Laura Sherony Email & Phone Number

Saint Paul, Mn, Us

Lino Lakes, Minnesota, United States

• Oversee and provide project management for the design and execution of events, including timeline development and meeting deliverables• Craft presentation decks and communication materials to ensure studios, interdepartmental teams, and staff are adequately prepared• Develop event schedules, layouts, floorplans, and other relevant planning documents• Strategize with sales and marketing teams to secure and maximize sponsorships and marketing opportunities• Collect and analyze post-show feedback, KPIs, and show metrics while creating concise presentation decks to communicate results• Provide logistics support, packing and shipping materials load-in/load-out and assembly, and other on-site coordination of event activities

St Louis Park, Minnesota, United States

• Managed vendor and exhibitor contracts and negotiations for large and small festivals and events• Sourced and negotiated with exhibitor services and third-party contractors• Developed event marketing and social media campaigns that generated over 20,000 attendees• Cultivated and maintained successful relationships with internal and external stakeholders• Acquired, managed, and allocated over $50,000 in grant funds• Obtained, organized, and trained volunteers and event staff

Minneapolis, Minnesota, United States

• Analyzed customer insights, consumer habits, market trends, and industry best practices to build and implement successful strategies• Created, maintained, and conducted analytics reporting across multiple platforms to extract key insights for future campaigns• Controlled social media platforms; increased Facebook page engagement by 48% and maintained Instagram growth rate average of 1.6%

• Developed marketing and social media campaigns, tracked metrics and engagement• Managed project tasks for new restaurant launch, including logistics, timeline, vendors, compliance, and stakeholder communications• Hired and managed a staff of 10-14 employees, including servers and front-of-house• Planned and coordinated in-house events from private dinners and graduation parties to grand openings and a week-long 10-year milestone celebration