Laura D'Artista, Mba Email & Phone Number

• Alumni outreach• Public Speaking• Focus Group participation

•Lead Generation/Business Development to support sales engineers•Strategic planning and research with R&D to help develop new products and grow product line sales •Initiated relationships with specific industries/markets as it relates to prototype testing from concept to final design•Create industry overview reports to help upper management and sales engineers better understand markets they are selling into•Keep up-to-date with latest industry trends and news to increase sales engineers knowledge and database as it relates to goals

Greater Boston Area

•Interact with cross-functional departments as it supports business communications•Department manager•Propose product packaging & pricing enhancements to gain greater profitability and increase customer database•Restrategize product placement along a global scale to meet overall strategic objectives and align with market needs

Nashua, Nh

•Collaborated with team members to develop and update product line planning and integration strategies•Evaluated weekly sales data to identify trends and capitalize on potential opportunities•Conducted extensive market research and cost analysis for new and existing products. Implement bi-annual pricing updates and oversee product line catalog revisions•Communicated requirements to assist with product development and interact with marketing teams to generate literature and campaign materials•Successfully introduced 2 new products (equivalent to 10% of product line sales) within the first year and served as Lead Product Manager for a project focused on introducing the company’s first smart phone and tablet applications to new markets across the globe

Boston, Ma

• Interacted with cross-functional adoption teams on assigned projects and managed the implementation of a co-browse beta tool for clients• Supported business communications, participated in startup meetings, created end of usage surveys, and oversaw beta pilots• Served as a liaison between vendors and customers during product research testing phases• Helped create promotional materials and meet overall organizational goals

• Utilized raw data to build statistical models and create marketing documents related to patience access assistance for doctors• Developed surveys for sales representatives, coordinated responses, and provided feedback with regards to limited access to healthcare providers and institutions

• Performed an array of project management functions in support of daily operations for a national commercial construction company with revenues of $3.5B and 2000+ employees• Provided support for municipal projects with budgets over $65M, led weekly client meetings, and updated contractual arrangements• Worked closely with contractors and customers while ensuring the accuracy of all construction documents• Delivered large-scale renovation project ahead of schedule and under budget• Implemented effective programs for recyclable construction materials and helped saved overall expenses• Recognized for outstanding achievements and presented with the “Lesson Learned Top Performer” award in 2008

• Received entrepreneurial training • Aided clients with reservations, renting cars, and acted as their customer service liaison throughout the tenure of their rental with Hertz • Recruited new referral sources through sales calls, secured 1 major account• Maintained relationships with referral sources through collaborative sales and marketing • Instituted new sales competitions and programs that increased office revenue and standings• Provided recommendations and creative ideas for future marketing efforts

• Consulted with clients to ensure orders were placed appropriately. • Aided clients with customer service queries • Set up accounts for new clients and assisted in managing the client relations• Managed client contractual initiatives• Trained new interns on computer based software

Mba, Marketing

Ba, Business Management

Education record