Laura Shachter Casper, Uxc, Fcxc Email & Phone Number

Greater Chicago Area

- Skilled in information design, graphic design, and design/development of mobile and web applications. - Expertise in visual design using tools such as Adobe Creative Suite including Photoshop, Illustrator, InDesign and Dreamweaver.- Fully trained and certified in DTI development with a working knowledge of other CMS tools such as WordPress and Drupal.- Proficient in HTML & CSS. - Strong knowledge of User Interface (UI) design principles and practices.- End-to-end project involvement spanning from early design of wireframes to prototyping and specification through implementation. - Ability to scope projects accurately, conceptualize new features, and meet deadlines in a dynamic, challenging environment.- Strong problem solving, communication, organization, and analytical skills.- Ability to discuss designs with peers and other project team members, provide feedback and receive input.- Ability to work well with a variety of personality types.

Chicago, Il

- Provided design and development solutions for 40+ media publications including the Chicago Sun-Times and Chicago Reader.- Created and maintained all branding and UI elements for all mobile apps in both Apple and Android platforms.- Provided design/development solutions for business owners that stayed within budget and time deadlines.- Created branding and maintained email templates using Exact Target, DotMailer and Constant Contact interfaces.- Executed front end development in a variety of CMS tools and templates.- Supported large and small scale projects while meeting daily deadlines.- Ensured all product designs met usability objectives and user requirements.- Liaison between business owners and development team to ensure brand integrity while keeping team on task.- Worked with cross-functional teams to ensure that designs were implemented accurately. - Effectively communicated with teams across organizational borders.- Worked within a small team to come up with innovative ideas and solutions to complex problems.

Chicago, Il

- Lead designer for all automotive advertising; quickly expanded responsibilities to include real estate, health, and education business verticals.- Promoted to digital design team as Lead Designer for suntimes.com in 2003.- Responsible for all design elements for suntimes.com and 60+ newspaper.coms including both editorial and advertising sales support. - Launched, designed, and supported rogerebert.com- Lead designer for all redesigns of suntimes.com and all other publications under the Sun-Times Media umbrella.- Designed, developed, and supported client sponsored microsites.- Designed both corporate and project branding for Sun-Times Media including suntimes.com, rogerbert.com, and various newspaper.coms.- Worked closely with business owners in editorial, advertising, and marketing to quickly translate projects from concept to final development.- Designed and coordinated both print and online advertising campaigns while ensuring brand consistency.- Created support materials for both print and online advertising sales including sell sheets, e-blasts, PPT slides/templates, and sponsorshipopportunities.