Laura Sherr Email & Phone Number

Silver Spring, MD, US

Sausalito, CA

Sausalito, CA

Manage marketing and public relations strategy for SF Bay Area nonprofit specializing in ocean conservation and marine mammal health.

Sausalito, CA

Public Relations:- Respond to all incoming media inquiries and work with reporters to provide interviews and content for stories, including the Wall Street Journal, Discovery News, San Francisco Chronicle, LA Times, and more.- Develop media plans and pitch stories and events to local and national media outlets.- Cultivate relationships with local and.

San Francisco, CA

- Resolved complex logistical issues to provide accommodations for students with disabilities.- Managed special projects, including strategic planning, annual budget, and data analysis and reporting.- Researched and wrote 2013 department budget; developed budget tracking system.

San Francisco Bay Area

- Manage scheduling and promotion of 6-8 special events monthly; increased class sizes by up to 76%.- Implemented strategic social and multi-media communications, increasing visibility via Facebook, Yelp, Twitter, and running targeted ad campaigns through email marketing and Google AdWords.

Tbilisi, Republic Of Georgia

- Launched operations with new partner bank MFO Credo within three months.- Managed complex launch logistics, liaising with local staff and global Kiva engineers and program teams.- Produced content, including manuals, reports, and instructional materials, for local staff and client use.- Created instructional content and trained Credo staff on Kiva site.

San Francisco Bay Area

- Acted as PR liaison for all media request; set up interviews and sent relevant content to media outlets.- Wrote and edited press releases and web and social media postings. - Restructured the “Newsroom” web page to better reach audiences and streamline messaging.- Implemented and managed social media strategy.

San Francisco Bay Area

**Publicly traded consulting firm specializing in best practices and business trend analysis.**- Developed, planned, marketed, and executed 65 corporate meetings annually, targeted to Fortune 500 finance executives, resulting in increased client renewals.- Achieved a 3.9 customer service average on a rigorous 4.0 scale based on direct client feedback..

Contributing writer for online magazine dedicated to a modern woman's interests.

Washington D.C. Metro Area

- Managed and produced direct mail program. Analysis and recommendations resulted in lower costs and increased revenue. Exceeded annual goal by 32%.- Launched online giving program.- Provided customer service to membership base, including processing rewards and renewals.- Wrote and edited fundraising appeals, annual report, bi-annual newsletter, and donor.

Washington D.C. Metro Area

- Facilitated workshops on wildlife conservation for visiting student groups.- Produced 5% profit-sharing day with Whole Foods stores resulting in record-breaking income.- Wrote and edited newsletters, manuals, weekly emails, brochures, and website content.