Laura Schoeneck Email & Phone Number

• Led Salesforce enhancement and consulting engagements for multiple clients, ranging from global Fortune 500 companies to small non-profit organizations.• Managed project scope, schedule and budget to contracted terms, often exceeding internal IBM gross profit margin goals, while also ensuring client satisfaction.• Coordinated teams of IBM IT resources, including Business Analysts, Tech Leads, Developers, and UX Designers, to produce quality deliverables that met client needs, while facilitating IBM’s engagement with the client’s team of stakeholders.• Established and maintained effective communication and documentation plan with clients for providing updates related to project kickoff and collaboration standards, status of deliverables, issues and risk mitigation, financials, and contract maintenance.

• Managed projects and programs of varying size and priority across the Landmark Credit Union organization, often simultaneously. • Applied project management principles and best practices to plan and manage scope, schedule, cost and resources throughout the entire lifecycle of a project. Evaluated the appropriate level of oversight for each project to right-size PM involvement.• Formalized project management practices and standards at Landmark Credit Union.• Introduced tools and practices for visualizing, evaluating and discussing strategic efforts at the enterprise portfolio level, including a Project Intake Framework for approval and prioritization of projects, a Project Portfolio List and Dashboard to track planned and active projects across the organization, and a monthly Project Roundtable meeting with organization’s leaders to discuss portfolio roadmap and project dependencies. • Drove continuous improvement efforts to ensure the continued evolution of project and portfolio management at the organization.

Greater Milwaukee Area

• Oversaw software release lifecycle, from planning through production implementation, for over 30 applications used by Channel Services teams at Eversana.• Owned intake, estimation and prioritization of development requests, managed team capacity and release scope, monitored iteration progress and risks to timelines.• Implemented and managed processes for deploying code through all environments – Dev, QA, UAT and Production.• Scheduled software releases, developed implementation plans, coordinated technical and business resources to support all scheduled releases, and communicated release detail to leadership and appropriate stakeholders.• Led Change Advisory Board (CAB) efforts, facilitating weekly change review meetings, gathering CAB approval on planned changes, and reporting completed and upcoming changes to systems across the Eversana enterprise.

Greater Milwaukee Area

• Balanced comprehensive suite of business analysis and project coordination activities for IT Support team, including project plan creation and maintenance, user story writing, acceptance criteria and test scenario development, work estimate facilitation, sprint planning, status reporting, and release communication.• As Project Manager on Optical Character Recognition implementation and integration project, drove deliverables to completion on time and within budget.• Led a variety of internal performance and standardization efforts, including implementation and organization of the Eversana IT Services SharePoint site, coordinating key performance indicator reporting and other IT dashboard metrics, developing workflow standard operating procedures and best practices documentation, and coordinating process improvement efforts across all IT teams and projects.

Greater Milwaukee Area

• Primary business analyst on project to move Harley Owners Group membership platform from AS/400 legacy system to a cloud-hosted Salesforce-based solution.• Drove global business requirements through consultation with subject matter leads using techniques such as current-future state mapping, use cases, business rules and functional specifications.• Coordinated with Harley-Davidson PMO, business stakeholders, and IT, as well as vendor business analysts and solution design architects, to scope, estimate, prioritize and test deliverables for multi-release system implementation.

Milwaukee, Wi

• Led IT Business Solutions resource on Partner Direct Enrollment project for 2015 Open Enrollment period; coordinated efforts with six external web-based entities to sell Assurant’s on- and off-exchange individual medical plans in 39 states. • Facilitated requirements for Short Term Medical PPO product introduction on Assurant’s online quoting and enrollment platforms for both agents and direct consumers.• Collaborated effectively with multiple business units, including Product Line, Marketing, Actuarial, Enrollment Services, Legal, Compliance, and Sales, to drive business objectives from concept development stages through implementation.

Brookfield, Wi

• Acting as Scrum master, facilitated status meetings, requirement grooming and retrospective discussions for agile team of developers, quality assurance engineers, and business analysts, as well as client stakeholders.• Planned, tracked and reported progress of software deliverables for two-week agile sprints, and demoed developed functionality to client at end of each sprint cycle. • Coordinated Connecture’s product functionality revisions, state and federal regulations, and client business objectives in relation to healthcare reform.• Provided customer support, troubleshooting and defect analysis for client’s live solution, as well as their acceptance testing of ongoing development.

• Coordinated business requirements for two regional health insurance carriers as they implemented Connecture’s sales automation software for new and existing business within the Individual and Small Group markets.• Wrote development requirements and testing scenarios for client changes to base software code.• Maintained functional specification documents outlining system functionality with client-specific customizations.• Trained client users on software functionality as it fit their business.

• Identified and evaluated opportunities for software enhancements and new tools for internal QDS users and external clients.• Defined project requirements and prioritized workflow for the QDS software development team while adhering to agile development practices.• Tested and documented the functionality and integration capabilities of all newly developed applications.• Primary mediator between QDS development teams and the Marketing Data Analytics group on large projects including new Response Analysis and RFM Scoring reporting tools.

• Managed a ten-member team of Media Planning employees. • Interviewed and hired new Media Planning personnel.• Maintained relationships with field office account teams to ensure the media planning for nearly 400 accounts was carried out as specified.• Served as primary Media Planning consultant for the company’s new Windows-based software, OMS.• Collaborated with other divisions on projects aimed to improve company-wide workflow efficiency and cost savings.

• Developed employees by implementing training initiatives for new and current Media Planners. • Quality-checked Media Planning recommendations to ensure that client strategies were met and orders were executed on a timely and accurate basis.• Served as the main point of contact for the fifty-member Media Planning department regarding inquiries about Media Planning processes, account strategies and publisher specifications. • Responsible for migrating accounts from old computer system to OMS, working with the OMS Development team to address issues that arose, and training the department and field offices on OMS functionality and procedures.

• Developed Yellow Pages advertising proposals for national clients by implementing their strategy and budget, and providing targeted market research. • Consistently exceeded monthly sales goals while maintaining an error rate of less than 1%.• Provided clients with targeted market research based on data sources such as Fromholzer, SRI, Nielsen, CRM, and proprietary statistical models that estimate directory usage values.• Held a leadership role in the Recognition Committee, a group formed to plan departmental leisure activities and recognition programs aimed at improving employee morale.

• Assisted Communications/Public Relations Director with publicity and promotion of conventions and events being held in Madison. • Conducted research for and wrote press releases publicizing upcoming Madison events.• Updated and maintained online calendar of events.

• Assisted Promotions Directors with planning and implementing contests and events for WOLX-FM, WMMM-FM and WBZU-FM radio stations.

Mba, Business

Mba, Business

Journalism Bachelor Of Arts, Journalism And Communication Arts