Lauren Sorenson Email & Phone Number

Boston, MA, US

New York, NY, US

Brand Experiences Management:- Spearhead brand development initiatives, guiding the evolution of brand identity and messaging to resonate with target audiences and drive market differentiation.- Led the seamless execution of diverse events, from large-scale conferences to intimate gatherings, delivering memorable experiences that elevated brand perception.

New York, NY, US

Event Strategy and Execution: - Planned and executed impactful event sponsorships, field events, and webinars to drive new business acquisition, enhance customer retention, and increase revenue.- Achieved measurable results by implementing innovative strategies that positioned Bizzabo as a leader in the Event Experience OS category.Brand Management and.

Boston, Massachusetts, US

Go-To-Market Strategy Management:- Developed and managed comprehensive go-to-market strategies, including cross-departmental tactics, for brand campaigns, product launches, and partner collaborations.- Achieved remarkable results, including the highly successful 25th Anniversary campaign that garnered 1 million hashtag shares and generated $1 million in.

Boston, Massachusetts, US

- Built and managed cross-departmental brand awareness campaigns, averaging an increase in participation by 30% and traffic by 40% year over year. -- User Generated Content driven campaign #ThisIsOptimism, which inspired brand affinity and millennial engagement, was 2018 finalist for the Social Good Shorty Awards.-- Positive Thinking Day campaign and the.

Boston, Massachusetts, US

Managed content strategy and storytelling for digital marketing channels. - Created top of the funnel social marketing programs to build awareness for company initiatives, product categories, and partners. - Raised engagement by 190%, traffic by 225%, and revenue by 691% in 2016. Continued upward trends in 2017, increasing revenue by 44% and engagement by.

Boston, Massachusetts, US

Managed customer brand engagement tactics through social media, content, and events.- Built and implemented paid and unpaid digital media programs to support brand priorities and messaging strategy. Grew social community by 850,000 followers in 12 months. - Created engagement tools building Life is Good’s blog and video content. Tapping into a.

Boston, Massachusetts, US

Built and implemented brand training programs for retail and customer touch points.- Interviewed retail staffs across the East Coast in order to understand brand knowledge gaps in the wholesale environment.- Developed in person strategies for retailers to help change brand perception and meet new marketing goals to build a younger consumer group..

Cambridge, Massachusetts, US

Worked to bring awareness to the HubSpot brand by strategizing new campaign initiatives.- Managed quantitative and qualitative product case studies to aide the sales team in closing new customers. This included researching Salesforce, interviewing customers, and producing each story.- Led the planning and coordination of the "I HubSpot Because" campaign to.

Boston, MA, US

- Researched new case studies for classes, updated syllabi, and created new open house and orientation presentations to assist the Executive-in-Residence and Associate Chair for the Marketing Communications Department.- Managed the Emerson IMC Twitter and Facebook accounts to communicate with followers on marketing related topics and answer questions from.

Boston, Massachusetts, US

Worked with the account management team representing Maybelline NY, Garnier Fructis, and Essie. Researched location information, products and supplies needed for various experiential events around the country including Outside Lands Music Festival, Bonnaroo Music and Arts Festival and New York Fashion Week.- Worked on-site activations as a brand ambassador.

- Organized the day-to-day operations of the Espresso Boston office. Maintained industry and brand information of past, present, and potential clients for the US and Toronto offices.- Performed in-depth research on brands and industries in order to assist in growing the Espresso Boston client base.- Contributed to team and client brainstorming sessions for.

Madison, Wisconsin, US

- Researched and attained quotes for projects and supplies needed for the facilities department in order to gauge available department spending. Updated time sheets for the staff, handled meeting and sport set-up requests, maintained staff calendars, and trained new employees.- Implemented and updated a facilities Football Game Day manual for the staff in.

Madison, Wisconsin, US

- Assisted and greeted fans during a variety of sport and university events including football, basketball, hockey, the Chancellors Convocation, and President Barack Obama’s 2008 campaign rally.- Acted as a liaison between staffs within the athletic department, including the event managers, security officers, and guests. Sometimes helping set up event.

Madison, WI, US

- Worked with database systems inputting member contributions, formulated spread sheets to convey outcomes of prior elections, and helped send out mailings on behalf of the DPW.- Composed letters on behalf of the Executive Director.- Helped update and organize computer systems in the DPW office.- Gained important knowledge working in a fast paced, business.

Madison, WI, US

- Worked with the University of Wisconsin Memorial Union to document and place ads to specification within the newspaper.

Master'S, Integrated Marketing Communications

Bachelors Of Arts, Political Science, French