Laura Sherony Email & Phone Number

Lino Lakes, Minnesota, United States

• Oversee and provide project management for the design and execution of events, including timeline development and meeting deliverables
• Craft presentation decks and communication materials to ensure studios, interdepartmental teams, and staff are adequately prepared
• Develop event schedules, layouts, floorplans, and other relevant planning documents
• Strategize with sales and marketing teams to secure and maximize sponsorships and marketing opportunities
• Collect and analyze post-show feedback, KPIs, and show metrics while creating concise presentation decks to communicate results
• Provide logistics support, packing and shipping materials load-in/load-out and assembly, and other on-site coordination of event activities

St Louis Park, Minnesota, United States

• Managed vendor and exhibitor contracts and negotiations for large and small festivals and events
• Sourced and negotiated with exhibitor services and third-party contractors
• Developed event marketing and social media campaigns that generated over 20,000 attendees
• Cultivated and maintained successful relationships with internal and external stakeholders
• Acquired, managed, and allocated over $50,000 in grant funds
• Obtained, organized, and trained volunteers and event staff

Minneapolis, Minnesota, United States

• Analyzed customer insights, consumer habits, market trends, and industry best practices to build and implement successful strategies
• Created, maintained, and conducted analytics reporting across multiple platforms to extract key insights for future campaigns
• Controlled social media platforms; increased Facebook page engagement by 48% and maintained Instagram growth rate average of 1.6%

• Developed marketing and social media campaigns, tracked metrics and engagement
• Managed project tasks for new restaurant launch, including logistics, timeline, vendors, compliance, and stakeholder communications
• Hired and managed a staff of 10-14 employees, including servers and front-of-house
• Planned and coordinated in-house events from private dinners and graduation parties to grand openings and a week-long 10-year milestone celebration