Laura Shifflet Email and Phone Number
Laura Shifflet work email
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Laura Shifflet personal email
Laura Shifflet is a Digital Analytics & Optimization Specialist at PA Media Group at PA Media Group. She possess expertise in social media, marketing, facebook, sports management, social media marketing and 43 more skills. Colleagues describe her as "While working with Laura at the PA Media Group, I’ve learned so much about digital campaign performance, optimization, and reporting. When you work on strategy, it can be challenging to see past the initial ideas. Not when Laura’s involved! She is able to not only strategize, but access her vast knowledge of best results to optimize marketing initiatives through a variety of products. Laura’s best quality is her impeccable attention to detail. She easy breaks down large projects into manageable tasks that she strategically tackles. When you work with Laura you know everything will be completed correctly and on time!", "Laura Shifflet is an asset to PAMG in many ways. Laura's understanding of digital solutions makes her a vital contributor to the success of the PAMG sales team. Laura's knowledge of analytics as well as her prowess in translating data to insight makes her invaluable to both internal and external customers.", and "Laura strives to do her best in all she does even when it is uncomfortable to do so. I watched her grow from a shy and uncertain public speaker to one who spoke clearly and focused on her audience with confidence.In addition, Laura is a thorough and detail oriented person who works dilegently on each project she is assigned."
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Senior Campaign SpecialistPa Media Group May 2017 - PresentMechanicsburg, Pa, Us• Setup and problem solved issues with GA and GTM on clients' websites.• Evaluate a client's website to determine the necessary GA goals that will help achieve the client's KPIs.• Developed reporting dashboards in Google Data Studio to aid in reporting efforts for clients.• Work with our Sales and Campaign Coordinator team to craft the correct marketing strategy and execution to achieve client's KPIs. • Implemented the use of TapClicks to create reporting and monitoring dashboards for white glove clients.• Write and present training materials for our Campaign Coordinator Team, working to roll our new product offerings and provide fulfillment and reporting guidance. • Analyze running campaigns to implement optimization strategies to help increase the ROI of clients' digital campaigns. -
Campaign CoordinatorPa Media Group May 2014 - May 2017Mechanicsburg, Pa, Us• Reviewed digital campaign orders to ensure that all necessary components are in place for the campaign to achieve the customer’s KPIs • Monitored, analyzed and optimized digital campaigns to ensure that the customer’s KPIs are being achieved • Participated in whiteboard sessions with the Sales Executives and Senior Digital Team to craft the correct marketing plan for clients • Created reports to inform Sales Executives on campaign performance and optimizations • Recommend upsell opportunity for existing clients based on current marketing mix and their individual KPIs• Researched keywords and setup SEM campaigns to ensure that campaigns will be highly successful based on Google’s best practices as well as the goals of the advertiser • Created goals in Google Analytics, using Google Tag Manager when necessary, as well as trouble shoot issues with current code implementation and goal setup -
Account AssociatePa Media Group Nov 2012 - May 2014Mechanicsburg, Pa, Us• Acted as liaison between clients, graphic designers and internal sales team• Managed the order, placement and design of print and online advertisements• Mediated accounting discrepancies with ad orders• Assisted with confirming and scheduling insertion orders for major advertisers -
Customer Service InternPhiladelphia Flyers Jan 2012 - May 2012Philadelphia, Pa, Us•Volunteered for Flyers Wives' for Lives Carnival•Assisted with in game benefits for Season Ticket Holders•Communicated with customers to answer questions and direct•Generated new ideas to improve recognition for Jr. Flyer Members •Entered and maintained data in Paciolan as well as Microsoft Excel -
StudentYork College Of Pennsylvania Aug 2008 - May 2012York, Pa, UsPrior to entering York College I declared my major as Sport Management, and then during my second semester Freshman year I declared my minor as Marketing. I entered as a Freshman with six history credits from Advanced Placements Tests. I have been on the Dean's List for seven out of eight semesters, and graduates with a 3.68 G.P.A. During my time at York College I have learned valuable skills such as how to work effectively in a group, as well as priceless information about how to be successful in the Sporting World.Director of Adventure Cruise Line, Sport Public Relations Class, York, PA Spring 2011• Created a fictitious organization from scratch• Organized and acted as a moderator at a press conference • Designed an operation manual, itinerary, and website for the organization • Worked successfully as a leader in a team environment and delegated workMarketing Team for Golfweek Amateur Tour, Sport Marketing Class, York, PA Fall 2011• Researched potential sponsors • Constructed a complete marketing plan• Created a database to be used to track current and new members of the tour Practicum Student, Grumbacher Sport and Fitness Center, York, PA 2008-2010 • Performed daily risk management checks • Participated in game operations at York College Sporting events• Served in various positions at Grumbacher Sport and Fitness Center• Oversaw the Grumbacher Sport and Fitness Center and staff as a building manager
Laura Shifflet Skills
Laura Shifflet Education Details
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York College Of PennsylvaniaMinor In Marketing -
Central Dauphin High School
Frequently Asked Questions about Laura Shifflet
What company does Laura Shifflet work for?
Laura Shifflet works for Pa Media Group
What is Laura Shifflet's role at the current company?
Laura Shifflet's current role is Digital Analytics & Optimization Specialist at PA Media Group.
What is Laura Shifflet's email address?
Laura Shifflet's email address is ls****@****ive.com
What schools did Laura Shifflet attend?
Laura Shifflet attended York College Of Pennsylvania, Central Dauphin High School.
What are some of Laura Shifflet's interests?
Laura Shifflet has interest in Social Services, Children, Civil Rights And Social Action, Animal Welfare, Health.
What skills is Laura Shifflet known for?
Laura Shifflet has skills like Social Media, Marketing, Facebook, Sports Management, Social Media Marketing, Time Management, Sports Marketing, Social Networking, Event Planning, Advertising, Public Speaking, Customer Service.
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