Gazelli House across conception, operation, implementation and communication. Spearheaded the successful 2015 pre-launch campaign, the Walton Secret.Responsible for financial projections, P&L, and targets pre and post launch to ensure commercial viability and profitability of each aspect of the concept. Allocated budgets for all operations, staffing and equipment. Key ResponsibilitiesDeveloping customer acquisition and retention strategies, using corporate and consumer networking, unique diagnostic and data collection tools, procedures for targeted customer communication and tracking, and innovative brand collaborations and partnerships – such as Royal Opera House and London School of Media Makeup.Conceive, schedule and communicate a calendar of events, promotions, collaborations and campaigns relevant to brand philosophy, consumer feedback and industry trends.Responsible for the management of the 3 separate teams within the company, all workflow planning and leading weekly company meetings. Direct management of 7 people, responsible for the introduction and implementation of individual targets and performance reviews.Ensure scalability and structure of rapid company expansion by leading recruitment, defining team structure, creating all job descriptions, and hiring and firing.

London

Key responsibilities and achievements Played a vital role in Gazelli Skincare rebrand using customer and market insights to inform new direction and approach, strengthening focus on USPs and ensuring clear communication of brand’s key messages across all print collateral, marketing & press material, website, and product packaging.Introduced e-commerce through website redevelopment; responsible for UX, CMS, operational requirements.Negotiated contracts, set up and account managed new national and international brand partnerships working with FRHI Hotels and Resorts and Josh Wood Atelier.

London

Key responsibilities and achievements Customer-facing position responsible for all sales, merchandising and account management.Ensured successful implementation of marketing campaigns and responsible for customer participation in promotional activities. Took charge of implementation and analysis of largescale Spring Festival and Wish Tree competition.

London, United Kingdom

Involved in every aspect of an online peer to peer finance start-up.Managed marketing calendar and strategy, creating SEO and PPC campaigns, designing and creating adverts for online and print, managing affiliate network, and writing press releases.Created detailed reports highlighting successes and strategies for improvement.Responsible for customer service phone line and emails, dealing with queries and troubleshooting.

Levallois Perret Cedex, Paris

Preparing marketing material for sales managers in worldwide media agency.Liaising with advertisers, providing detailed reports of editorial coverage and advertorial features.Responsible for stock management and organisation.

London, United Kingdom

Shadowing a trainee lawyer, given tasks of translation, proof reading, research, filing and photocopying.

Ba Hons, French And Italian, 2:1

Education record

Activities and Societies: Woodstock Scholar's Society 1st teams Netball, Hockey, Tennis, SquashA Levels | 3As French, Latin, English Lit.