Lauren Sorenson Email & Phone Number

Boston, Ma, Us

New York, Ny, Us

Brand Experiences Management:- Spearhead brand development initiatives, guiding the evolution of brand identity and messaging to resonate with target audiences and drive market differentiation.- Led the seamless execution of diverse events, from large-scale conferences to intimate gatherings, delivering memorable experiences that elevated brand perception and fostered customer loyalty.

New York, Ny, Us

Event Strategy and Execution: - Planned and executed impactful event sponsorships, field events, and webinars to drive new business acquisition, enhance customer retention, and increase revenue.- Achieved measurable results by implementing innovative strategies that positioned Bizzabo as a leader in the Event Experience OS category.Brand Management and Creative Leadership:- Led the management and development of Bizzabo's brand and Event Management Software category, driving creative and best-in-class strategies.- Successfully increased awareness and excitement, solidifying Bizzabo's reputation within the industry.Social Media Management:- Managed Bizzabo's owned social media channels, driving heightened brand awareness, customer affinity, and conversion rates.- Executed effective social media campaigns, strengthening Bizzabo's online presence and audience engagement.Media and PR Support:- Oversaw industry review site profiles and executed quarterly customer review campaigns, enhancing Bizzabo's online reputation and credibility.- Provided valuable support for external communications and PR efforts, including award submissions, to boost the company's public image and industry recognition.

Boston, Massachusetts, Us

Go-To-Market Strategy Management:- Developed and managed comprehensive go-to-market strategies, including cross-departmental tactics, for brand campaigns, product launches, and partner collaborations.- Achieved remarkable results, including the highly successful 25th Anniversary campaign that garnered 1 million hashtag shares and generated $1 million in donations for The Life is Good Kids Foundation.Co-Branded Product Leadership and Partner Outreach:- Led the go-to-market strategy for Life is Good co-branded products and conducted outreach and relationship-building with program partners, such as Jet Blue, Dunkin' Donuts, Schwinn, High Sierra, 90+ Wines, Reef, and Sea Bags.Media and PR Achievement:- Successfully captured media interest in 2020 during the global pandemic, securing brand placements in reputable outlets, including Business Insider, USA Today, "How I Built This: Resilience," and Vice.Podcast Production and Management:- Acted as The Life is Good Ping Podcast's producer, content manager, and strategic lead. Achieved exceptional podcast performance, with downloads ranking in the top 15% of all podcasts in 2019.- Managed notable celebrity guests, including Ringo Starr, Katie Couric, and Scott Avett of the Avett Brothers, enhancing the podcast's appeal and reach.

Boston, Massachusetts, Us

- Built and managed cross-departmental brand awareness campaigns, averaging an increase in participation by 30% and traffic by 40% year over year. -- User Generated Content driven campaign #ThisIsOptimism, which inspired brand affinity and millennial engagement, was 2018 finalist for the Social Good Shorty Awards.-- Positive Thinking Day campaign and the results of its nationwide optimism survey, generated 86 million UVM in press pickups.- Drove channel growth by integrating brand and celebrity partnerships into campaigns. Increased Instagram followers by an average of 15% per campaign in 2018, through new partner programs and engagement tactics. - Led day-to-day operations of external PR team, driving over 2.9 billion media impressions through strategic brand initiatives. This included developing personalized press experiences and events, acquiring interviews for Life is Good co-founders, promotion of The Life is Good Kids Foundation, and coordinating product placements in tv and film.

Boston, Massachusetts, Us

Managed content strategy and storytelling for digital marketing channels. - Created top of the funnel social marketing programs to build awareness for company initiatives, product categories, and partners. - Raised engagement by 190%, traffic by 225%, and revenue by 691% in 2016. Continued upward trends in 2017, increasing revenue by 44% and engagement by 22%.- Established a UGC program called #ThisisOptimism to help change brand perception and grow a younger target consumer group. Program acquired 4,000 consumer photos in 2017.- Built relationships with micro-influencer community and consumers, developing them to become brand ambassadors through social. - Managed video content creation and production process with external partners. Shaped stories, project plans, schedules, and SOWs.

Boston, Massachusetts, Us

Managed customer brand engagement tactics through social media, content, and events.- Built and implemented paid and unpaid digital media programs to support brand priorities and messaging strategy. Grew social community by 850,000 followers in 12 months. - Created engagement tools building Life is Good’s blog and video content. Tapping into a underutilized approach, increased traffic to LifeisGood.com from owned social channels by 3,000% from 2015 to 2016.- Oversaw in person customer brand experiences during Life is Good’s cross country mobile book tour and Tavern Music Series, as well as activations at Hangout Music Fest and Austin City Limits Festival.

Boston, Massachusetts, Us

Built and implemented brand training programs for retail and customer touch points.- Interviewed retail staffs across the East Coast in order to understand brand knowledge gaps in the wholesale environment.- Developed in person strategies for retailers to help change brand perception and meet new marketing goals to build a younger consumer group. - Recruited brand ambassadors and built relationships with external partners.- Created on-site event activations at retail and local community events, as well as the 2013 Life is Good Festival, which averaged 30,000 attendees.

Cambridge, Massachusetts, Us

Worked to bring awareness to the HubSpot brand by strategizing new campaign initiatives.- Managed quantitative and qualitative product case studies to aide the sales team in closing new customers. This included researching Salesforce, interviewing customers, and producing each story.- Led the planning and coordination of the "I HubSpot Because" campaign to tackle HubSpot's biggest brand issue by building and maintaing the campaign microsite and interviewing customers for video content. - Oversaw the video content creation process assisting the video team with storyboard creation and communicating with HubSpot employees and customers.- Contributed bi-monthly to the HubSpot Marketing Blog - a post about my favorite recently discovered channel Pinterest, was a Top 10 traffic driver for 2012.

Boston, Ma, Us

- Researched new case studies for classes, updated syllabi, and created new open house and orientation presentations to assist the Executive-in-Residence and Associate Chair for the Marketing Communications Department.- Managed the Emerson IMC Twitter and Facebook accounts to communicate with followers on marketing related topics and answer questions from prospective students.- Researched background information for cases, created class presentations, and maintained the student web portal for the Marketing Management and Nonprofit Marketing courses. - Organized and updated the Emerson IMC blog with contributions from students and encouraged other IMC students to contribute content in order to build their online presence.

Boston, Massachusetts, Us

Worked with the account management team representing Maybelline NY, Garnier Fructis, and Essie. Researched location information, products and supplies needed for various experiential events around the country including Outside Lands Music Festival, Bonnaroo Music and Arts Festival and New York Fashion Week.- Worked on-site activations as a brand ambassador for the Outside Lands Music Festival which had over 40,000 attendees. Performed duties dealing with preparation, set-up, and implementation of event elements and the distribution of brand collateral. - Researched and built a bi-monthly competitive analysis report which was presented to Maybelline executives to update them competitor experiential marketing tactics. - Interviewed and hired brand ambassadors, make-up artists and hairstylists on behalf of Garnier Fructis and Maybelline NY.

- Organized the day-to-day operations of the Espresso Boston office. Maintained industry and brand information of past, present, and potential clients for the US and Toronto offices.- Performed in-depth research on brands and industries in order to assist in growing the Espresso Boston client base.- Contributed to team and client brainstorming sessions for the creation of naming and brand identity.

Madison, Wisconsin, Us

- Researched and attained quotes for projects and supplies needed for the facilities department in order to gauge available department spending. Updated time sheets for the staff, handled meeting and sport set-up requests, maintained staff calendars, and trained new employees.- Implemented and updated a facilities Football Game Day manual for the staff in order to better coordinate weekly pre-game set-up needs and organizational tasks around the stadium, during games which consistently had over 80,000 fans in attendance.- Created a system to manage and track hours for a state wide furlough initiative, which helped the superintendent manage the available working hours of the 20 member facilities staff.- Acted as a liaison during high traffic events between staffs within the athletic department, including the event managers, security officers, and guests.

Madison, Wisconsin, Us

- Assisted and greeted fans during a variety of sport and university events including football, basketball, hockey, the Chancellors Convocation, and President Barack Obama’s 2008 campaign rally.- Acted as a liaison between staffs within the athletic department, including the event managers, security officers, and guests. Sometimes helping set up event areas and assisting where needed.- Led tours of the university athletic facilities Camp Randall Stadium and the Kohl Center for patrons and visitors of a wide variety of age groups and backgrounds.- Controlled scoreboard and video message board during UW softball and volleyball events.- Worked the front desk at the Welcome Centers at Camp Randall and the Kohl Center, assisting patrons, answered phone calls, and performing other secretarial duties.

Madison, Wi, Us

- Worked with database systems inputting member contributions, formulated spread sheets to convey outcomes of prior elections, and helped send out mailings on behalf of the DPW.- Composed letters on behalf of the Executive Director.- Helped update and organize computer systems in the DPW office.- Gained important knowledge working in a fast paced, business oriented environment.

Madison, Wi, Us

- Worked with the University of Wisconsin Memorial Union to document and place ads to specification within the newspaper.

Master'S, Integrated Marketing Communications

Bachelors Of Arts, Political Science, French