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A hands-on marketing specialist with 10 years’ experience in omni-channel marketing, brand strategy and communications in the beauty and wellbeing industry. Passionate about innovation, people management, and ultimately business growth.Open to all enquiries and opportunities - please feel free to get in touch!
Foxx & Co.
View- Website:
- foxxandco.com
- Employees:
- 1
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DirectorFoxx & Co. 2018 - PresentLondon, United KingdomFreelance consultancy, specialising in branding, marketing, social and digital for SMEs in the Beauty, Lifestyle and Wellbeing Industry.Services include:Social Content Creation, Scheduling and ManagementFull Digital Marketing ManagementWebsite BuildCopywritingBranding and Packaging Designwww.foxxandco.com -
OwnerWild For Dogs Jan 2020 - PresentLondon, United KingdomAs an animal lover and advocate for sustainable living, I was inspired to create Wild For Dogs in answer to my own quest for an eco-friendly and truly natural product that would deliver results while working hand-in-hand with a dog's highly sensitive skin and coat.After a decade in the beauty industry I have witnessed the growth in demand for organic, cruelty-free cosmetics, and believe there is a gap in the market in this area within the booming dog grooming market. At Wild For Dogs we aspire to become market leaders at the intersection where sustainability meets organic beauty and the rapidly growing dog industry, with a particular focus on using ethical packaging solutions. -
Head Of MarketingThe Skincare Sanctuary Ltd. Nov 2016 - 2018Windsor, UkGatineau is a leading specialist in anti-ageing skincare, founded in 1932 by renowned Parisian skin expert and industry pioneer, Jeanne Gatineau. The Skincare Sanctuary own the sole distribution rights for Gatineau in the UK.Brand Strategy - re-establishing core values and ethos to refresh consumer and industry perception of a brand with more than 85 years on the market. Redefining both verbal and visual communications.Marketing Strategy - strategy and implementation across all retail channels both online and offline, including QVC, M&S, Ecommerce, The Hut Group, 150+ Salon Accounts.PR - responsible for the selection of external PR agency and overseeing all activity in line with overall brand direction and individual marketing initiatives and NPD.Recruitment - responsible for the set up, structure, management and recruitment of full Marketing Department to include Graphic Designer, Marketing Assistant and Executive, and Ecommerce Manager.Internal Communications - challenged with improving interdepartmental communication channels and workflow scheduling. -
Head Of MarketingSalon Privé Nov 2016 - 2018WindsorSalon Privé presents automotive style & elegance against the sensational back drop of historic Blenheim Palace in Oxfordshire. It is the UK’s most exclusive automotive Garden Party as well as one of the most glamorous social occasions on the calendar. - Responsible for Marketing and PR strategy and implementation - Print and digital media partnerships, planning and budgets - Management, direction and scheduling of internal design team - Website, customer journey and database management -
Marketing, Brand & Operations DirectorGazelli International Sep 2011 - 2016South KensingtonFeb 2015 – Present | Director of CommunicationsKey Achievements Drove the creation of two distinct sub-brands, Gazelli Skincare and Gazelli House, with the shared DNA and philosophy of Gazelli master brand. Responsible for all external and internal communications from CEO to the team.Directed the launch of Gazelli House across conception, operation, implementation and communication. Spearheaded the successful 2015 pre-launch campaign, the Walton Secret.Responsible for financial projections, P&L, and targets pre and post launch to ensure commercial viability and profitability of each aspect of the concept. Allocated budgets for all operations, staffing and equipment. Key ResponsibilitiesDeveloping customer acquisition and retention strategies, using corporate and consumer networking, unique diagnostic and data collection tools, procedures for targeted customer communication and tracking, and innovative brand collaborations and partnerships – such as Royal Opera House and London School of Media Makeup.Conceive, schedule and communicate a calendar of events, promotions, collaborations and campaigns relevant to brand philosophy, consumer feedback and industry trends.Responsible for the management of the 3 separate teams within the company, all workflow planning and leading weekly company meetings. Direct management of 7 people, responsible for the introduction and implementation of individual targets and performance reviews.Ensure scalability and structure of rapid company expansion by leading recruitment, defining team structure, creating all job descriptions, and hiring and firing.
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Brand Manager / Sales And Marketing ManagerGazelli International Jun 2012 - Jan 2015LondonKey responsibilities and achievements Played a vital role in Gazelli Skincare rebrand using customer and market insights to inform new direction and approach, strengthening focus on USPs and ensuring clear communication of brand’s key messages across all print collateral, marketing & press material, website, and product packaging.Introduced e-commerce through website redevelopment; responsible for UX, CMS, operational requirements.Negotiated contracts, set up and account managed new national and international brand partnerships working with FRHI Hotels and Resorts and Josh Wood Atelier.
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Brand AmbassadorGazelli International Sep 2011 - May 2012LondonKey responsibilities and achievements Customer-facing position responsible for all sales, merchandising and account management.Ensured successful implementation of marketing campaigns and responsible for customer participation in promotional activities. Took charge of implementation and analysis of largescale Spring Festival and Wish Tree competition.
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Digital Marketing ExecutiveRatesetter.Com Aug 2010 - Jul 2011London, United KingdomInvolved in every aspect of an online peer to peer finance start-up.Managed marketing calendar and strategy, creating SEO and PPC campaigns, designing and creating adverts for online and print, managing affiliate network, and writing press releases.Created detailed reports highlighting successes and strategies for improvement.Responsible for customer service phone line and emails, dealing with queries and troubleshooting. -
InternshipLagardere Global Advertising Jun 2008 - Jan 2009Levallois Perret Cedex, ParisPreparing marketing material for sales managers in worldwide media agency.Liaising with advertisers, providing detailed reports of editorial coverage and advertorial features.Responsible for stock management and organisation. -
InternshipLinklaters Jul 2006 - Aug 2006London, United KingdomShadowing a trainee lawyer, given tasks of translation, proof reading, research, filing and photocopying.
Laura Sarao Skills
Laura Sarao Education Details
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St. Edward'S School, Oxford
Frequently Asked Questions about Laura Sarao
What company does Laura Sarao work for?
Laura Sarao works for Foxx & Co.
What is Laura Sarao's role at the current company?
Laura Sarao's current role is Director at Foxx & Co and Wild For Dogs.
What is Laura Sarao's email address?
Laura Sarao's email address is la****@****l.co.uk
What is Laura Sarao's direct phone number?
Laura Sarao's direct phone number is +180186*****
What schools did Laura Sarao attend?
Laura Sarao attended University Of Bristol, St. Edward's School, Oxford.
What skills is Laura Sarao known for?
Laura Sarao has skills like Marketing, Social Media, Marketing Strategy, Marketing Communications, Email Marketing, Digital Marketing, Social Media Marketing, New Business Development, Online Advertising, Advertising, Management, Direct Marketing.
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