Laura Gottfried

Laura Gottfried Email and Phone Number

Vice President and Marketing Director @ Late Knight Warriors
Holtsville, NY, US
Laura Gottfried's Location
Holtsville, New York, United States, United States
Laura Gottfried's Contact Details

Laura Gottfried work email

Laura Gottfried personal email

About Laura Gottfried

I am a Creative Director and marketing professional with a wide breadth of experience allowing for a holistic view of marketing. Experienced in creative design, marketing, team leadership, and client/corporate relations. Exceptional leadership skills useful for coordinating creative teams and creating campaign programs from concept through development for consumer and business-to-business advertising. Entrepreneurial approach towards projects with a focus on maximizing profits and effectively managing time.My extensive training and 15+ years experience as a key member of the design teams in both major and smaller ad agencies contribute to my ability to provide my clients with the qualities they seek from advertising agencies at a minimal expense. In addition to my professional training, I have developed relationships with reputable vendors and contractors, which not only allows for you to have all of your marketing needs addressed in one place, but also helps to keep your expenses at a minimum, without sacrificing quality.Advertisers now demand greater accountability and success from their advertising investments. I embrace this responsibility and deliver results-oriented campaigns in a timely and professional manner. That is why I have a history of long-term client relationships and strong referrals.TECHNICAL PROFICIENCY:Platforms: Mac and PC Applications: Illustrator, Photoshop, InDesign, Premiere Pro, Dreamweaver, Quark Xpress, Microsoft OfficeProgramming Languages: HTML, CSS, WordPressADDITIONAL QUALIFICATIONS:• Exceptional collaborative and interpersonal skills • Established and maintained trusting relationships with printing companies, editors and clients • Efficient and comfortable in a fast-paced atmosphere and consistently meet deadlines• Quickly learns and adapts as the programs and technology become more sophisticated• Ability to adapt design styles to accommodate a wide range of tastes and function

Laura Gottfried's Current Company Details
Late Knight Warriors

Late Knight Warriors

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Vice President and Marketing Director
Holtsville, NY, US
Laura Gottfried Work Experience Details
  • Late Knight Warriors
    Vice President And Marketing Director
    Late Knight Warriors
    Holtsville, Ny, Us
  • Sweeney'S Pool Service, Inc.
    Marketing Director & Assistant To Ceo
    Sweeney'S Pool Service, Inc. Feb 2024 - Present
    Holbrook, Ny
    Marketing Responsibilities:• Evaluate and enhance the current marketing strategy to drive business growth.• Optimize online lead generation profiles (e.g., Angi’s List, Home Advisor, Google My Business) to improve lead quantity and quality.• Execute marketing campaigns to increase awareness and sales, including:— Create and manage organic and paid content for Facebook and Instagram.— Design and schedule email marketing campaigns.— Oversee print ads, including design, placement, and call tracking.— Script and produce engaging video content.— Revamp website content for better quality and user experience.— Collaborate with an agency on Google Ads for optimal results.— Analyze campaign performance and adjust strategies as needed for improved engagement.• Supply the sales team with effective tools and materials, such as email templates and print collateral, to boost conversion rates.• Mentor and guide the marketing freelancer on priorities, budgets, and resource management.Administrative Responsibilities:• Oversee the sales funnel and refine policies and procedures to improve conversion rates.• Collaborate with the owner on daily operations and systems management.• Engage in regular meetings with the business coach to implement best practices company-wide.• Provide training to ensure team performance consistently exceeds standards.• Support the accountant as required.• Assist team members with quote generation, data entry, and customer relations as needed.• Support customer success management to enhance customer loyalty and build long-term relationships.
  • Freelance Graphic Design And Consulting
    Graphic Designer
    Freelance Graphic Design And Consulting Sep 2004 - Present
    Maintained an ongoing graphic design contracting position with multiple marketing agencies, such as Loudon’s Minuteman Press, Jellyfish Advertising, and the UPS Store where I was responsible for completing a variety of design projects, including logos, print collateral, websites, and digital advertisingMaintained an ongoing graphic design freelance position with several companies, such as Peace Of Mind Technologies, Elite Wireless, Dynamic Moms, K-Mac Electric, Vets “Out of the Rough,” The Hotaling Group, Attorney David Antwork, and more
  • The Public Relations And Marketing Group (Prmg)
    Vice President & Creative Director
    The Public Relations And Marketing Group (Prmg) Mar 2011 - Mar 2024
    Patchogue, Ny
    • Build and lead a cross-functional marketing team to develop and implement marketing plans aligned with client business goals, including setting objectives, defining roles, establishing milestones, and monitoring workflow for quality and productivity.• Define clear brand messages and visual identities for clients to enhance recognition and promote positive public perception and customer loyalty.• Execute integrated marketing strategies using both digital and traditional methods for clients, including Gershow Recycling, Central Vets, and Charles Rutenberg Realty, Liberty Global Logistics, NYM Group, Rollstone Foundation, Ben’s Deli, LI Game Farm.• Create engaging content and designs, including logos, signage, print collateral, websites, email campaigns, videos, and social media posts.• Provide strategic insights for acquisition and lead generation campaigns to boost brand awareness and conversions.• Expand expertise in UX/UI design, video editing, web programming, and digital advertising.• Restructure operational processes to enhance efficiency, improve client and employee retention, and ensure sound business practices.• Manage employee hiring, training, delegation, proofing, troubleshooting, and delivering constructive feedback.
  • Cbc Media
    Senior Designer
    Cbc Media Jun 2008 - Apr 2011
    Islandia, Ny
    • Assisted in leading the creative team, encompassing designers, programmers, editors, and content staff.• Managed marketing development for a diverse clientele, including PC Richards, LPK Law, Lindenhurst Eye, Saf-T-Swim, NY Auto Giant, Dreamland Amusements, and Elmo USA.• Delivered print projects from conception to completion, including posters, brochures, signage, and direct mail.• Achieved successful and competitive web campaigns focused on creativity and targeting, encompassing website design, e-newsletters, display banners, and email blasts.• Gained experience in television advertising, including concept development, storyboarding, and assisting in production edits.• Pursued ongoing education and training in web programming.• Researched and analyzed clients’ businesses and target audiences to develop effective and responsive marketing strategies.
  • North Babylon School District
    Teaching (Student / Substitute)
    North Babylon School District Jan 2006 - Jun 2008
    • Student Teacher: 1st, 4th, 5th Grade ALC • Substitute Teacher: Grades 1-12
  • D&S Advertising Inc
    Creative Director
    D&S Advertising Inc Jun 2005 - Sep 2007
    • Produced a weekly publication with the objective of connecting the general public to career opportunities: designed the covers and inner spreads utilizing two spot colors, completed the typesetting, proofed and sent to production• Produced a bi-weekly real estate publication with the objective of connecting the general public to apartments and homes for rent: designed the covers and inner spreads utilizing process colors, completed the typesetting, proofed and sent to print• Collaborated with the company president and the Nassau and Suffolk Crime Stoppers to design and launch a monthly news publication, with the objective of generating leads to help apprehend criminals• Designed corporate quality ads for a variety of clients who chose to advertise in the publications (Sherwin Williams, Geico Direct, Salvation Army, Adecco, NBTY, Southwest Airlines, Paychex, Best Yet Groceries, etc.) that were consistent with their messaging and brand• Design and develop a website for each of the publications and regularly update the website content• Expanded the design department to include a team of designers and technical staff. Managed the team with my emphasis on hiring, training, delegating, proofing, troubleshooting and providing constructive criticism• Organized and executed print and web campaigns, including ads, mailers, sell sheets, web banners, signage, and promotional pieces to promote the publications, and assist the sales team

Laura Gottfried Skills

Creative Direction Logo Design Indesign Illustrator Graphic Design Advertising Web Design Layout Dreamweaver Graphics Photoshop Email Marketing Social Media Posters Corporate Identity Brand Development Brochures Quarkxpress Catalogs Microsoft Office Invitations Image Manipulation Mac Flash Illustration Adobe Creative Suite Typography Newsletters Photography Direct Mail Web Development Corporate Branding Visual Communication Business Cards Flyers Art Direction Banners Digital Illustration Book Design Social Media Marketing Adobe Illustrator Vector Illustration Art User Interface Design Adobe Acrobat Page Layout

Laura Gottfried Education Details

Frequently Asked Questions about Laura Gottfried

What company does Laura Gottfried work for?

Laura Gottfried works for Late Knight Warriors

What is Laura Gottfried's role at the current company?

Laura Gottfried's current role is Vice President and Marketing Director.

What is Laura Gottfried's email address?

Laura Gottfried's email address is lr****@****ail.com

What schools did Laura Gottfried attend?

Laura Gottfried attended Dowling College, Prmg Workshop, Suffolk County Community College, Farmingdale State College, The Career Center, The Career Center, Studies & Travels Abroad, Google Academy.

What skills is Laura Gottfried known for?

Laura Gottfried has skills like Creative Direction, Logo Design, Indesign, Illustrator, Graphic Design, Advertising, Web Design, Layout, Dreamweaver, Graphics, Photoshop, Email Marketing.

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