Laura Shannon Email & Phone Number

Raleigh-Durham, North Carolina Area

- Created and executed CTTI’s first-ever strategic communications plan to drive awareness and adoption of the organization and its work; ongoing, revisit and revise to align with organizational efforts and the Transforming Trials 2030 vision.- Co-lead with CTTI leadership on high-level activities including grant submissions and annual reports, budget reports and justifications, and Executive Committee communications. - Oversee all CTTI communications and engagement (C+E) projects, channels, events, media relations, and special projects including a new executive director announcement, a website rebuild, 10-year anniversary celebration, and multiple successful COVID-19 efforts.- Build and maintain relationships across CTTI, Duke/DCRI, the FDA, member organizations, and many other key audience groups.- Since 2017, CTTI’s web traffic has increased more than 23%, resource downloads have grown by 57%, member meeting attendance has increased by 12.5%, and public webinar attendance has grown by 57%, among other accomplishments.- Liaise between leadership, project managers, project team members, designers, and writers to conceptualize and execute C+E projects on time and on budget.- Write and edit numerous C+E materials, including press releases, talking points, letters from the director, bylines, blogs, and more.- Manage a team of six C+E professionals and numerous external vendors.

Greater Boston Area

Greater Boston Area

- Created marketing campaigns and major communications projects that helped raise more than $220 million for Dana-Farber, annually.- Provided senior-level marketing and advertising strategy to business units; developed plans and materials to help them meet and exceed their revenue goals.- Liaised between senior management, design, online marketing, social media, production, and PR teams to conceptualize and execute projects on time and on budget.- Coordinated the publicity and recognition of all gifts of $1 million or more to Dana-Farber.- Wrote and edited numerous marketing materials, including view books, brochures, one-pagers, e-mails, website pages, donor stories, videos, event materials, and blogs.- Served on the Development Communications and Online Marketing senior leadership team, working to build and enhance the entire team’s skill set, efficiency, and success.- Managed an associate director and account manager

Newton, Ma

• Provided strategic and tactical PR support for TripAdvisor for Business, the company’s B2B division• Helped coordinate and launch TripBarometer, the world’s largest survey of travelers and hotel owners; developed the global media strategy and supported the creation of media materials and infographic• Conceptualized and created a new internal PR hub for the global team• Conducted day-to-day writing, media relations and integrated marketing activities

Boston, Ma

• Developed and executed WSPA USA’s communications strategy, including: brand, digital, media, campaigning and internal communications efforts• Coordinated with U.S. and international colleagues on global campaign strategy, messaging and communications material creation• Selected as the global communications lead for the organization’s disaster management program• Led integration of U.S. communications, campaigns, fundraising and marketing messaging on all web, social media and e-communications • Conducted all media relations; increased coverage by 200%+, year over year, including key hits in: National Geographic, CNN, USA Today and the Associated Press• Wrote and edited press releases, web stories, marketing materials and e-communications• Oversaw WSPA USA’s Facebook, Twitter and YouTube channels• Managed a team of three communications professionals

Woburn, Ma

• Managed communications activities for more than 12 healthcare and high-tech clients• Developed and executed strategic PR plans around key client milestones including: company launches, corporate rebranding, product launches, IPO filings and trade shows• Wrote numerous press releases, bylines, case studies, blogs and media pitches• Secured client coverage in leading business and trade publications, including Forbes, BusinessWeek and the Boston Business Journal• Oversaw awards, speaking and product reviews programs• Trained and managed junior team members• Participated in new business research and pitches

Gainesville, Fl

• Researched and wrote stories on FOI and Florida Sunshine Law issues • Proactively contacted lawyers and law experts for article contributions • Coordinated monthly newsletter editing, production and mailing process

Ma, Mass Communications

Bs, Public Relations

Education record