Laura Troyano Email & Phone Number

New York, NY And Los Angeles, CA

Freelance consultant for branding, marketing, social media, strategic partnerships, and customer relations in the health, wellness, beauty, and fitness industries.

Greater Los Angeles Area

Developed and implemented strategic marketing campaigns, including the global Spinning® brand Ambassador Program to drive brand resonance and engagement.

Greater New York City Area

Implemented a community strategy to create a strong brand presence in the local communityCreated a wonderful guest experiencePayrollMerchandisingInventory management Sales managementCreation and implementation of operational materials, including handbooks, job descriptions, waivers, and more

8 Berry Street, Brooklyn, NY 11249

- Created all BAC materials, including staff handbook, client handbook, liability waivers, employee job descriptions, and more- Hired, trained, and supervised front desk, group class, babysitting, and maintenance staff- Conducted bi-weekly meetings and quarterly reviews for employees- Planned, organized, and executed the official opening of Brooklyn.

Greater New York City Area

- Managed studio front desk staff and instructors to ensure excellent customer service and to maintain the high quality Uptown Pilates brand and team culture- Implemented studio programs and promotions to generate new clients for growth and retention- Hired, trained, evaluated and motivated instructors and front desk employees- Managed relationships with.

Greater New York City Area

- Implement communication and public relation campaigns, including media pitching, follow-up, and coverage tracking for luxury, lifestyle, and hospitality clients including Island Outpost, Crystal Cruises, La Réserve Hospitality Collection, Nantucket Island Resorts, Pavillon Properties, and Royal Mansour- Develop yearly plans, including objectives.

126 5th Avenure, New York, NY 10011

Responsibilities:-Maintain regular direct contact with clients and journalists-Actively contribute to the development of client PR plans and projects-Develop a full range of written materials including pressreleases, pitches, client correspondence, and reports-Maintain social media for clients-Develop and maintain editorial/journalistic/media.

Greater New York City Area

Conducted media evaluation, monitoring, and research. Assisted with new business and media opportunities. Researched and drafted pitches, copy, blogs, and more.

Identified 281 appropriate opportunities and lead prospects for Cutting Edge Media's sales team utilizing web based research methods.Organized weekly client contact lists and schedule updates to facilitate timely sales operations.

Prepared and delivered informational speeches and panel discussions for large groups of prospective F&M students and their parents

Designed a six week program for 30 boys and girls aged 10 to 12 experiencing social, emotional, and behavioral challenges interfering with academic success Students demonstrated improved social functioning and resiliency as a result of our program