Laura Seery Email & Phone Number

Oakland, Ca, Us

Point of contact for social media tactical recommendations, strategy, and planning across B2B accounts, offering strategic oversight, setup, creation and execution of paid social media campaigns across Meta, LinkedIn, Reddit and other platforms as needed. Cross Channel knowledge✨ Drive lead generation campaigns, impacting MQLs and down-funnel results.✨ Gain complete understanding of clients business, industry, and challenges, to create relevant target audiences for campaigns, develop paid media strategies for a diverse range of agency clients.✨ Interface directly with storytelling and design team to provide direction for the creation of visual and written assets.✨ Advanced knowledge of marketing analytics and data to determine ideal budgets across channels and measure program effectiveness against KPIs and business outcomes.✨Provide strategic recommendations specific to social media across a variety of program types such as lead generation, demand generation, account-based marketing, branding, advocacy, etc.

San Francisco Bay Area

- Oversee social media and digital content strategy for 15 hotels and restaurants, including Hilton, Marriott brand franchise properties & independent hotels. - Responsible for all paid B2B & B2C social campaigns on various platforms, including Facebook/Instagram, Twitter, LinkedIn and Pinterest.- Member of e-commerce/digital/growth marketing team, working closely with brand field marketing, revenue managers, hotel general managers & directors of sales to drive ADR, occupancy, and direct bookings, as well as F&B revenue and catering/group bookings. - Wrote/designed content for brand website, vanity website, emails, social media and on-property marketing. - Reviewed trends and recommend improvements for SEO, images, text and placement on OTA, banner ads, partner sites, etc. - Analyzed user experience across multiple devices to ensure streamlined & modern shopping process.- Report on monthly digital marketing spend, including ROI, revenue attribution, overall engagement/impressions, follower growth and future recommendations. - Moderate all incoming guest/customer feedback on review sites and social media channels via listening tools including Revinate, Medallia and Hootsuite

San Francisco Bay Area

Develop a paid social media strategy and measurement plan for client. - Consult agency and client on best practices and opportunities around targeting/retargeting, media budget breakdowns, benchmarks/KPIs, etc.- Set-up, QA, launch, optimize and monitor campaign in Facebook Ads Manager and DoubleClick Campaign Manager.- Deliver performance updates to agency and develop campaign dashboards for clients and maintain all communication.

San Francisco Bay Area

• Coordinating and executing all private dining & special event sales efforts for a busy boutique Union Square hotel/restaurant• Coordinating events and communicating details with internal team including chef, restaurant staff, banquet manager, and hotel sales team, and external vendors, including rental, linen, AV and floral companies, photographers, etc.• Developing menus and event concepts, updating existing event protocol and standards• Partnering with e-advertisement campaign manager on content and social media efforts• Cultivating new clientele, conducting site tours and tastings• Providing constant customer service, particularly with incoming inquiries and leads, processing proposals & contracts

• Coordinating and executing all marketing, event planning and sales efforts for a full service catering and special event company. • Coordinating events with external vendors, including rental companies, beverage providers, décor firms, photographers, etc. Creating menus and event concepts, creating and updating website, blog and social media content, marketing photo collages, packets, and other promotional materials. • Managing SEO and social media campaigns, composing email newsletters and advertisements. • Intimately understanding menus and cost points, cultivating new clientele, providing constant customer service, particularly with incoming inquiries and leads. • Building and maintaining client files, processing client proposals and contracts, researching and negotiating vendor services and prices, maintenance of client database, and responsible for communicating accurate information to sales and operations teams, clients, venues, and vendors as needed. • Attending functions and site inspections when necessary and participating in industry affiliated associations including MPI, CONVIS and ISES.

Job duties included: All investigative reporting, customer relations, technical writing, and administrative organization necessary to manage a designated region for a research and publishing company.

Job duties included: Providing research, writing, and editing support to a regional manager, by studying agency websites and on-line newspapers, making phone calls to verify accuracy of information, writing project descriptions, and closely proofreading written materials before publishing.