Laura Ileana Schipani Email & Phone Number

Milan, It

Leading the development and execution of integrated marketing and communications strategies that align with our mission of driving an open, smarter future through the adoption of cutting-edge technologies and global standardization. I am dedicated to building strong, collaborative partnerships within our community and beyond, advocating for our technologies' adoption across both public and private sectors. By fostering these relationships, my goal is to support innovation, progress, and the successful deployment of smart solutions on a global scale.Key Responsibilities:- Leading global marketing initiatives to help position our technologies as valuable industry solutions and build greater visibility.- Collaborating with members and strategic partners to support market growth and drive adoption in key regions.- Creating communication campaigns that resonate with stakeholders across various sectors, ensuring alignment with broader goals.- Empowering a growing team by fostering collaboration, encouraging skill development, and working together to enhance performance, all while ensuring consistent brand messaging.Key achievement:• Designed and implemented a strategic plan for the 10th FIWARE Global Summit that was perfectly aligned with the organization's key priorities and long-term objectives. Collaborated with the event program committee and cross-functional teams to ensure a cohesive and impactful event that delivered on its goals.

Developed and implemented event strategies that create a cohesive brand experience and deliver outstanding customers experiences while fostering a culture of continuous improvement through innovation and refinement.Key Achievements:• Established a comprehensive set of standardized guidelines for event planning, streamlining operations and strengthening brand consistency to deliver exceptional event experiences.• Effectively negotiated favorable terms with suppliers to secure competitive pricing and maintain budget constraints. Harnessed the power of collaborative partnerships to enhance operational effectiveness.• Tailored a comprehensive post-event strategy that seamlessly extended the event's impact, driving meaningful connections and enhancing brand perception.• Gained consistently high stakeholder satisfaction rate by meticulously planning, unparalleled attention to detail, and fostering strong relationships.

Spearheaded customer-centric marketing campaigns that propelled business growth in the Energy & Utility sector by consistently delivering tangible benefits to clients throughout the customer journey.Key Achievements:• Delivered a 20% increase in customer testimonials/case studies (e.g., EDF, Enel, Acea, Madrileña Red de Gas, Naturgy) compared to the previous year.• Efficiently implemented strategic co-branding initiatives with partners like Siemens, SAP, and Appian, exceeding set goals for brand awareness and overall reach expansion.• Drove a 15% growth in website traffic and enhanced conversion rates during the first half of 2021 (compared to H1 2020) by meticulously executing a comprehensive content review strategy.

Milan Area, Italy

Oversaw a team of two and managed a €900K budget to execute a comprehensive marketing communications plan, encompassing local initiatives, CSR program, and international projects including support for the Olympics. Orchestrated all aspects of large-scale events, fostering collaborative partnerships and meticulously integrating branding strategies.Key Achievements:• Proactively engaged customers at major trade shows securing positive testimonials from key industry players like Acea and CNHi. Orchestrated joint press releases with key customers, like Rai and Enel, effectively reinforcing brand visibility and reputation.• Led impactful CSR initiatives, enhancing corporate responsibility, and boosting company reputation by 30% in social media mentions and 15% in brand trust index.• Achieved a 10% YoY increase in employee engagement through the "We are Atos" program, which included Accolade Awards ceremonies, Communications workshops, and "Town Talk" events.

Milano, Italia

Spearheaded the strategic recruitment project “e-Team 2.0", enhancing talent acquisition, streamlining hiring procedures, and elevating brand image.Key Achievements:• Streamlined recruitment process and accelerated onboarding, successfully hiring 40 specialists 20% ahead of schedule and within budget.• Led and managed the development and implementation of a high-visibility employer branding campaign, resulting in a 35% increase in qualified job applications through the revamped career website.

Milano, Italia

Proactively managed procurement initiatives, securing competitively sourced supplier contracts.Key Achievement:• Led to a 20% reduction in IT costs through the renegotiation of existing framework agreements.

Milano, Italia

Streamlined the procurement of high-quality professional services at competitive rates by forging stronger supplier partnerships and employing strategic sourcing tools.Key Achievement:• Efforts resulted in substantial year-over-year cost savings.

Milano, Italia

Effectively planned and executed conventions, training events, and medical conferences, adhering to budgets, schedules, and regulatory requirements. Cultivated strong partnerships with vendors and promoted long-term collaboration.Key Achievement:• Successfully organized over a dozen events, attracting an average of 80% of target audience and consistently earning 100% customer satisfaction rating.

Catanzaro, Italia

Nurtured the growth of fashion startups by providing comprehensive business plan development support to aspiring entrepreneurs.Key Achievement:• Secured €2M funding boost from the European Community to propel a manufacturing startup forward.

Milano, Italia

Spearheaded the execution of successful sales campaigns and seasonal in-house events, fostering strong relationships with clients, top sales representatives, suppliers, press, and influencers.Key Achievements:• Organized and managed successful holiday sales events that garnered significant media attention and resulted in a 20% increase in brand awareness.

Milano, Italia

Launch of my own brand for women's clothing line that championed bold individuality, empowering women to confidently express their unique identities through fashion.

Gold For Business Leaders Program, Leadership

Fashion/Apparel Design

Scientific Maturity