Laura Simmons Email & Phone Number

North Carolina, United States

Greensboro, North Carolina, Us

Greensboro, North Carolina, Us

Digital Channel Operations Leader - 10+ years overseeing management and optimization of ecommerce channels - website, mobile app, email, SMS - Lead teams of digital channel managers to execute strategic roadmaps aligned to commercial goals - Set channel priorities and direction leveraging both qualitative insights and performance data - Oversee continuous process optimization to enable smooth automated deployment of campaigns - Establish clear success metrics and KPIs for digital products; measure performance post-launch - Guide platform enhancements, ensuring digital properties are scalable, reliable and secure - Collaborate across business units to govern an integrated consumer strategy focused on revenue growth and customer engagement - Combine analytical approach with creative user-centric thinking to elevate digital experiences

Greensboro, North Carolina, Us

This role involves overseeing the operational aspects of Tanger's digital channels (website, app, email, etc.) and leading a team of channel managers. Responsibilities include setting direction, establishing priorities, and ensuring alignment with Marketing to execute a multi-channel consumer strategy.

Greensboro, North Carolina, Us

Managed to daily asset operations and responsible for maintaining a clean, safe, and attractive shopping environment that aligned with Tanger’s standards. Focused on driving revenue growth, managing expenses, and innovating to identify underperforming areas for improvement, all while maximizing profit centers. Cultivated strong relationships with retail partners, collaboration with various state and regional agencies, and ensured the center's overall excellence and safety, while promoting the Tanger brand and fostering community partnerships.

Greensboro, North Carolina, Us

Assisted in the overall management and marketing of two centers located in tourist destination, Hilton Head, SC. Management of approximately 400,000 square feet. Responsible for increasing sales and traffic of the centers through efficient operational management and execution of the marketing strategy. Provide leadership and foster positive relationships with employees, tenants, vendors and the local community. Provide a clean, safe, attractive and positive shopping experience for the consumer. Implement and held accountable for compliancy of all policies and procedures of operations within the outlet center including planning and forecasting over $1M CAM budget. Collect and analyze monthly sales reports and prepare forecasts.2014 Outstanding Performance Award

Greensboro, North Carolina, Us

Assisted in management and marketing of approx. 325,000 square foot regional outlet center located in south Metro Atlanta. Performed strategy planning that resulted in sales and traffic increases. Oversaw approx. 60,000 square foot expansion project in 2011. Assisted in creation and implementation of marketing strategies and utilized tenant partnerships to highlight new expansion during Grand Opening event. Managed event planning budgets, guidelines and vendor contracts as well as all marketing for pre-event. During tenure managed several commercial asset improvements that displayed competency in budget/cost management and scope management. Participated in grand opening operations for centers in North Carolina and South Carolina which included training of Customer Service staff, Administrative Assistant personnel and tenant gift card set up and training. 2010 - Nominated for Tanger Rookie of the Year - Among five fellow employees within the company that were nominated by supervising Regional Managers that observed excellent skill sets and knowledge in the area of Operations and Asset Management within the last 24 months since new employee's hire date.2012 - Nominated for Tanger Customer Service recognition - Employees identified by their peers and managers as providing above average customer service to employees, tenants and shoppers.

Us

I held role as a lead associate of Operations and Sales department being a communication vehicle between all departments within Ad Engine, LLC, a digital media and advertising company focused in on-line lead generation for franchise clients.• Assisted Account Executives in development of client base from creation of agreements to Lead maintenance of over 600 advertising contracts valued at over $12M• Assisted in database design features that resulted in increase of qualified leads for clients.• Development of Operations Associate Manual outlining account set up and Lead qualification process.• Developed strategic positioning and management of creative marketing execution including contributing to content creation for franchise companies• Provided support & assistance to Chief Marketing Officer and VP of Sales with social media and content strategies across social platforms • Provided support & assistance to VP of Sales and Account Executives in development of innovative marketing ideas that would result in driving increase to NOI• Assisted in final hiring of entire Operations Staff and readily accepted responsibility of coaching new staff.

Us

As Human Resource Specialist, I served as support to two local companies (Ad Engine, LLC and Franchise Solutions) in Atlanta while providing global support to our Parent Company, Landmark Communications, Executive Human Resource Directors and staff located in Norfolk, VA. • Provided support to Director of Benefits by actively engaging employees in company health fairs, executing healthy living initiatives aimed to lower employee insurance costs • Responsible for local talent acquisitions and assisted in succession planning of sales staff.• Managed updates of employee handbooks and operation manuals. • Processed all terminations, promotions, position creation, job content and diversity initiatives.• Timely processing of employee personnel changes in regards to salary, promotions, health/dental/vision/401K benefits.

As Administrative Support to President and Executive Staff, I was responsible for providing administrative support to key managers and executives located in Atlanta and Norfolk, Virginia. This included but was not limited to the following:• Coordination of conferences, special events and board meetings including meeting space reservation, catering contracts, signage, promotional materials, travel agreements and lodging• Coordination of all trade show aspects – strategic booth location, registration for round table discussion as well as solicitation to host round tables as industry leader, promotional material ordering and receiving and verification and shipment of all booth equipment for seven brands• Airline and lodging accommodations for Account and Executive staffs attending trade shows.• Maintain company brand affiliation with International Franchise Association

Mooresville, Nc, Us

Responsible for recruiting and staffing qualified talent.Provide succession planning support to Store Manager and District Manager with five year forecasts and plans.Responsible for completion of managing sensitive grievances and complaints and providing resolutions with "win win" outcomes for all team members involvedFoster relationships between senior managers and store associatesAssist in all terminations, promotions, position creations, job content and diversity initiatives.Provide schedules and vacation request approvals in timely mannerManage and maintain DOT files and compliancy for CDL driversEvaluated and provided assistance to company to deny fraudulent workman's compensation claims.Participated with community outreach programs such as Lowe's Heroes and Habitat for Humanity.

Mooresville, Nc, Us

After spending eight months managing Customer Service and Front End staff demonstrating strict organization and leadership qualities, I was promoted to Department Manager of the Outside and Inside Lawn and Garden departments, managing over $5M in retail assets and 15 employees.Interviewed, trained and scheduled staff, including Sales Specialists. Provided equipment, safety and job training.Oversaw tasks of third party vendors and reset designs to ensure merchandising integrity that aligned itself with company, store and department goalsAnalyzed historic department sales and inventory figures to consistently exceed sales goals by 6% in first year and 12% in holiday seasonal sales.Assisted and performed in over 5 store inventory programs in and around the Greater Atlanta AreaSuccessfully completed a proto-type training program for entry level managers, (later designed and promoted as Lowe's Early Management Training Program) and provided course feedback. Later accepted as applicant into Lowe's Management Training Program (MTP) in preparation of being tracked as a future Assistant Store Manager with focus in Operations. Ensured effective merchandising, inventory, signage, extended warranty and pricing programs were executed to company standards.

Associate’S Degree, Business/Marketing

Bachelor’S Degree, Business Administration, Management And Operations