Laura Shulman Email & Phone Number

I bring 20+ years of 'big agency, big brand' PR and communications experience, client leadership and a global network of partners to helping food-forward businesses, big and small, break through and stand out in today's competitive landscape. FFS specializes in building a brand's point of view, point of difference and positioning through creative storytelling; integrated communications strategies; thought leadership and reputation initiatives; influencer engagement; strategic partnerships and consumer and purpose-driven campaigns. Highlights include:✔PR/strategy consultant for Mondelez International's SnackFutures innovation and venture hub which includes: narrative and content creation, reputation building, leadership positioning, communications strategy, stakeholder engagement, strategic collaborations and partnerships and launching new brands.✔PR/strategy consultancy projects for brands and commodity groups including: Health-Ade, Skinny Dipped Almonds, Worthy, Tahoe Trail Bar, Vermont Dairy Council✔Collaborate with, and serve as a strategic advisor to, thought leaders and organizations including Food Tank, Seeds & Chips Naturally Chicago and The Hatchery Chicago✔Member of NOSTOS network of independent agencies (https://www.nostos.network/) ✔Serve as a speaker and moderator on panels and forums including Seeds & Chips, Expo West, Naturally Chicago, Lo + No Bev✔Participate in critical research initiatives including EAT/GAIN's efforts to find solutions for a more sustainable food system (launching this fall) and the Money Where Our Mouths study in conjunction with Ag Funder/KK&P to identify and provide solutions for funding gaps in female founded start-ups released in late 2019.Other areas of expertise include: Health + nutrition professional outreach Crisis and issues management/preparedness plans Nutrition/science communications Content creation/writing

• Develop and implement PR and communications strategies for global companies and emerging brands.• Executed consumer campaigns, investor communications, and B2B engagement to drive brand awareness, visibility and growth.• Lead thought leader/industry engagement initiatives to position clients as industry experts and drive credibility

• Develop PR and communications strategies for global companies, emerging brands, and businesses in consumer, investor, and B2B sectors.• Build and lead growth-centric campaigns to build brand visibility and market presence.• Implemented innovative tactics to drive engagement and enhance brand reputation.

St. Louis, Mo, Us

Built and ran a nearly $4M Food & Nutrition Practice from the ground up for FleishmanHillard's Chicago office inclusive of some of the world's largest brands including PepsiCo and Quaker.SELECTED HIGHLIGHTS & ACHIEVEMENTS✔ Grew the practice from zero to $4M in less than two years.✔ Recruited, closed, and retained major enterprise clients, including Quaker, Tropicana, PepsiCo.✔ Thought Leader and SME representing FleishmanHillard at industry conferences and speaking engagements worldwide.✔ Partner at the C-level to develop strategic plans for PepsiCo; created a new entity focused on nutrition and wellness. ✔ Built a Practice team inclusive of cross-functional expertise to best serve clients and drive growth including d day-to-day executors, specialists in influencers, media, and food and nutrition.

New York, Ny, Us

As EVP for the Consumer & Food sector at Edelman, I managed a $12M Food and Beverage portfolio within the company’s Chicago consumer practice.In order to drive agency growth, I placed a strong focus on top-down leadership, cross-functional collaboration, and integration across a global network. Additionally, I personally served as Client Relationship Manager with top food accounts such as Barilla, Quaker, and Kraft Foods.SELECTED HIGHLIGHTS & ACHIEVEMENTS✔ Drove the thinking and collaboration behind critical business wins including National Frozen & Refrigerated Foods Association, National Confectioners Association and Barilla totaling more than $3M in incremental growth.✔ Developed Quaker’s first science-forward leadership entity, the “Quaker Oats Center of Excellence” and solidified strategic partnerships to drive brand relevance with the American Heart Association and National Football League.✔ Created industry-leading IP on food and nutrition insights and trends, resulting in substantial market visibility and leadership Edelman.✔ Guided Kraft Foods in its turnaround strategy for the cheese business including re-launch of the iconic Kraft Singles brand with no artificial ingredients, reformulation of Kraft Macaroni & Cheese and an integrated mobile campaign to drive new product awareness.

New York, Ny, Us

Cincinnati, Ohio, Us