Laura Gottfried Email & Phone Number

Holtsville, Ny, Us

Holbrook, Ny

Marketing Responsibilities:• Evaluate and enhance the current marketing strategy to drive business growth.• Optimize online lead generation profiles (e.g., Angi’s List, Home Advisor, Google My Business) to improve lead quantity and quality.• Execute marketing campaigns to increase awareness and sales, including:— Create and manage organic and paid content for Facebook and Instagram.— Design and schedule email marketing campaigns.— Oversee print ads, including design, placement, and call tracking.— Script and produce engaging video content.— Revamp website content for better quality and user experience.— Collaborate with an agency on Google Ads for optimal results.— Analyze campaign performance and adjust strategies as needed for improved engagement.• Supply the sales team with effective tools and materials, such as email templates and print collateral, to boost conversion rates.• Mentor and guide the marketing freelancer on priorities, budgets, and resource management.Administrative Responsibilities:• Oversee the sales funnel and refine policies and procedures to improve conversion rates.• Collaborate with the owner on daily operations and systems management.• Engage in regular meetings with the business coach to implement best practices company-wide.• Provide training to ensure team performance consistently exceeds standards.• Support the accountant as required.• Assist team members with quote generation, data entry, and customer relations as needed.• Support customer success management to enhance customer loyalty and build long-term relationships.

Maintained an ongoing graphic design contracting position with multiple marketing agencies, such as Loudon’s Minuteman Press, Jellyfish Advertising, and the UPS Store where I was responsible for completing a variety of design projects, including logos, print collateral, websites, and digital advertisingMaintained an ongoing graphic design freelance position with several companies, such as Peace Of Mind Technologies, Elite Wireless, Dynamic Moms, K-Mac Electric, Vets “Out of the Rough,” The Hotaling Group, Attorney David Antwork, and more

Patchogue, Ny

• Build and lead a cross-functional marketing team to develop and implement marketing plans aligned with client business goals, including setting objectives, defining roles, establishing milestones, and monitoring workflow for quality and productivity.• Define clear brand messages and visual identities for clients to enhance recognition and promote positive public perception and customer loyalty.• Execute integrated marketing strategies using both digital and traditional methods for clients, including Gershow Recycling, Central Vets, and Charles Rutenberg Realty, Liberty Global Logistics, NYM Group, Rollstone Foundation, Ben’s Deli, LI Game Farm.• Create engaging content and designs, including logos, signage, print collateral, websites, email campaigns, videos, and social media posts.• Provide strategic insights for acquisition and lead generation campaigns to boost brand awareness and conversions.• Expand expertise in UX/UI design, video editing, web programming, and digital advertising.• Restructure operational processes to enhance efficiency, improve client and employee retention, and ensure sound business practices.• Manage employee hiring, training, delegation, proofing, troubleshooting, and delivering constructive feedback.

Islandia, Ny

• Assisted in leading the creative team, encompassing designers, programmers, editors, and content staff.• Managed marketing development for a diverse clientele, including PC Richards, LPK Law, Lindenhurst Eye, Saf-T-Swim, NY Auto Giant, Dreamland Amusements, and Elmo USA.• Delivered print projects from conception to completion, including posters, brochures, signage, and direct mail.• Achieved successful and competitive web campaigns focused on creativity and targeting, encompassing website design, e-newsletters, display banners, and email blasts.• Gained experience in television advertising, including concept development, storyboarding, and assisting in production edits.• Pursued ongoing education and training in web programming.• Researched and analyzed clients’ businesses and target audiences to develop effective and responsive marketing strategies.

• Student Teacher: 1st, 4th, 5th Grade ALC • Substitute Teacher: Grades 1-12

• Produced a weekly publication with the objective of connecting the general public to career opportunities: designed the covers and inner spreads utilizing two spot colors, completed the typesetting, proofed and sent to production• Produced a bi-weekly real estate publication with the objective of connecting the general public to apartments and homes for rent: designed the covers and inner spreads utilizing process colors, completed the typesetting, proofed and sent to print• Collaborated with the company president and the Nassau and Suffolk Crime Stoppers to design and launch a monthly news publication, with the objective of generating leads to help apprehend criminals• Designed corporate quality ads for a variety of clients who chose to advertise in the publications (Sherwin Williams, Geico Direct, Salvation Army, Adecco, NBTY, Southwest Airlines, Paychex, Best Yet Groceries, etc.) that were consistent with their messaging and brand• Design and develop a website for each of the publications and regularly update the website content• Expanded the design department to include a team of designers and technical staff. Managed the team with my emphasis on hiring, training, delegating, proofing, troubleshooting and providing constructive criticism• Organized and executed print and web campaigns, including ads, mailers, sell sheets, web banners, signage, and promotional pieces to promote the publications, and assist the sales team

Masters, Education

Activities and Societies: • President’s List / Dean’s List • Who’s Who Among Female Professionals • Dowling-Belmont Partnership Program •.

Continuing Education, Web Design And Editing With Drupal

Continuing Education, Web Design With Html

Bachelors, Visual Communications

Activities and Societies: • Dean’s List • Alpha Beta Gamma International Business Honor Society • Who’s Who Among Students in American.

Html5 And Css3 - Level 1, Continuing Education

Html5 And Css3: Level 2, Continuing Education

Education record

Fall 2019: Italy and England Fall 2018: Dominican Republic Summer 2018: Iceland Winter 2007, 2008, 2009 and 2011: Costa Rica Winter 2010.

Online Certifications, Google Certifications

Presently working towards my online certifications: • Google Analytics for Beginners • Google Ad Fundamentals • Google My Business Basics.